Top Holding Companies - Global 2021
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Publicis Groupe
| Overall Rank: | 2 |
| Points: | 1011.5 |
| Awards Won: | 87 |
| Finalist(s) Achieved: | 66 |
| Best in Show(s) Won: | 3 |
| Gold(s) Won: | 34 |
| Silver(s) Won: | 24 |
| Bronze(s) Won: | 26 |
| Region: | Global |
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
iO Electric Toothbrush ANZ Launch |
Oral-B |
Procter & Gamble |
Starcom |
Australia |
Data/Insights |
Smarties X |
Finalist |
iO Electric Toothbrush ANZ Launch |
Oral-B |
Procter & Gamble |
Herd MSL |
Australia |
Data/Insights |
Smarties X |
Finalist |
Make everyday & everywhere epic |
Samsung Galaxy |
Samsung |
Starcom |
Taiwan |
Social Media Marketing |
Smarties X |
Finalist |
Make everyday & everywhere epic |
Samsung Galaxy |
Samsung |
Digitas |
Taiwan |
Social Media Marketing |
Smarties X |
Finalist |
Stay Playful |
Oreo |
Mondelēz International |
Publicis |
Vietnam |
Data/Insights |
Smarties X |
Silver |
Stay Playful |
Oreo |
Mondelēz International |
Publicis |
Vietnam |
Data/Insights |
Smarties X |
Silver |
Stay Playful |
Oreo |
Mondelēz International |
Spark Foundry |
Vietnam |
Data/Insights |
Smarties X |
Silver |
Cook your difference to spice up Tet |
Maggi |
Nestlé |
Zenith |
Vietnam |
Cross Channel Integration |
Smarties X |
Silver |
Game Over for Headaches |
Excedrin |
GlaxoSmithKline |
Zenith |
USA |
Data/Insights, Gaming / Gamification & E-Sports |
Smarties X |
Gold, Silver |
#danceAwesome |
Samsung Galaxy |
Samsung |
Starcom |
USA |
User Generated / Influencer Marketing |
Smarties X |
Gold |
‘Quaran-tensions’ & ‘Normal-ish’ |
Dole |
Dole |
Spark Foundry |
USA |
Machine Learning and AI, Contextual / Native Advertising |
Smarties North America |
Silver, Finalist |
The First Arthritis-Friendly Website |
Voltaren |
GlaxoSmithKline |
Publicis |
USA |
Innovation |
Smarties North America |
Gold |
Dippable Baconator |
Pringles |
The Kellogg Company |
Starcom |
USA |
Cross Channel Integration |
Smarties North America |
Gold |
Discount Around You |
Whoo |
LG |
Digitas |
Taiwan |
Location Targeting |
Smarties APAC |
Bronze |
Discount Around You |
Whoo |
LG |
Starcom |
Taiwan |
Location Targeting |
Smarties APAC |
Bronze |
Beautifully Smart |
Samsung |
Samsung |
Starcom |
Singapore |
Best Data Driven Display Creative, Programmatic and Machine Learning |
Smarties APAC |
Gold, Bronze |
Make everyday & everywhere epic |
Samsung Galaxy |
Samsung |
Starcom |
Taiwan |
Social Media Marketing |
Smarties APAC |
Bronze |
Make everyday & everywhere epic |
Samsung Galaxy |
Samsung |
Digitas |
Taiwan |
Social Media Marketing |
Smarties APAC |
Bronze |
Key Female campaign |
L'Oréal |
L'Oréal |
Starcom |
Vietnam |
Brand Awareness / Experience, Cross Channel Integration |
Smarties APAC |
Gold, Silver |
The journey to inspire GenZ |
Maybelline |
L'Oréal |
Starcom |
Vietnam |
Product / Service Launch |
Smarties APAC |
Bronze |
Interests Hack |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Best Data Driven Display Creative |
Smarties APAC |
Gold |
Interests Hack |
Oreo |
Mondelēz International |
Spark Foundry |
Indonesia |
Best Data Driven Display Creative |
Smarties APAC |
Gold |
The Fun Way Gamification Boosted Piattos’ Brand Engagement |
Piattos |
Universal Robina Corporation |
Spark Foundry |
Philippines |
Best Brand Experience in Mobile Rich Media, Video Advertising |
Smarties APAC |
Finalist (2) |
