Top Brands Global 2025
Pep
Overall rank
#78
Points
80.1
Awards won
15
Finalists
11
Best in Show
0
Gold
5
Silver
4
Bronze
6
Finalist
11
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Pepsi - The Unseen Reunion | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Pepsi Soundbites | Pepsi | PepsiCo | BBDO Guerrero | Philippines | Future Forward Technology Marketing | Smarties APAC | Bronze |
| #Anytime Pepsi Time | Pepsi | PepsiCo | Spark Foundry | India | Real Time Marketing | Social Media Marketing | Instant Impact / Promotion | Smarties India | Gold, Bronze, Finalist |
| AI Denta Scan: Turning Phones Into Dentists | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing | AI-Driven Creative Excellence | Smarties Indonesia | Gold, Finalist |
| Pepsodent #BeraniUnjukGigi: Brush. Cheer. Win. | Pepsodent | Unilever | Mindshare | Indonesia | Future Forward Technology Marketing | Smarties Indonesia | Finalist |
| Pepsodent Sensitive: Turning Ngilu into Play | Pepsodent | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| The Missing "H" in Ramadan by Pepsodent Herbal | Pepsodent | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Silver, Bronze |
| Pepsi - The Unseen Reunion | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze, Finalist (2) |
| Pepsi Tet - Declarations of Homecoming | Pepsi | PepsiCo | Ki Saigon | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Bronze |
| Pepsi Meals | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Pepsi Meals | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Omnichannel Marketing | Smarties MEA | Finalist (2) |
| Pepsi - Thirst for Firsts | Pepsi | PepsiCo | Leo | United Arab Emirates | Instant Impact / Promotion | Omnichannel Marketing | Smarties MENA | Silver, Finalist |
| Pep Dry and Detect Towels | Pep | Pepkor | Ogilvy | South Africa | Social Media Marketing | Brand Purpose / Activism | Social Impact Marketing | Smarties Sub-Saharan Africa | Gold (2), Bronze |
| Pep Dry and Detect Towels | Pep | Pepkor | Ogilvy | South Africa | Social Impact Marketing | Brand Purpose / Activism | Social Media Marketing | Smarties South Africa | Gold, Silver (2) |