MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Brands Global 2021

Pepsi

Overall rank

#3

Points

176.1

Awards won

12

Finalists

4

Region
Global
Best in Show 0
Gold 2
Silver 5
Bronze 5
Finalist 4

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Virtual Band Experience Pepsi PepsiCo Mindshare China Innovation Smarties X Silver
Online Store - Conversational Commerce Pepsi PepsiCo Mindshare Vietnam Machine Learning and AI, Mobile App (includes mCommerce Solutions) Smarties X Silver, Bronze
Online Store - Conversational Commerce Pepsi PepsiCo HANA.AI Vietnam Machine Learning and AI, Mobile App (includes mCommerce Solutions) Smarties X Silver, Bronze
Pepsi X Rapviet – The Hip To The Hop Launch Pepsi PepsiCo Mindshare Vietnam Product / Service Launch Smarties X Bronze
Virtual Band Experience Pepsi PepsiCo Mindshare China Gaming / Gamification & E-Sports Smarties APAC Silver
Pepsi X Rapviet – The Hip To The Hop Launch Pepsi PepsiCo Mindshare Vietnam Best use of Branded Content Smarties APAC Bronze
UCL Pepsi PepsiCo OMD Turkey Social Media Marketing, Data/Insights, User Generated / Influencer Marketing Smarties EMEA Finalist (3)
Save Our Restaurants Pepsi PepsiCo Mindshare India Social Impact / Not-For-Profit Smarties India Gold
UCL Pepsi PepsiCo OMD Turkey Social Media Marketing Smarties Turkey Bronze
KazandıRio Application Pepsi PepsiCo OMD Turkey Mobile App, Innovation Smarties Turkey Gold, Finalist
Virtual Band Experience Pepsi PepsiCo Mindshare China Mobile Gaming, Gamification & E-Sports Smarties China Silver