Top Advertisers Global 2024
PepsiCo
Overall rank
#2
Points
1127.0
Awards won
97
Finalists
72
Best in Show
2
Gold
31
Silver
19
Bronze
45
Finalist
72
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Zenith | Vietnam | WEB 3.0 Technologies Marketing | Smarties APAC | Silver |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Zenith | Vietnam | Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing | Smarties APAC | Silver, Finalist |
| LAY'S SMILE IS THE NEW YEAR FORTUNE | Lay's | PepsiCo | Zenith | Vietnam | Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement | Smarties APAC | Bronze, Finalist (2) |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Zenith | Vietnam | Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold, Silver |
| Pepsi Zero Sugar Lime OOH Hijack | Pepsi | PepsiCo | BBDO Guerrero | Philippines | Social Media Marketing | Smarties APAC | Bronze |
| Play The Dew | Mountain Dew | PepsiCo | BBDO Guerrero | Philippines | Small Budget, Big Impact | Gaming, Gamification & E-Sports | Smarties APAC | Finalist (2) |
| Turf Finder | Gatorade | PepsiCo | Leo Burnett | India | Data Insights / Contextual Marketing | Brand Experience | Smarties X | Finalist (2) |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Smarties X | Bronze (2), Finalist |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Zenith | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Silver |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Publicis | Vietnam | Omnichannel Marketing | WEB 3.0 Technologies Marketing | Smarties X | Bronze (2) |
| Doritos Silent | Doritos | PepsiCo | OMD | UK | WEB 3.0 Technologies Marketing | AI-Driven Creative Excellence | Smarties Europe | Gold (2) |
| Doritos'lu Tarifler | Doritos | PepsiCo | OMD | Turkey | Brand Experience | Smarties Europe | Finalist |
| Every Movie is Crispy with Lay’s | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties Europe | Finalist |
| Pepsi x K?zlarSoruyor | Pepsi | PepsiCo | OMD | Turkey | Innovative Use of AI in Advertising | Personalization | AI-Powered Audience Engagement | Smarties Europe | Bronze, Finalist (2) |
| Ruffles Replay | Ruffles | PepsiCo | OMD | Turkey | Diversity? & ?Inclusion | Smarties Europe | Bronze |
| The Great Transformation of Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Smarties Europe | Silver, Finalist (2) |
| We Can't Be Upset With The Soil | PepsiCo | PepsiCo | NaysWorks | Turkey | Social Impact Marketing | Smarties Europe | Finalist |
| #Riseupfrombeingfriendzoned with Pepsi | Pepsi | PepsiCo | Spark Foundry | India | AI-Powered Audience Engagement | Real Time Marketing | Innovative Use of AI in Advertising | Smarties India | Bronze, Finalist (2) |
| Dar Nu Darra ft Guru Randhawa | Mountain Dew | PepsiCo | Spark Foundry | India | Omnichannel Marketing | Smarties India | Finalist |
| Turf Finder | Gatorade | PepsiCo | Leo Burnett | India | Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact | Smarties India | Best in Show, Gold (4), Bronze (2) |
| No Lay's No Game Ft Ms Dhoni | Lay's | PepsiCo | Spark Foundry | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
| Squeezing back the summer fun | 7Up | PepsiCo | Leo Burnett | India | Social Media Marketing | Smarties India | Bronze |
| Sting Hataw ang Energy sa Mind at Body | Sting | PepsiCo | DDB | Philippines | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Gold, Silver |
| Water Drinks Gatorade | Gatorade | PepsiCo | Zenith | Philippines | Instant Impact / Promotion | Smarties Philippines | Finalist |
| Lay’s Smiles Your way | Lay's | PepsiCo | Brilliant & Million | Thailand | Innovative Use of AI in Advertising | Smarties Thailand | Gold |
| GET OUT FOR LIFE | 7Up | PepsiCo | Zenith | Vietnam | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties Vietnam | Bronze, Finalist |
| LAY'S SMILE IS THE NEW YEAR FORTUNE | Lay's | PepsiCo | Zenith | Vietnam | Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Bronze, Finalist (3) |