Mobile Augmented Reality Dials Up Brand Love for Coca-Cola |
Coca-Cola |
The Coca-Cola Company |
Starcom |
Indonesia |
Consumer Promotions, Most Engaging Mobile Creative |
Smarties APAC |
Gold, Finalist |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise |
McDonald's |
McDonald's |
Leo Burnett |
Indonesia |
Brand Awareness / Experience |
Smarties APAC |
Finalist |
Cook your difference to spice up Tet |
Maggi |
Nestlé |
Zenith |
Vietnam |
Social Media Marketing |
Smarties APAC |
Finalist |
Awesome music playlist |
Samsung Galaxy |
Samsung |
Starcom |
Indonesia |
Mobile Audio / Voice |
Smarties APAC |
Finalist |
Sleek Music In A Can |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
XR Technology – (AR/VR/MR) |
Smarties APAC |
Gold |
Sleek Music In A Can |
Heineken |
Heineken |
Digitas |
Vietnam |
XR Technology – (AR/VR/MR) |
Smarties APAC |
Gold |
Sleek Music In A Can |
Heineken |
Heineken |
MSL |
Vietnam |
XR Technology – (AR/VR/MR) |
Smarties APAC |
Gold |
Duo on TikTok |
Dorflex |
Sanofi |
Publicis |
Brazil |
Video Advertising |
Smarties Brazil |
Finalist |
Strada: The Legend Surpassed Itself |
Fiat |
Fiat Chrysler Automobiles |
Leo Burnett Tailor Made |
Brazil |
Product / Service Launch |
Smarties Brazil |
Bronze |
The Fabulous Stories of Fiat Argo |
Fiat |
Fiat Chrysler Automobiles |
Leo Burnett Tailor Made |
Brazil |
Innovation |
Smarties Brazil |
Bronze |
#TikTokWon'tShowYouThis |
TikTok |
ByteDance |
DPZ&T |
Brazil |
Brand Experience |
Smarties Brazil |
Finalist |
#TikTokWon'tShowYouThis |
TikTok |
ByteDance |
Publicis |
Brazil |
Brand Experience |
Smarties Brazil |
Finalist |
#TikIamRich |
TikTok |
ByteDance |
DPZ&T |
Brazil |
Product / Service Launch |
Smarties Brazil |
Silver |
#TikIamRich |
TikTok |
ByteDance |
Publicis |
Brazil |
Product / Service Launch |
Smarties Brazil |
Silver |
TikTok will show you this |
TikTok |
ByteDance |
Publicis |
Brazil |
Cross Channel Integration |
Smarties Brazil |
Finalist |
TikTok will show you this |
TikTok |
ByteDance |
DPZ&T |
Brazil |
Cross Channel Integration |
Smarties Brazil |
Finalist |
Mobile Video Campaign |
Disney |
The Walt Disney Company |
Publicis |
Turkey |
Product / Services Launch |
Smarties EMEA |
Finalist |
Ecosystem |
Samsung Galaxy |
Samsung |
Starcom |
Denmark |
Innovation, Video Advertising |
Smarties EMEA |
Gold, Silver |
Turn Up Your Customized Summer |
Coca-Cola |
The Coca-Cola Company |
Starcom |
Turkey |
Data/Insights |
Smarties EMEA |
Finalist |
Forest to the Future |
İşbank |
İşbank |
Publicis |
Turkey |
Product / Services Launch |
Smarties EMEA |
Finalist |
İş Asset Management Women Equity Fund |
İşbank |
İşbank |
Publicis |
Turkey |
Gender Equality in Advertising |
Smarties EMEA |
Bronze |
PNB MetLife presents #BaatonMainMatAana featuring Actor – Anup Soni |
PNB MetLife |
PNB MetLife |
Law & Kenneth Saatchi & Saatchi |
India |
Social Media Marketing |
Smarties India |
Finalist |
Festive Treats 2020 |
HDFC Bank |
HDFC Bank |
Performics |
India |
Programmatic and Machine Learning |
Smarties India |
Finalist |
Safe Pay |
Airtel Payments Bank |
Bharti Airtel |
Leo Burnett |
India |
Product / Service Launch |
Smarties India |
Gold |
Make Valentine’s Day Great Again |
Durex |
Reckitt |
Starcom |
Indonesia |
Brand Awareness / Experience |
Smarties Indonesia |
Gold |
Interests Hack |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Best Data Driven Display Creative |
Smarties Indonesia |
