Top Advertisers North America 2020
PepsiCo
Overall rank
#17
Points
10.0
Awards won
46
Finalists
24
Best in Show
0
Gold
12
Silver
12
Bronze
22
Finalist
24
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Lane - Embrace The Soul Of North Social Life Culture | Pepsi | PepsiCo | Dentsu Redder | Vietnam | Product / Services Launch, Brand Awareness | Smarties APAC | Bronze, Finalist |
| Lane - Embrace The Soul Of North Social Life Culture | Pepsi | PepsiCo | Mindshare | Vietnam | Product / Services Launch, Brand Awareness | Smarties APAC | Bronze, Finalist |
| Lime Flavour | Pepsi | PepsiCo | Mindshare | Thailand | Mobile Social, Innovation & Creativity | Smarties APAC | Finalist (2) |
| Lime Flavour | Pepsi | PepsiCo | Thailand | Mobile Social, Innovation & Creativity | Smarties APAC | Finalist (2) | |
| 4 Seasons DOOH and Mobile Banners | Lay's | PepsiCo | OMD | Turkey | Location Based Services or Targeting | Smarties EMEA | Silver |
| Mustache | Cheetos | PepsiCo | OMD | Turkey | Brand Awareness, Mobile Social, Mobile Video | Smarties EMEA | Gold, Silver (2) |
| Mustache | Cheetos | PepsiCo | AdColony | Turkey | Brand Awareness, Mobile Social, Mobile Video | Smarties EMEA | Gold, Silver (2) |
| Rock Scissors Paw | Cheetos | PepsiCo | OMD | Turkey | Product / Services Launch | Smarties EMEA | Finalist |
| 4 Seasons DOOH and Mobile Banners | Lay's | PepsiCo | OMD | Turkey | Location Based Services or Targeting | Smarties Turkey | Silver |
| Most Popular IG Live Integration | PepsiCo | PepsiCo | OLIVER | Turkey | Mobile Social, Customer Experience, Mobile Native | Smarties Turkey | Bronze (2), Finalist |
| Most Popular IG Live Integration | PepsiCo | PepsiCo | Pure | Turkey | Mobile Social, Customer Experience, Mobile Native | Smarties Turkey | Bronze (2), Finalist |
| Most Popular IG Live Integration | PepsiCo | PepsiCo | OMD | Turkey | Mobile Social, Customer Experience, Mobile Native | Smarties Turkey | Bronze (2), Finalist |
| Mustache | Cheetos | PepsiCo | OMD | Turkey | Innovation, Brand Awareness, Mobile Social, Mobile Video | Smarties Turkey | Silver (3), Bronze |
| Mustache | Cheetos | PepsiCo | AdColony | Turkey | Innovation, Brand Awareness, Mobile Social, Mobile Video | Smarties Turkey | Silver (3), Bronze |
| Rock Scissors Paw | Cheetos | PepsiCo | OMD | Turkey | Product / Services Launch | Smarties Turkey | Bronze |
| Conversational Commerce | Pepsi | PepsiCo | Mindshare | Vietnam | Lead Generation / Direct Response / Conversions | Smarties Vietnam | Finalist |
| Delightful Summer Melodies | Tea+ | PepsiCo | Mindshare | Vietnam | Mobile Audio / Voice | Smarties Vietnam | Bronze |
| Delightful Summer Melodies | Tea+ | PepsiCo | Adtima | Vietnam | Mobile Audio / Voice | Smarties Vietnam | Bronze |
| Follow Me Don’t Cha | Tea+ | PepsiCo | Mindshare | Vietnam | Most Engaging Mobile Creative | Smarties Vietnam | Finalist |
| Follow Me Don’t Cha | Tea+ | PepsiCo | Innity | Vietnam | Most Engaging Mobile Creative | Smarties Vietnam | Finalist |
| Heat shock or Chi shock? | Tea+ | PepsiCo | Mindshare | Vietnam | Most Engaging Mobile Creative | Smarties Vietnam | Finalist |
| Heat shock or Chi shock? | Tea+ | PepsiCo | Adtima | Vietnam | Most Engaging Mobile Creative | Smarties Vietnam | Finalist |
| Heat shock or Chi shock? | Tea+ | PepsiCo | Innity | Vietnam | Most Engaging Mobile Creative | Smarties Vietnam | Finalist |
| Lane - Embrace The Soul Of North Social Life Culture | Pepsi | PepsiCo | Dentsu Redder | Vietnam | Brand Awareness | Smarties Vietnam | Finalist |
| Lane - Embrace The Soul Of North Social Life Culture | Pepsi | PepsiCo | Mindshare | Vietnam | Brand Awareness | Smarties Vietnam | Finalist |
| Sell Away Your Grudges For Tet | Mirinda | PepsiCo | Dentsu Redder | Vietnam | Cross Media, Best Data Driven Display Creative | Smarties Vietnam | Gold, Finalist |
| Sell Away Your Grudges For Tet | Mirinda | PepsiCo | Mindshare | Vietnam | Cross Media, Best Data Driven Display Creative | Smarties Vietnam | Gold, Finalist |
| Shoo Away The Heat | 7 Up | PepsiCo | Mindshare | Vietnam | Promotion, Seamless Consumer Experience | Smarties Vietnam | Finalist (2) |
| Shoo Away The Heat | 7 Up | PepsiCo | Innity | Vietnam | Promotion, Seamless Consumer Experience | Smarties Vietnam | Finalist (2) |
| Stay Fit @Home – The New Norm in Social Distancing | Revive | PepsiCo | Mindshare | Vietnam | Mobile Video | Smarties Vietnam | Bronze |
| Stay Fit @Home – The New Norm in Social Distancing | Revive | PepsiCo | Innity | Vietnam | Mobile Video | Smarties Vietnam | Bronze |
| Stay Fit @Home – The New Norm in Social Distancing | Revive | PepsiCo | Admicro | Vietnam | Mobile Video | Smarties Vietnam | Bronze |
| Your Everyday Life Is A Sport | Revive | PepsiCo | Dentsu Redder | Vietnam | Product / Services Launch | Smarties Vietnam | Bronze |
| Your Everyday Life Is A Sport | Revive | PepsiCo | Mindshare | Vietnam | Product / Services Launch | Smarties Vietnam | Bronze |
| 4 Seasons DOOH and Mobile Banners | Lay's | PepsiCo | OMD | Turkey | Digital Out-of-Home (DOOH), Location Based Services or Targeting | Smarties X | Gold, Bronze |
| 4 Seasons DOOH and Mobile Banners | Lay's | PepsiCo | The Gang | Turkey | Digital Out-of-Home (DOOH), Location Based Services or Targeting | Smarties X | Gold, Bronze |
| A fund raising Initiative to provide 2.5 million meals In India | Pepsi | PepsiCo | Mindshare | India | Social Good | Smarties X | Gold |
| A fund raising Initiative to provide 2.5 million meals In India | Pepsi | PepsiCo | Wunderman Thompson | India | Social Good | Smarties X | Gold |
| Doritos x Illegal Civ | Doritos | PepsiCo | Uproxx | USA | Brand Awareness | Smarties X | Bronze |
| Doritos x Illegal Civ | Doritos | PepsiCo | The Content Collective | USA | Brand Awareness | Smarties X | Bronze |
| When Indian Youth practiced The New Normal With Swag | Pepsi | PepsiCo | Mindshare | India | Social Distancing, User Generated | Smarties X | Gold (2) |
| When Indian Youth practiced The New Normal With Swag | Pepsi | PepsiCo | Autumn Worldwide | India | Social Distancing, User Generated | Smarties X | Gold (2) |