Top Brands Global 2024
PEP
Overall rank
#20
Points
160.4
Awards won
42
Finalists
31
Best in Show
0
Gold
13
Silver
13
Bronze
16
Finalist
31
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Zenith | Vietnam | Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing | Smarties APAC | Silver, Finalist |
| Pepsi Zero Sugar Lime OOH Hijack | Pepsi | PepsiCo | BBDO Guerrero | Philippines | Social Media Marketing | Smarties APAC | Bronze |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Smarties X | Bronze (2), Finalist |
| SME "Bebas Ngilu" Ramadan DCO, AI & AR Face Filter | Pepsodent | Unilever | AnyMind Group | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties X | Finalist |
| Pepsi x K?zlarSoruyor | Pepsi | PepsiCo | OMD | Turkey | Innovative Use of AI in Advertising | Personalization | AI-Powered Audience Engagement | Smarties Europe | Bronze, Finalist (2) |
| The Great Transformation of Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing | Smarties Europe | Silver, Finalist (2) |
| We Can't Be Upset With The Soil | PepsiCo | PepsiCo | NaysWorks | Turkey | Social Impact Marketing | Smarties Europe | Finalist |
| #Riseupfrombeingfriendzoned with Pepsi | Pepsi | PepsiCo | Spark Foundry | India | AI-Powered Audience Engagement | Real Time Marketing | Innovative Use of AI in Advertising | Smarties India | Bronze, Finalist (2) |
| #WaktunyaPepsodent: Healthier Smiles for Indonesia | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing | Brand Experience | Smarties Indonesia | Finalist (2) |
| Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan | Pepsodent | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Zenith | Vietnam | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Gold, Silver, Finalist (3) |
| We Can't Be Upset With The Soil | PepsiCo | PepsiCo | NaysWorks | Turkey | Social Impact Marketing | Brand Purpose / Activism | Smarties Turkey | Gold, Bronze |
| The Pepsodent School Tour Project | Pepsodent | Unilever | EchoHouse | Ghana | Brand Purpose / Activism | Smarties Sub-Saharan Africa | Silver |
| #PEPFinds | PEP | Pepkor | Ogilvy | South Africa | Small Budget, Big Impact | Small Budget, Big Impact | Social Media Marketing | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Gold, Silver (2), Finalist (3) |
| Pep mini Netball | PEP | Pepkor | South Africa | Brand Experience | Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties Sub-Saharan Africa | Gold (2), Finalist (2) | |
| Leche | PepsiCo | PepsiCo | Isla República | Argentina | Brand Experience | Omnichannel Marketing | Smarties Hispanic Latam | Silver, Bronze |
| Poker Face | PepsiCo | PepsiCo | Isla República | Argentina | Gaming, Gamification & E-Sports | Social Media Marketing | Smarties Hispanic Latam | Gold, Bronze |
| Pepsi Titan | Pepsi | PepsiCo | Zurda | Argentina | Social Media Marketing | Smarties Hispanic Latam | Finalist |
| Pepsi x K?zlarSoruyor | Pepsi | PepsiCo | OMD | Turkey | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties MEA | Bronze (3) |
| We Can't Be Upset With The Soil | PepsiCo | PepsiCo | NaysWorks | Turkey | Social Impact Marketing | Brand Purpose / Activism | Smarties MEA | Gold, Silver |
| The Great Transformation of Pepsi | Pepsi | PepsiCo | OMD | Turkey | Omnichannel Marketing | Smarties MEA | Finalist |
| #PEPFinds | PEP | Pepkor | South Africa | Impact Media : Creator Economy | Impact Media : Social Media Marketing | Marketing Impact : Small Budget / Big Impact | Smarties South Africa | Gold (3) | |
| PEP Changing Stations | PEP | Pepkor | South Africa | Purpose Driven Marketing : Social Impact Marketing | Purpose Driven Marketing : Brand Purpose / Activism | Marketing Impact : Community Building | Smarties South Africa | Silver (3) | |
| PEP mini Netball | PEP | Pepkor | South Africa | Purpose Driven Marketing : Diversity & Inclusion | Purpose Driven Marketing : Brand Purpose / Activism | Marketing Impact : Community Building | Smarties South Africa | Gold (2), Finalist | |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Ki Saigon | Vietnam | Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing | Smarties APAC | Silver, Finalist |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Publicis Media | Vietnam | AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Smarties X | Bronze (2), Finalist |
| #WaktunyaPepsodent: Healthier Smiles for Indonesia | Pepsodent | Unilever | Glance | Indonesia | Social Impact Marketing | Brand Experience | Smarties Indonesia | Finalist (2) |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | KI Saigon | Vietnam | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Gold, Silver, Finalist (3) |
| LET AI TAKE YOU HOME THIS T?T | Pepsi | PepsiCo | Ki Saigon | Vietnam | AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising | Smarties X | Bronze (2), Finalist |