Top Media Agencies Europe 2023
PHD
Overall rank
#1
Points
275.4
Awards won
28
Finalists
36
Best in Show
0
Gold
8
Silver
8
Bronze
12
Finalist
36
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Axe X Murda Klip | AXE | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties EMEA | Silver |
| Bringing Home Care Audience to TikTok: #CleanTok | Cif | Unilever | PHD | Turkey | Social Media Marketing | Smarties EMEA | Finalist |
| Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | PHD | Turkey | Social / Influencer Commerce | Smarties EMEA | Finalist |
| Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties EMEA | Finalist |
| Color Came With Yumos | Yumo? | Unilever | PHD | Turkey | Omnichannel Marketing | Smarties EMEA | Finalist |
| Love Star | Cornetto | Unilever | PHD | Turkey | Experimental / Innovation Technology | Smarties EMEA | Finalist |
| Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach | Unilever | Unilever | PHD | Turkey | Instant Impact / Promotion, Performance Marketing, Integrated Ecommerce Innovation | Smarties EMEA | Silver, Finalist (2) |
| Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Data Insights / Contextual Marketing, Performance Marketing, Customer (CX) / User Experience (UX) & Design | Smarties EMEA | Finalist (3) |
| Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. | Signal | Unilever | PHD | Turkey | Omnichannel Marketing, Real Time Marketing | Smarties EMEA | Bronze, Finalist |
| Chatbot | Yumo? | Unilever | PHD | Turkey | Social Messaging / Chat Apps / Text Messaging | Smarties EMEA | Finalist |
| Data-Driven Dealerships | CUPRA | Volkswagen Group | PHD | Germany | Performance Marketing | Smarties Germany | Gold |
| Sing my Recipe | Knorr | Unilever | PHD | Germany | Social / Influencer Commerce, Creator / Influencer / Celebrity Marketing, Social Media Marketing, Audio / Voice / Sonic Branding | Smarties Germany | Gold (2), Silver, Finalist |
| Symphony of Freshness | ALDI | Albrecht Discounts | PHD | Germany | Cross Digital Media Marketing | Smarties Germany | Silver |
| The Taste of Brandformance | Ben & Jerry's | Unilever | PHD | Germany | Product and / or Service Launch | Smarties Germany | Bronze |
| Win With Algida Promo | Algida | Unilever | PHD | Turkey | Instant Impact / Promotion, Performance Marketing, Product and / or Service Launch | Smarties Turkey | Finalist (3) |
| Axe X Murda Klip | AXE | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Bronze |
| Bringing Home Care Audience to TikTok: #CleanTok | Cif | Unilever | PHD | Turkey | Social Media Marketing, Creator / Influencer / Celebrity Marketing | Smarties Turkey | Bronze, Finalist |
| Mackolik App Hack | Cif | Unilever | PHD | Turkey | Real Time Marketing | Smarties Turkey | Bronze |
| Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Bronze |
| Co-Branding Partnership Magic: Magnum Mini's Omni Success | Magnum | Unilever | PHD | Turkey | Co-branded Marketing, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Turkey | Silver, Finalist |
| Color Came With Yumos | Yumo? | Unilever | PHD | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Maximizing Unilever Home Care Brand Sales on Hepsiburada With Full Funell TikTok Approach | Unilever | Unilever | PHD | Turkey | Instant Impact / Promotion, Integrated Ecommerce Innovation, Performance Marketing, Social / Influencer Commerce | Smarties Turkey | Silver, Bronze (2), Finalist |
| Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Data Insights / Contextual Marketing, Performance Marketing | Smarties Turkey | Gold, Finalist |
| Scoring Big with Nogger: Innovate with Futboll Occasion in e-commerce to win | Nogger | Unilever | PHD | Turkey | Integrated Ecommerce Innovation | Smarties Turkey | Silver |
| Signal x Smiles are Beautiful in Every Way with the Weblink Technology Used for the First Time. | Signal | Unilever | PHD | Turkey | Real Time Marketing | Smarties Turkey | Gold |
| 1st Party Data Efficiency | Unilever | Unilever | PHD | Turkey | Data Insights / Contextual Marketing | Smarties Turkey | Bronze |
| We Have Our Own Way | Algida | Unilever | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Finalist |
| Clear Scalpceuticals & Scalp Pro TikTok Campaign | Clear | Unilever | PHD | Turkey | Social / Influencer Commerce | Smarties X | Finalist |
| Clear Twitch | Clear | Unilever | PHD | Turkey | Gaming, Gamification & E-Sports | Smarties X | Finalist |
| Real-Time Targeting with Dynamic Creatives | Algida | Unilever | PHD | Turkey | Performance Marketing | Smarties X | Bronze |
| Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Social Messaging / Chat Apps / Text Messaging, Real Time Marketing, Co-branded Marketing, Omnichannel Marketing | Smarties EMEA | Bronze, Finalist (3) |
| Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Brand Experience, Social Messaging / Chat Apps / Text Messaging, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing | Smarties X | Bronze, Finalist (4) |
| Generative AI Based Solidarity Monument | Elidor | Unilever | PHD | Turkey | Brand Experience, Experimental / Innovation Technology, Social Messaging / Chat Apps / Text Messaging, Creator / Influencer / Celebrity Marketing, Co-branded Marketing, Omnichannel Marketing, Real Time Marketing, Social Impact Marketing, Brand Purpose / A | Smarties Turkey | Gold (3), Silver, Finalist (5) |