MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands - Global 2023

Pepsi


Overall Rank: 39
Points: 85.9
Awards Won: 7
Finalist(s) Achieved: 16

Best in Show(s) Won: 0
Gold(s) Won: 0
Silver(s) Won: 4
Bronze(s) Won: 3
Region: Global

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

BRING TET AT HOME

Pepsi

PepsiCo

Publicis Media

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties APAC

Finalist

Press Play

Pepsi

PepsiCo

Zenith

Thailand

Cross Digital Media Marketing, Creator / Influencer / Celebrity Marketing

Smarties Thailand

Bronze (2)

Enjoy Football with Pepsi

Pepsi

PepsiCo

OMD

Turkey

Digital Out-of-Home (DOOH)

Smarties EMEA

Finalist

Enjoy Football with Pepsi

Pepsi

PepsiCo

OMD

Turkey

Data Insights / Contextual Marketing, Personalisation

Smarties Turkey

Finalist (2)

Let the Match Excitement Begin With Pepsi

Pepsi

PepsiCo

OMD

Turkey

Omnichannel Marketing, Brand Experience, Co-branded Marketing, Real Time Marketing, Data Insights / Contextual Marketing, Cross Digital Media Marketing

Smarties Turkey

Silver, Bronze, Finalist

BRING TET AT HOME

Pepsi

PepsiCo

Publicis Media

Vietnam

Customer Journey Marketing - Lead Generation / CRM

Smarties X

Finalist

Refreshing Tour

Pepsi

PepsiCo

Hashtag Labs

Guatemala

Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Innovación (Innovation)

Smarties Hispanic LATAM

Finalist (3)

La Chingada

PepsiCo

PepsiCo

Isla República

Mexico

Experiencia de Marca (Brand Experience), Video (Video / Short Video / Long Video / AR)

Smarties Hispanic LATAM

Silver, Finalist

Nutmeg Royale

Pepsi

PepsiCo


Argentina

Marketing en Redes Sociales (Social Media Marketing), Video (Video / Short Video / Long Video / AR)

Smarties Hispanic LATAM

Finalist (2)

Spice Deniers

PepsiCo

PepsiCo

Isla República

Mexico

Marketing en Redes Sociales (Social Media Marketing), Video (Video / Short Video / Long Video / AR)

Smarties Hispanic LATAM

Silver, Finalist

PepsiCo set off a blue music storm to love breaking the situation and young marketing

PepsiCo

PepsiCo

Tencent

China (Mainland)

Metaverse Technology landing

Smarties China

Silver

Refreshing Tour

Pepsi

PepsiCo

Entravision

Guatemala

Experiencia de Marca (Brand Experience), Integración de Plataformas & DOOH (Cross Platform & DOOH), Innovación (Innovation)

Smarties Hispanic LATAM

Finalist (3)