Top Advertisers Global 2022
Procter & Gamble
Overall rank
#12
Points
201.5
Awards won
26
Finalists
16
Best in Show
0
Gold
7
Silver
8
Bronze
11
Finalist
16
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | BBDO | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
| Score Band | Gilette | Procter & Gamble | EssenceMediacom | Turkey | Customer Experience (CX) | Smarties EMEA | Finalist |
| Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
| The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town | Downy | Procter & Gamble | EssenceMediacom | Vietnam | Customer Experience (CX), Integrated Ecommerce Innovation | Smarties Vietnam | Finalist (2) |
| 1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | EssenceMediacom | Vietnam | Social Media Marketing, Short or Long Form Video | Smarties Vietnam | Silver (2) |
| TinyTan Launch | Downy | Procter & Gamble | Dentsu Redder | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
| Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | FAS | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
| Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | EssenceMediacom | Indonesia | Cross Platform - All Media | Smarties Indonesia | Gold |
| Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | Sugar & Spice | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
| TinyTan Launch | Downy | Procter & Gamble | Silverpush | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
| Score Band | Gilette | Procter & Gamble | Tvekstra | Turkey | Customer Experience (CX) | Smarties EMEA | Finalist |
| Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | dentsu | Indonesia | Cross Platform - All Media | Smarties Indonesia | Gold |
| Recharged Hair, Recharged Me! | Pantene | Procter & Gamble | Dentsu Creative | Indonesia | Social Media Marketing, Creator / Influencer Marketing, Short or Long Form Video, Diversity & Inclusion | Smarties Indonesia | Gold, Bronze (2), Finalist |
| The 1st Ever eCommerce Attack of BTS Army, Making Downy the Most Adorable Fabcon in Town | Downy | Procter & Gamble | Dentsu Redder | Vietnam | Customer Experience (CX), Integrated Ecommerce Innovation | Smarties Vietnam | Finalist (2) |
| 1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Social Media Marketing, Short or Long Form Video | Smarties Vietnam | Silver (2) |
| TinyTan Launch | Downy | Procter & Gamble | EssenceMediacom | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
| Mood Up, Summer Up | Pampers | Procter & Gamble | EssenceMediacom | Vietnam | Social / Influencer Commerce, Integrated Ecommerce Innovation | Smarties Vietnam | Silver, Bronze |
| Perfect Husband - Creating own Mega Sales Day | Procter & Gamble | Procter & Gamble | EssenceMediacom | Vietnam | Diversity & Inclusion, Social / Influencer Commerce | Smarties Vietnam | Finalist (2) |
| ReachMax independent programmatic platform for the intelligent marketing solutions for enterprises | Procter & Gamble | Procter & Gamble | Reachmax | China | Programmatic | Smarties China | Silver |
| 1 Brand, 100 Names, 1 Solution | Head & Shoulders | Procter & Gamble | EssenceMediacom | Vietnam | Short or Long Form Video | Smarties X | Silver |
| Mood Up, Summer Up | Pampers | Procter & Gamble | EssenceMediacom | Vietnam | Integrated Ecommerce Innovation | Smarties X | Silver |