Gold |
Interests Hack |
Oreo |
Mondelēz International |
Spark Foundry |
Indonesia |
Best Data Driven Display Creative |
Smarties Indonesia |
Gold |
The Great Cookies Takeover |
Oreo |
Mondelēz International |
Leo Burnett |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Gold |
The Great Cookies Takeover |
Oreo |
Mondelēz International |
Spark Foundry |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Gold |
Mobile Augmented Reality Dials Up Brand Love for Coca-Cola |
Coca-Cola |
The Coca-Cola Company |
Starcom |
Indonesia |
Most Engaging Mobile Creative |
Smarties Indonesia |
Bronze |
Celebrating Moms on Mother's Day with DANCOW |
DANCOW FortiGro |
Nestlé |
Publicis |
Indonesia |
Mobile Audio / Voice, Brand Awareness / Experience |
Smarties Indonesia |
Finalist (2) |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise |
McDonald's |
McDonald's |
Leo Burnett |
Indonesia |
Mobile Audio / Voice |
Smarties Indonesia |
Silver |
Next Dalgona Hunt |
Nescafe |
Nestlé |
Publicis |
Indonesia |
Consumer Promotions |
Smarties Indonesia |
Bronze |
What light is that? |
McDonald's |
McDonald's |
Leo Burnett |
Indonesia |
Social Media Marketing |
Smarties Indonesia |
Bronze |
Championing tenderness with tiger moms |
Solite |
Mondelēz International |
Publicis |
Vietnam |
Cross Mobile Integration |
Smarties Vietnam |
Finalist |
Championing tenderness with tiger moms |
Solite |
Mondelēz International |
Spark Foundry |
Vietnam |
Cross Mobile Integration |
Smarties Vietnam |
Finalist |
The journey to inspire GenZ |
Maybelline |
L'Oréal |
Starcom |
Vietnam |
Brand Awareness / Experience, Social Media Marketing, User Generated / Influencer Marketing |
Smarties Vietnam |
Gold, Silver (2) |
Cook your Difference to Spice up TET |
Maggi |
Nestlé |
Zenith |
Vietnam |
Best Brand Experience in Mobile Rich Media, Cross Channel Integration |
Smarties Vietnam |
Finalist (2) |
Get Your Head Back Into The Game |
Warrior Energy Drink |
TCP Group |
Spark Foundry |
Vietnam |
Product / Service Launch, User Generated / Influencer Marketing |
Smarties Vietnam |
Finalist (2) |
Sleek Music In A Can |
Heineken |
Heineken |
Leo Burnett |
Vietnam |
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / |
Smarties Vietnam |
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3) |
Sleek Music In A Can |
Heineken |
Heineken |
Digitas |
Vietnam |
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / |
Smarties Vietnam |
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3) |
Sleek Music In A Can |
Heineken |
Heineken |
MSL |
Vietnam |
Social Media Marketing, Innovation, User Generated / Influencer Marketing, Most Engaging Mobile Creative, Product / Service Launch, Consumer Promotions, Best Brand Experience in Mobile Rich Media, Best Brand Experience in Mobile Rich Media, Mobile Audio / |
Smarties Vietnam |
Best in Show, Gold (3), Silver, Bronze (2), Finalist (3) |
Instant Play |
Samsung Galaxy |
Samsung |
Publicis |
Turkey |
Video Advertising |
Smarties Turkey |
Bronze |
Instant Play |
Samsung Galaxy |
Samsung |
Performics |
Turkey |
Video Advertising |
Smarties Turkey |
Bronze |
Turn Up Your Customized Summer |
Coca-Cola |
The Coca-Cola Company |
Starcom |
Turkey |
Data/Insights |
Smarties Turkey |
Finalist |
İş Asset Management Women Equity Fund |
İşbank |
İşbank |
Publicis |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Silver |
Make Taste Not Waste |
Hellmann's |
Unilever |
Digitas Liquorice |
