MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2025

PlayStation

Overall rank

#307

Points

21.2

Awards won

1

Finalists

1

Region
Global
Best in Show 0
Gold 0
Silver 1
Bronze 0
Finalist 1

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
PlayStation “Perfect Player” — Cultural Resonance with Gen Z PlayStation Sony EssenceMediacom China A.Purpose Dirven marketing Smarties China Silver
PlayStation’s Playful Rheinturm Takeover PlayStation Sony EssenceMediacom Germany Gaming, Gamification & E-Sports Smarties DACH Finalist