| LAY'S: THE IRRESTIBLE LAST PIECE | Lay's | PepsiCo | Zenith | Vietnam | Cross Digital Media Marketing | Brand Experience | Smarties Vietnam | Bronze, Finalist |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Gold, Silver, Finalist (3) |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Zenith | Vietnam | Brand Experience | Cross Digital Media Marketing | Smarties Vietnam | Finalist (2) |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Zenith | Vietnam | WEB 3.0 Technologies Marketing | Smarties Vietnam | Bronze |
| Doritos'la Güzel Oluyor | Doritos | PepsiCo | OMD | Turkey | Social Media Marketing | WEB 3.0 Technologies Marketing | Customer (CX) / User Experience (UX) & Design | Smarties Turkey | Gold (2), Finalist |
| Doritos'lu Tarifler | Doritos | PepsiCo | OMD | Turkey | Cross Digital Media Marketing | Brand Experience | Smarties Turkey | Silver, Bronze |
| Every Movie is Crispy with Lay’s | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing | Brand Experience | Smarties Turkey | Silver, Bronze |
| Kazand?Rio In-house CDP Project | Kazand?Rio | PepsiCo | OMD | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties Turkey | Finalist (2) |
| Kazand?Rio&FreeByte: Survivor Interaction Booster | Kazand?Rio | PepsiCo | 4PLAY | Turkey | Customer Journey Marketing - Lead Generation / CRM | Smarties Turkey | Finalist |
| Ruffles Hunger | Ruffles | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist |
| Ruffles Replay | Ruffles | PepsiCo | OMD | Turkey | Diversity? & ?Inclusion | Smarties Turkey | Bronze |
| Varsa Ruffles Maça Var?z | Ruffles | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties Turkey | Bronze |
| We Can't Be Upset With The Soil | PepsiCo | PepsiCo | NaysWorks | Turkey | Social Impact Marketing | Brand Purpose / Activism | Smarties Turkey | Gold, Bronze |
| Gesticuladores | H2Oh! | PepsiCo | Isla República | Argentina | Product and / or Service Launch | Smarties Hispanic Latam | Gold |
| Leche | PepsiCo | PepsiCo | Isla República | Argentina | Brand Experience | Omnichannel Marketing | Smarties Hispanic Latam | Silver, Bronze |
| Poker Face | PepsiCo | PepsiCo | Isla República | Argentina | Gaming, Gamification & E-Sports | Social Media Marketing | Smarties Hispanic Latam | Gold, Bronze |
| Maternidad Real | Marias Gamesa | PepsiCo | Isla República | Argentina | Brand Purpose / Activism | Diversity & Inclusion | Smarties Hispanic Latam | Finalist (2) |
| Patrocinio Sudado | Gatorade | PepsiCo | Isla República | Argentina | Brand Experience | Smarties Hispanic Latam | Finalist |
| Pepsi Titan | Pepsi | PepsiCo | Zurda | Argentina | Social Media Marketing | Smarties Hispanic Latam | Finalist |
| Toddynho Levinho, o Toddynho da Caixinha Azul. | Toddynho | PepsiCo | Bakery - Powered by Ampfy | Brazil | Omnichannel Marketing | Smarties Brazil | Finalist |
| Promoção Elma Chips Mordida Premiada | Elma Chips | PepsiCo | Ampfy | Brazil | AI-Powered Audience Engagement | Smarties Brazil | Finalist |
| Doritos: Escolha o Triângulo | Doritos | PepsiCo | AlmapBBDO | Brazil | Creator / Influencer / Celebrity Marketing | Smarties Brazil | Finalist |
| Lay's - Comentarista Disfarçada | Lay's | PepsiCo | AlmapBBDO | Brazil | Big ideas Innovative use of AI in Advertising | Diversity & Inclusion | Big ideas Innovative use of AI in Advertising | Brand Purpose/ Activism | AI Driven Creative Excellence | AI Driven Creative Excellence | Smarties Brazil | Gold, Bronze, Finalist (4) |
| Cheetos Summer | Cheetos | PepsiCo | AMPFY | Brazil | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Brazil | Finalist |
| The Lay's Heist | Lay's | PepsiCo | Science & Sunshine | Saudi Arabia | Brand Experience | Brand Experience | Co-branded Marketing | Cross Digital Media Marketing | Omnichannel Marketing | Product and / or Service Launch | Smarties KSA | Gold (5) |
| 'Dous, Don't Overthink' | Rockstar | PepsiCo | Leo Burnett | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties KSA | Gold (2) |
| Lay's x KFC... Worth The Wait | Lay's | PepsiCo | Science & Sunshine | United Arab Emirates | Product and / or Service Launch | Omnichannel Marketing | Smarties MEA | Bronze, Finalist |
