Top Brands - Global 2024

Pepsi

Overall Rank:	15
Points:	186.1
Awards Won:	27
Finalist(s) Achieved:	20

Best in Show(s) Won:	0
Gold(s) Won:	5
Silver(s) Won:	7
Bronze(s) Won:	15
Region:	Global

Campaigns and Awards 2024

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
LET AI TAKE YOU HOME THIS T?T	Pepsi	PepsiCo	Zenith	Vietnam	Customer (CX) / User Experience (UX) & Design \| Data Insights / Contextual Marketing	Smarties APAC	Silver, Finalist
Pepsi Zero Sugar Lime OOH Hijack	Pepsi	PepsiCo	BBDO Guerrero	Philippines	Social Media Marketing	Smarties APAC	Bronze
LET AI TAKE YOU HOME THIS T?T	Pepsi	PepsiCo	Zenith	Vietnam	AI-Powered Audience Engagement \| Cross Digital Media Marketing \| Innovative Use of AI in Advertising	Smarties X	Bronze (2), Finalist
Pepsi x K?zlarSoruyor	Pepsi	PepsiCo	OMD	Turkey	Innovative Use of AI in Advertising \| Personalization \| AI-Powered Audience Engagement	Smarties Europe	Bronze, Finalist (2)
The Great Transformation of Pepsi	Pepsi	PepsiCo	OMD	Turkey	Omnichannel Marketing \| Brand Experience \| Creator / Influencer / Celebrity Marketing	Smarties Europe	Silver, Finalist (2)
We Can't Be Upset With The Soil	PepsiCo	PepsiCo	NaysWorks	Turkey	Social Impact Marketing	Smarties Europe	Finalist
#Riseupfrombeingfriendzoned with Pepsi	Pepsi	PepsiCo	Spark Foundry	India	AI-Powered Audience Engagement \| Real Time Marketing \| Innovative Use of AI in Advertising	Smarties India	Bronze, Finalist (2)
LET AI TAKE YOU HOME THIS T?T	Pepsi	PepsiCo	Zenith	Vietnam	AI-Powered Audience Engagement \| AI-Driven Creative Excellence \| Innovative Use of AI in Advertising \| Data Insights / Contextual Marketing \| Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Gold, Silver, Finalist (3)
We Can't Be Upset With The Soil	PepsiCo	PepsiCo	NaysWorks	Turkey	Social Impact Marketing \| Brand Purpose / Activism	Smarties Turkey	Gold, Bronze
Leche	PepsiCo	PepsiCo	Isla República	Argentina	Brand Experience \| Omnichannel Marketing	Smarties Hispanic Latam	Silver, Bronze
Poker Face	PepsiCo	PepsiCo	Isla República	Argentina	Gaming, Gamification & E-Sports \| Social Media Marketing	Smarties Hispanic Latam	Gold, Bronze
Pepsi Titan	Pepsi	PepsiCo	Zurda	Argentina	Social Media Marketing	Smarties Hispanic Latam	Finalist
Pepsi x K?zlarSoruyor	Pepsi	PepsiCo	OMD	Turkey	Personalization \| AI-Powered Audience Engagement \| Innovative Use of AI in Advertising	Smarties MEA	Bronze (3)
We Can't Be Upset With The Soil	PepsiCo	PepsiCo	NaysWorks	Turkey	Social Impact Marketing \| Brand Purpose / Activism	Smarties MEA	Gold, Silver
The Great Transformation of Pepsi	Pepsi	PepsiCo	OMD	Turkey	Omnichannel Marketing	Smarties MEA	Finalist
LET AI TAKE YOU HOME THIS T?T	Pepsi	PepsiCo	Ki Saigon	Vietnam	Customer (CX) / User Experience (UX) & Design \| Data Insights / Contextual Marketing	Smarties APAC	Silver, Finalist
LET AI TAKE YOU HOME THIS T?T	Pepsi	PepsiCo	Publicis Media	Vietnam	AI-Powered Audience Engagement \| Cross Digital Media Marketing \| Innovative Use of AI in Advertising	Smarties X	Bronze (2), Finalist
LET AI TAKE YOU HOME THIS T?T	Pepsi	PepsiCo	KI Saigon	Vietnam	AI-Powered Audience Engagement \| AI-Driven Creative Excellence \| Innovative Use of AI in Advertising \| Data Insights / Contextual Marketing \| Customer (CX) / User Experience (UX) & Design	Smarties Vietnam	Gold, Silver, Finalist (3)
LET AI TAKE YOU HOME THIS T?T	Pepsi	PepsiCo	Ki Saigon	Vietnam	AI-Powered Audience Engagement \| Cross Digital Media Marketing \| Innovative Use of AI in Advertising	Smarties X	Bronze (2), Finalist