Top Brands - Global 2024
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PEP
| Overall Rank: | 20 |
| Points: | 160.4 |
| Awards Won: | 42 |
| Finalist(s) Achieved: | 31 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 13 |
| Silver(s) Won: | 13 |
| Bronze(s) Won: | 16 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Zenith |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing |
Smarties APAC |
Silver, Finalist |
Pepsi Zero Sugar Lime OOH Hijack |
Pepsi |
PepsiCo |
BBDO Guerrero |
Philippines |
Social Media Marketing |
Smarties APAC |
Bronze |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Zenith |
Vietnam |
AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising |
Smarties X |
Bronze (2), Finalist |
SME "Bebas Ngilu" Ramadan DCO, AI & AR Face Filter |
Pepsodent |
Unilever |
AnyMind Group |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties X |
Finalist |
Pepsi x K?zlarSoruyor |
Pepsi |
PepsiCo |
OMD |
Turkey |
Innovative Use of AI in Advertising | Personalization | AI-Powered Audience Engagement |
Smarties Europe |
Bronze, Finalist (2) |
The Great Transformation of Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing |
Smarties Europe |
Silver, Finalist (2) |
We Can't Be Upset With The Soil |
PepsiCo |
PepsiCo |
NaysWorks |
Turkey |
Social Impact Marketing |
Smarties Europe |
Finalist |
#Riseupfrombeingfriendzoned with Pepsi |
Pepsi |
PepsiCo |
Spark Foundry |
India |
AI-Powered Audience Engagement | Real Time Marketing | Innovative Use of AI in Advertising |
Smarties India |
Bronze, Finalist (2) |
#WaktunyaPepsodent: Healthier Smiles for Indonesia |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing | Brand Experience |
Smarties Indonesia |
Finalist (2) |
Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Bronze |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Zenith |
Vietnam |
AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Gold, Silver, Finalist (3) |
We Can't Be Upset With The Soil |
PepsiCo |
PepsiCo |
NaysWorks |
Turkey |
Social Impact Marketing | Brand Purpose / Activism |
Smarties Turkey |
Gold, Bronze |
The Pepsodent School Tour Project |
Pepsodent |
Unilever |
EchoHouse |
Ghana |
Brand Purpose / Activism |
Smarties Sub-Saharan Africa |
Silver |
#PEPFinds |
PEP |
Pepkor |
Ogilvy |
South Africa |
Small Budget, Big Impact | Small Budget, Big Impact | Social Media Marketing | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Creator / Influencer / Celebrity Marketing |
Smarties Sub-Saharan Africa |
Gold, Silver (2), Finalist (3) |
Pep mini Netball |
PEP |
Pepkor |
South Africa |
Brand Experience | Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism |
Smarties Sub-Saharan Africa |
Gold (2), Finalist (2) |
|
Leche |
PepsiCo |
PepsiCo |
Isla República |
Argentina |
Brand Experience | Omnichannel Marketing |
Smarties Hispanic Latam |
Silver, Bronze |
Poker Face |
PepsiCo |
PepsiCo |
Isla República |
Argentina |
Gaming, Gamification & E-Sports | Social Media Marketing |
Smarties Hispanic Latam |
Gold, Bronze |
Pepsi Titan |
Pepsi |
PepsiCo |
Zurda |
Argentina |
Social Media Marketing |
Smarties Hispanic Latam |
Finalist |
Pepsi x K?zlarSoruyor |
Pepsi |
PepsiCo |
OMD |
Turkey |
Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising |
Smarties MEA |
Bronze (3) |
We Can't Be Upset With The Soil |
PepsiCo |
PepsiCo |
NaysWorks |
Turkey |
Social Impact Marketing | Brand Purpose / Activism |
Smarties MEA |
Gold, Silver |
The Great Transformation of Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties MEA |
Finalist |
#PEPFinds |
PEP |
Pepkor |
South Africa |
Impact Media : Creator Economy | Impact Media : Social Media Marketing | Marketing Impact : Small Budget / Big Impact |
Smarties South Africa |
Gold (3) |
|
PEP Changing Stations |
PEP |
Pepkor |
South Africa |
Purpose Driven Marketing : Social Impact Marketing | Purpose Driven Marketing : Brand Purpose / Activism | Marketing Impact : Community Building |
Smarties South Africa |
Silver (3) |
|
PEP mini Netball |
PEP |
Pepkor |
South Africa |
Purpose Driven Marketing : Diversity & Inclusion | Purpose Driven Marketing : Brand Purpose / Activism | Marketing Impact : Community Building |
Smarties South Africa |
Gold (2), Finalist |
|
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Ki Saigon |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Data Insights / Contextual Marketing |
Smarties APAC |
Silver, Finalist |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Publicis Media |
Vietnam |
AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising |
Smarties X |
Bronze (2), Finalist |
#WaktunyaPepsodent: Healthier Smiles for Indonesia |
Pepsodent |
Unilever |
Glance |
Indonesia |
Social Impact Marketing | Brand Experience |
Smarties Indonesia |
Finalist (2) |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
KI Saigon |
Vietnam |
AI-Powered Audience Engagement | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Customer (CX) / User Experience (UX) & Design |
Smarties Vietnam |
Gold, Silver, Finalist (3) |
LET AI TAKE YOU HOME THIS T?T |
Pepsi |
PepsiCo |
Ki Saigon |
Vietnam |
AI-Powered Audience Engagement | Cross Digital Media Marketing | Innovative Use of AI in Advertising |
Smarties X |
Bronze (2), Finalist |