South Africa |
Brand Awareness, Social Media Marketing, Mobile Video |
Smarties South Africa |
Finalist (3) |
Loving Local |
whatsfordinner |
Unilever |
Digitas Liquorice |
South Africa |
Brand Awareness, Social Media Marketing, Mobile Video |
Smarties South Africa |
Finalist (3) |
Disney’s Luca’s meaningful Mobile Video Execution with AdColony |
Disney |
The Walt Disney Company |
Zenith |
South Africa |
Mobile Gaming Gamification & E-Sports, Brand Awareness, Product Services Launch, Mobile Gaming Gamification & E-Sports |
Smarties South Africa |
Bronze, Finalist (3) |
S21 Ultra Mobile Video Execution with AdColony |
Samsung Galaxy |
Samsung |
Zenith |
South Africa |
mCommerce, Brand Awareness, Product Services Launch, Mobile Video |
Smarties South Africa |
Silver, Finalist (3) |
How InMobi Supported More Cravings by Marriott Bonvoy's Festive Cravings Campaign 2020 |
Marriott |
Marriott International |
Spark Foundry |
United Arab Emirates |
Location Based Services or Targeting, Customer Experience |
Smarties MENA |
Finalist (2) |
InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks |
McDonald's |
McDonald's |
Studio M |
United Arab Emirates |
Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience |
Smarties MENA |
Silver, Finalist (3) |
e-Direct, a new way to shop Laundry |
Ariel / Tide |
Procter & Gamble |
Leo Burnett |
Lebanon |
Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation |
Smarties MENA |
Gold (3), Silver |
Regional Brand Trust Re-Hit // MENA // AdColony |
McDonald's |
McDonald's |
Studio M |
United Arab Emirates |
Brand Experience, Technology Innovation |
Smarties MENA |
Finalist (2) |
Grand Chicken // MENA // AdColony |
McDonald's |
McDonald's |
Starcom |
United Arab Emirates |
Customer Experience, Product / Services Launch |
Smarties MENA |
Silver, Finalist |
Grand Chicken // MENA // AdColony |
McDonald's |
McDonald's |
Studio M |
United Arab Emirates |
Customer Experience, Product / Services Launch |
Smarties MENA |
Silver, Finalist |
7DAYS Mini Croissant // MENA // AdColony |
7DAYS |
Almarai |
Spark Foundry |
Saudi Arabia |
Customer Experience |
Smarties MENA |
Bronze |
L’usine Puffs // MENA // AdColony |
L'usine Puffs |
Almarai |
Spark Foundry |
Saudi Arabia |
Video Advertising, Gaming / Gamification & E-Sports |
Smarties MENA |
Gold, Finalist |
Hitting the right spot |
Farm's Select smoothies |
Almarai |
Spark Foundry |
Saudi Arabia |
Location Based Services or Targeting |
Smarties MENA |
Bronze |
InMobi and Spark Foundry Garner Nearly 3 Million Impressions on In-App Ads for Almarai |
Almarai |
Almarai |
Spark Foundry |
Saudi Arabia |
Video Advertising, Brand Experience, Innovation, Customer Experience |
Smarties MENA |
Bronze, Finalist (3) |
Moshaya Family Animation |
Almarai Long-Life Juices |
Almarai |
Spark Foundry |
Saudi Arabia |
User Generated / Influencer Marketing |
Smarties MENA |
Gold |
#SmallBusinessesMatter - Using Social to Keep SMEs Open |
RAKBANK |
RAKBANK |
Mojo |
United Arab Emirates |
Social Media Marketing, Social Impact / Not-For-Profit, Video Advertising |
Smarties MENA |
Silver, Bronze, Finalist |
Samsung Flip And Fold Campaigns |
Samsung Galaxy |
Samsung |
Starcom |
United Arab Emirates |
Brand Experience |
Smarties MENA |
Finalist |
The Battle Of Flavors |
McDonald's |
McDonald's |
Leo Burnett |
Saudi Arabia |
Product / Services Launch, Gaming / Gamification & E-Sports |
Smarties MENA |
Silver, Bronze |