Top Advertisers North America 2021
Procter & Gamble
Overall rank
#12
Points
25.8
Awards won
33
Finalists
16
Best in Show
0
Gold
13
Silver
5
Bronze
15
Finalist
16
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Your Honor of King Equipment | Gillette | Procter & Gamble | i2mago | China | Lead Generation | Smarties X | Finalist |
| iO Electric Toothbrush ANZ Launch | Oral-B | Procter & Gamble | Starcom | Australia | Data/Insights | Smarties X | Finalist |
| iO Electric Toothbrush ANZ Launch | Oral-B | Procter & Gamble | Herd MSL | Australia | Data/Insights | Smarties X | Finalist |
| They Will See You | Procter & Gamble | Procter & Gamble | Courageous Studios | USA | Multicultural | Smarties North America | Gold |
| Your Honor of King Equipment | Gillette | Procter & Gamble | i2mago | China | Lead Generation, Data/Insights | Smarties APAC | Silver, Finalist |
| How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Best use of Branded Content, Video Advertising | Smarties APAC | Silver, Bronze |
| How Head & Shoulders Turned Brand's Biggest Disadvantage Into Advantage - Making Themselves A National Sweetheart | Head & Shoulders | Procter & Gamble | MediaCom | Vietnam | Best use of Branded Content, Video Advertising | Smarties APAC | Silver, Bronze |
| Keep Girls in School | Whisper | Procter & Gamble | Flipkart Ads | India | Most Engaging Mobile Creative | Smarties APAC | Bronze |
| #ForceForGood | P&G Shiksha | Procter & Gamble | MediaCom | India | Social Impact / Not-For-Profit | Smarties India | Finalist |
| Sound of Rambut Maksimal | Pantene | Procter & Gamble | Hudhud | Indonesia | Mobile Audio / Voice, Social Media Marketing | Smarties Indonesia | Bronze, Finalist |
| Jeju Rose "Mendadak K-Drama" | Rejoice | Procter & Gamble | FAB Kerling | Indonesia | Cross Mobile Integration, Programmatic and Machine Learning | Smarties Indonesia | Bronze, Finalist |
| Jeju Rose "Mendadak K-Drama" | Rejoice | Procter & Gamble | MediaCom | Indonesia | Cross Mobile Integration, Programmatic and Machine Learning | Smarties Indonesia | Bronze, Finalist |
| Jeju Rose "Mendadak K-Drama" | Rejoice | Procter & Gamble | BBDO | Indonesia | Cross Mobile Integration, Programmatic and Machine Learning | Smarties Indonesia | Bronze, Finalist |
| #PlayCleanPlaySmart | Gillette | Procter & Gamble | MediaCom | Indonesia | Gaming / Gamification & E-Sports | Smarties Indonesia | Gold |
| #PlayCleanPlaySmart | Gillette | Procter & Gamble | Ambilhati | Indonesia | Gaming / Gamification & E-Sports | Smarties Indonesia | Gold |
| How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | Dentsu Redder | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
| How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | MediaCom | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
| How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | POPS | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
| How Head & Shoulders turned Brand's biggest Disadvantage into Advantage - making themselves a national Sweetheart | Head & Shoulders | Procter & Gamble | YEAH1 | Vietnam | Brand Awareness / Experience, User Generated / Influencer Marketing, Cross Channel Integration | Smarties Vietnam | Gold, Bronze, Finalist |
| The Razor of Champion Pro-league Club | Gillette | Procter & Gamble | MediaCom | Vietnam | Gaming / Gamification & E-Sports | Smarties Vietnam | Finalist |
| The Razor of Champion Pro-league Club | Gillette | Procter & Gamble | VNG | Vietnam | Gaming / Gamification & E-Sports | Smarties Vietnam | Finalist |
| The Razor of Champion Pro-league Club | Gillette | Procter & Gamble | Adtima | Vietnam | Gaming / Gamification & E-Sports | Smarties Vietnam | Finalist |
| Digital Transformation with Pampers | Pampers | Procter & Gamble | MediaCom | Vietnam | Best Data Driven Display Creative | Smarties Vietnam | Bronze |
| OLAY x PLAY GAME 618 Become Ready Player One | Olay | Procter & Gamble | IMS SMART | China | Lead Generation / Direct Response / Conversions / Promotion, Mobile Social, Most Engaging Mobile Creative | Smarties China | Bronze (3) |
| e-Direct, a new way to shop Laundry | Ariel / Tide | Procter & Gamble | Leo Burnett | Lebanon | Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation | Smarties MENA | Gold (3), Silver |
| e-Direct, a new way to shop Laundry | Ariel / Tide | Procter & Gamble | AYM Commerce | Lebanon | Cross Channel Integration, mCommerce, eCommerce (pivoting during the pandemic), Technology Innovation | Smarties MENA | Gold (3), Silver |