MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Holding Companies - Global 2020

Publicis Groupe


Overall Rank: 5
Points: 526.0
Awards Won: 46
Finalist(s) Achieved: 23

Best in Show(s) Won: 1
Gold(s) Won: 19
Silver(s) Won: 14
Bronze(s) Won: 12
Region: Global

Campaigns and Awards 2020

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

A cup from home

Nescafé

Nestlé

Publicis

Indonesia

Home Production

Smarties APAC

Gold

Cook to Connect – Bridging social distancing during Covid19

Maggi

Nestlé

Zenith

Vietnam

Purposeful Marketing

Smarties APAC

Finalist

Digital First for All: Advocating Diversity and Inclusivity at GDD 2019

Google

Alphabet

MSLGroup

China

Messaging

Smarties APAC

Finalist

F&B - O2O Measurement

Marriott

Marriott International

Publicis Media

Singapore

Location Based Services or Targeting

Smarties APAC

Bronze

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Leo Burnett

Indonesia

Location Based Services or Targeting, Programmatic and Machine Learning

Smarties APAC

Gold, Silver

TikTok #HandWashChallenge

Dettol

Reckitt Benckiser

Publicis Media

Indonesia

Purposeful Marketing

Smarties APAC

Gold

TikTok #HandWashChallenge

Dettol

Reckitt Benckiser

Starcom

Indonesia

Purposeful Marketing

Smarties APAC

Gold

A51 Launch - First Programmatic Ingame Advertising Campaign

Samsung Galaxy

Samsung

Starcom

Spain

Technology Innovation, Mobile Gaming Gamification & E-Sports, Innovation

Smarties EMEA

Bronze, Finalist (2)

Born Brave

Always

Procter & Gamble

Leo Burnett

United Arab Emirates

Brand Awareness

Smarties EMEA

Finalist

Mobile App Garanti BBVA Mobile-

Garanti BBVA

Garanti BBVA

Leo Burnett

Turkey

Mobile App

Smarties EMEA

Bronze

Nurofen Period Pain // South Africa

Nurofen

Reckitt Benckiser

Zenith

South Africa

Product / Services Launch

Smarties EMEA

Finalist

Regional Brand Trust // Hygiene

McDonald's

McDonald's

Studio M

United Arab Emirates

Mobile Audio / Voice, Customer Experience

Smarties EMEA

Gold, Finalist

The New Brave

Always

Procter & Gamble

Leo Burnett

United Arab Emirates

Customer Experience

Smarties EMEA

Silver

A cup from home

Nescafé

Nestlé

Publicis

Indonesia

Home Production

Smarties Indonesia

Gold

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Leo Burnett

Indonesia

Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning

Smarties Indonesia

Gold, Silver (2), Bronze, Finalist

FCA

Fiat

Fiat Chrysler Automobiles

Apex Exchange

MENA

Lead Generation / Direct Response / Conversions

Smarties MENA

Gold

GSK Centrum GNE

Centrum

GlaxoSmithKline

Publicis One

MENA

Technology Innovation, Mobile Gaming Gamification & E-Sports, Inclusivity (during the pandemic)

Smarties MENA

Gold, Silver, Finalist

GSK Oral Sensodyne

Sensodyne

GlaxoSmithKline

Publicis One

MENA

Mobile Video, Brand Awareness, Lead Generation / Direct Response / Conversions

Smarties MENA

Bronze, Finalist (2)

Hope Is Born

Pampers

Procter & Gamble

Leo Burnett

MENA

Social Responsibility

Smarties MENA

Gold

Juices

Almarai

Almarai

Spark Foundry

MENA

Brand Awareness, Product / Services Launch, Mobile Video, Innovation

Smarties MENA

Finalist (4)

KitKat Core

KitKat

Nestlé

Zenith

MENA

Mobile Video, Brand Awareness, Mobile Audio / Voice

Smarties MENA

Gold, Silver, Finalist

McDonald’s Taskeeta

McDonald's

McDonald's

Targets

MENA

Location Based Services or Targeting, Product / Services Launch, Innovation

Smarties MENA

Silver (2), Bronze

Regional Brand Trust // Hygiene

McDonald's

McDonald's

Studio M

MENA

Mobile Audio / Voice, Customer Experience, Brand Awareness

Smarties MENA

Silver, Bronze, Finalist

Back There Care Campaign

Preparation H

GlaxoSmithKline

pGSK

USA

Brand Awareness, Cross Media, Mobile Video, Mobile Social, Best in Show

Smarties North America

Best in Show, Gold (3), Silver

Beauty Confessions Quiz

ChapStick

GlaxoSmithKline

Publicis Media

USA

Lead Generation / Direct Response / Conversions, Data/Insights

Smarties North America

Gold (2)

Emerge your best

Emergen-C

GlaxoSmithKline

Publicis Media

USA

Cross Media

Smarties North America

Bronze

Pronamel Repair: Building A Role For Toothpaste In Self-care

Sensodyne

GlaxoSmithKline

Publicis Media

USA

Mobile Social, Product / Services Launch

Smarties North America

Silver, Bronze

Take Two

Excedrin

GlaxoSmithKline

pGSK

USA

Brand Awareness

Smarties North America

Gold

Take Two

Excedrin

GlaxoSmithKline

Epsilon

USA

Brand Awareness

Smarties North America

Gold

The Taste Drive

Nicorette

GlaxoSmithKline

Publicis

USA

Cross Media

Smarties North America

Silver

The Taste Drive

Nicorette

GlaxoSmithKline

Epsilon

USA

Cross Media

Smarties North America

Silver

TUMS or Dare

TUMS

GlaxoSmithKline

Publicis

USA

Product / Services Launch

Smarties North America

Gold

Customer Experience

Garanti BBVA

Garanti BBVA

Leo Burnett

Turkey

Customer Experience

Smarties Turkey

Finalist

Perio – Knows You The Best!

Orkid

Procter & Gamble

PG One

Turkey

Mobile App

Smarties Turkey

Finalist

Cook to Connect – Bridging social distancing during Covid19

Maggi

Nestlé

Zenith

Vietnam

Mobile Social

Smarties Vietnam

Bronze

The Biggest Launch In Vietnam

Heineken Silver

Heineken

Publicis

Vietnam

Brand Awareness, Cross Media

Smarties Vietnam

Bronze, Finalist

Digital First for All: Advocating Diversity and Inclusivity at GDD 2019

Google

Alphabet

MSLGroup

China

Messaging

Smarties X

Finalist

That Made All The Difference Podcast

Bank of America

Bank of America

GroupeConnect

USA

Social Good

Smarties X

Finalist

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

Leo Burnett

Indonesia

Data/Insights

Smarties X

Bronze

Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness

Sparkling Ice

Talking Rain

Hawkeye

USA

Mobile Gaming Gamification & E-Sports, Brand Awareness

Smarties X

Silver, Finalist