| Ruffles Replay | Ruffles | PepsiCo | OMD | Turkey | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties MEA | Bronze (2) |
| Doritos'lu Tarifler | Doritos | PepsiCo | OMD | Turkey | Brand Experience | Omnichannel Marketing | Smarties MEA | Bronze, Finalist |
| Every Movie is Crispy with Lay’s | Lay's | PepsiCo | OMD | Turkey | Omnichannel Marketing | Brand Experience | Smarties MEA | Bronze, Finalist |
| Pepsi x K?zlarSoruyor | Pepsi | PepsiCo | OMD | Turkey | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties MEA | Bronze (3) |
| Doritos'la Güzel Oluyor | Doritos | PepsiCo | OMD | Turkey | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Bronze, Finalist |
| We Can't Be Upset With The Soil | PepsiCo | PepsiCo | NaysWorks | Turkey | Social Impact Marketing | Brand Purpose / Activism | Smarties MEA | Gold, Silver |
| Kazand?Rio In-house CDP Project | Kazand?Rio | PepsiCo | OMD | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | Smarties MEA | Gold, Silver |
| Ruffles Hunger | Ruffles | PepsiCo | OMD | Turkey | Creator / Influencer / Celebrity Marketing | Smarties MEA | Finalist |
| Varsa Ruffles Maça Var?z | Ruffles | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties MEA | Finalist |
| The Great Transformation of Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties MEA | Finalist |
| Çerezza Dev'le Bitmek Bilmeyen Lezzet | Cerezza | PepsiCo | OMD | Turkey | Product and / or Service Launch | Smarties MEA | Finalist |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Publicis Media | Vietnam | WEB 3.0 Technologies Marketing | Smarties APAC | Silver |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Ki Saigon | Vietnam | Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing | Smarties APAC | Silver, Finalist |
| LAY'S SMILE IS THE NEW YEAR FORTUNE | Lay's | PepsiCo | Publicis Media | Vietnam | Cross Digital Media Marketing | Personalization | AI-Powered Audience Engagement | Smarties APAC | Bronze, Finalist (2) |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold, Silver |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Publicis Media | Vietnam | AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Smarties X | Bronze (2), Finalist |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Publicis Media | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Silver |
| Turf Finder | Gatorade | PepsiCo | Spark Foundry | India | Best In Show | Social Impact Marketing | Brand Purpose / Activism | Brand Experience | Data Insights / Contextual Marketing | Real Time Marketing | Small Budget, Big Impact | Smarties India | Best in Show, Gold (4), Bronze (2) |
| GET OUT FOR LIFE | 7Up | PepsiCo | Publicis Media | Vietnam | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties Vietnam | Bronze, Finalist |
| LAY'S SMILE IS THE NEW YEAR FORTUNE | Lay's | PepsiCo | Publicis Media | Vietnam | Brand Experience | AI-Powered Audience Engagement | Social Media Marketing | Personalization | AI-Driven Creative Excellence | Smarties Vietnam | Silver, Bronze, Finalist (3) |
| LAY'S: THE IRRESTIBLE LAST PIECE | Lay's | PepsiCo | Publicis Media | Vietnam | Cross Digital Media Marketing | Brand Experience | Smarties Vietnam | Bronze, Finalist |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | KI Saigon | Vietnam | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Gold, Silver, Finalist (3) |
| ROCKSTAR BRO-CODE | Rockstar | PepsiCo | Publicis Media | Vietnam | Brand Experience | Cross Digital Media Marketing | Smarties Vietnam | Finalist (2) |
| STING NEO HUNTING ADVENTURE | Sting | PepsiCo | Publicis Media | Vietnam | WEB 3.0 Technologies Marketing | Smarties Vietnam | Bronze |
| Cheetos Summer | Cheetos | PepsiCo | Adsmovil | Brazil | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Brazil | Finalist |
| Lay's x KFC... Worth The Wait | Lay's | PepsiCo | OMD | United Arab Emirates | Product and / or Service Launch | Omnichannel Marketing | Smarties MEA | Bronze, Finalist |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Ki Saigon | Vietnam | AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Smarties X | Bronze (2), Finalist |