Top Creative Agencies Global 2023
Publicis
Overall rank
#7
Points
204.7
Awards won
21
Finalists
36
Best in Show
0
Gold
6
Silver
9
Bronze
6
Finalist
36
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| A RAINBOW OF JOY | Mirinda | PepsiCo | Publicis Media | Vietnam | Diversity & Inclusion | Smarties APAC | Finalist |
| Ripple Maker Community - Green is a new Blue | Aquafina | PepsiCo | Publicis Media | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Finalist |
| Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Brand Purpose / Activism | Smarties APAC | Finalist |
| BRING TET AT HOME | Pepsi | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Finalist |
| Daredevils in Light | Rockstar Energy | PepsiCo | Publicis Media | Vietnam | Brand Experience | Smarties APAC | Finalist |
| Micro Moments, Mega Surprises | Sting | PepsiCo | Publicis Media | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
| #BeSensitiveToOralHealth: Dental health inclusivity campaign by Sensodyne on World Oral Health Day | Sensodyne | Haleon | Publicis Media | India | Omnichannel Marketing | Smarties India | Silver |
| Centrum becomes bestseller in Multi-vitamins category with Amazon Ads | Centrum | Haleon | Publicis Media | India | Product and / or Service Launch | Smarties India | Silver |
| Revolutionary Launch - "Best Seller" Tag in Multivitamin Category in 6 months of Launch | Centrum | Haleon | Publicis Media | India | Integrated Ecommerce Innovation | Smarties India | Silver |
| Go’s Gamified and Rewarded Ad Executions Boost the Enjoyment of Indonesian Millennial Moms | PaediaSure | Abbott | Publicis | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Finalist |
| Ramadan Resonance: Ensure Gold's Real-Time Marketing Triumph in Indonesia | Ensure | Abbott | Publicis Media | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| Continuous Success is Ours | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Brand Experience, Social Impact Marketing | Smarties Philippines | Silver, Bronze |
| Continued Education, Continued Hope | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Social Impact Marketing | Smarties Philippines | Gold |
| Prepaid Go+99: Must-haves and Plus-Haves for the Evolving GenZ Essentials | Globe Telecom | Globe Telecom | Publicis JimenezBasic | Philippines | Instant Impact / Promotion | Smarties Philippines | Gold |
| Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Social Impact Marketing, Customer Journey Marketing - Lead Generation / CRM | Smarties Vietnam | Bronze, Finalist |
| GEN-Z PHY-GI-VERSE | Lay's | PepsiCo | Publicis Media | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| See Kinh Do Give Tet | Kinh Do | Mondelēz International | Publicis | Vietnam | Brand Purpose / Activism, Diversity & Inclusion | Smarties Vietnam | Finalist (2) |
| TRENDitions Swap | Kinh Do | Mondelēz International | Publicis | Vietnam | Personalisation | Smarties Vietnam | Finalist |
| LU Mother's Day | LU | Mondelēz International | Publicis | Vietnam | Brand Experience, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist (2) |
| ?i-tox | Nescafé | Nestlé | Publicis | Vietnam | Creator / Influencer / Celebrity Marketing, Social Media Marketing | Smarties Vietnam | Gold, Finalist |
| Strong Coffee for Strong-minded Men | Nescafé | Nestlé | Publicis | Vietnam | Diversity & Inclusion, Product and / or Service Launch | Smarties Vietnam | Finalist (2) |
| The Refreshing Game Changer | Olips | Mondelēz International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties EMEA | Silver |
| Citroen 2023 Custom Bidding Stratejisi | Citroën | Stellantis | Publicis | Turkey | Experimental / Innovation Technology | Smarties Turkey | Finalist |
| Citroen C4 X Kampanyas? | Citroën | Stellantis | Publicis | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Hopeful Eids Turkiye | Olips | Mondelēz International | Publicis | Turkey | Social Impact Marketing | Smarties Turkey | Finalist |
| PEUGEOTVERSE | Peugeot | Fiat Chrysler Automobiles | Publicis | Turkey | Experimental / Innovation Technology | Smarties Turkey | Finalist |
| New 408 One Step Closer to the World of Glamor | Peugeot | Fiat Chrysler Automobiles | Publicis | Turkey | Experimental / Innovation Technology | Smarties Turkey | Finalist |
| CGI | Samsung Galaxy | Samsung | Publicis | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Spotify 8D Audio | Samsung Galaxy | Samsung | Publicis | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Finalist |
| Strike Tournament | Samsung Galaxy | Samsung | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Gold |
| Subway Pacers | Samsung Galaxy | Samsung | Publicis | Turkey | Small Budget, Big Impact | Smarties Turkey | Bronze |
| The Refreshing Game Changer | Olips | Mondelēz International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Silver |
| Ripple Maker Community - Green is a new Blue | Aquafina | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Omnichannel Marketing, Sustainability | Smarties X | Gold, Silver, Bronze |
| Go Ahead Stronger, Together | Ensure | Abbott | Publicis | Vietnam | Customer Journey Marketing - Lead Generation / CRM, Programmatic | Smarties X | Bronze, Finalist |
| BRING TET AT HOME | Pepsi | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Finalist |
| ROCKSTAR - 3D PROJECTION MAPPING EVENT | Rockstar Energy | PepsiCo | Publicis Media | Vietnam | Digital Out-of-Home (DOOH) | Smarties X | Bronze |
| Micro Moments, Mega Surprises | Sting | PepsiCo | Publicis Media | Vietnam | Real Time Marketing | Smarties X | Finalist |
| Inclusive Cookies | Passatempo | Nestlé | Publicis | Brazil | Diversidade & Inclusão (Diversity & Inclusion) | Smarties Brazil | Silver |
| Being a mother is teaching and learning. | NINHO | Nestlé | Publicis | Brazil | Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Finalist |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
| The Call for Adventure | Jeep | Stellantis | Publicis | United Arab Emirates | Cross Platform - All Media, Social Media Marketing, Instant Impact | Smarties MENA | Gold, Silver, Finalist |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |