Top Advertisers Brasil 2023
PepsiCo
Overall rank
#1
Points
100.5
Awards won
3
Finalists
6
Best in Show
0
Gold
1
Silver
2
Bronze
0
Finalist
6
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Elma Chips Peanuts - Enhances Any Beer | Elma Chips | PepsiCo | AlmapBBDO | Brazil | Marketing de influenciadores e criadores (Creators/ Influence Marketing) | Smarties Brazil | Finalist |
| Lay's Rustic Farm Truck | Lay's | PepsiCo | AlmapBBDO | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Finalist |
| ENOUGH DRAMA, CHEETOS BALL IS BACK | Cheetos | PepsiCo | AlmapBBDO | Brazil | Marketing de influenciadores e criadores (Creators/ Influence Marketing), Vídeo (Video/ Short Video/ Long Video/AR/ VR) | Smarties Brazil | Silver (2) |
| Doritos Pizza - A case of nothing obvious, right? | Doritos | PepsiCo | AlmapBBDO | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Finalist |
| #RespectMyIdentity | Doritos | PepsiCo | AlmapBBDO | Brazil | Diversidade & Inclusão (Diversity & Inclusion) | Smarties Brazil | Gold |
| Flavor Swap Ruffles Cheetos & Baconzitos: It is not fic, it is feat! | Ruffles | PepsiCo | Ampfy | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch), Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Finalist (2) |
| NBA crunchier with Ruffles Crunchy Cam, one of the highest engagement rate in Pepsico Brazil's history | Ruffles | PepsiCo | Ampfy | Brazil | Experiência de Marca (Brand Experience) | Smarties Brazil | Finalist |