Top Brands Global 2025
Oreo
Overall rank
#6
Points
335.7
Awards won
27
Finalists
15
Best in Show
0
Gold
8
Silver
8
Bronze
11
Finalist
15
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| #PlayWithEmAll-World’s 1st Ever Collectible Cookie | Oreo | Mondelez International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Silver |
| OREO - History In The Baking | Oreo | Mondelez International | Wavemaker | India | Real Time Marketing | Instant Impact / Promotion | Smarties APAC | Gold, Silver |
| OREO Coke: Unlock Bestie Mode | Oreo | Mondelez International | Wavemaker | Thailand | Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion | Smarties APAC | Silver, Bronze, Finalist |
| OREO Coke: Unlock Bestie Mode | Oreo | Mondelez International | GrabAds | Thailand | Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion | Smarties APAC | Silver, Bronze, Finalist |
| Milky Way Dunk | Oreo | Mondelez International | Leo | Indonesia | Social Media Marketing | Smarties APAC | Bronze |
| #PlayWithEmAll-World’s 1st Ever Collectible Cookie | Oreo | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Smarties India | Gold, Bronze (2) |
| OREO - History In The Baking | Oreo | Mondelez International | Wavemaker | India | Instant Impact / Promotion | Smarties India | Silver |
| Milky Way Dunk | Oreo | Mondelez International | Leo | Indonesia | Brand Experience | Social Media Marketing | Gaming, Gamification & E-Sports | Smarties Indonesia | Gold (2), Finalist |
| Oreo Socola Pie: Your Feeling, Our Ad | Oreo | Mondelez International | LEO | Vietnam | AI-Driven Creative Excellence | Personalization | Smarties Vietnam | Silver, Bronze |
| Oreo Coke: Unlock Bestie Mode | Oreo | Mondelez International | Wavemaker | Thailand | Future Forward Technology Marketing | Product and / or Service Launch | Real Time Marketing | Instant Impact / Promotion | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties Thailand | Gold (2), Bronze (2), Finalist (2) |
| Oreo Coke: Unlock Bestie Mode | Oreo | Mondelez International | GrabAds | Thailand | Future Forward Technology Marketing | Product and / or Service Launch | Real Time Marketing | Instant Impact / Promotion | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties Thailand | Gold (2), Bronze (2), Finalist (2) |
| OREO Crave: Don’t Hold Back Your Cravings | Oreo | Mondelez International | Wavemaker | Thailand | Real Time Marketing | Personalization | Smarties Thailand | Bronze, Finalist |
| Oreo "O" Collection | Oreo | Mondelez International | Spark Foundry | United Arab Emirates | Cross Digital Media Marketing | Social Media Marketing | WEB 3.0 Technologies Marketing | Smarties MENA | Silver, Finalist (2) |
| Oreo Agile Content | Oreo | Mondelez International | Spark Foundry | United Arab Emirates | Social Media Marketing | Smarties MENA | Finalist |
| Oreo Craveability | Oreo | Mondelez International | Spark Foundry | United Arab Emirates | Social Media Marketing | Smarties MENA | Finalist |
| Oreo X Monopoly | Oreo | Mondelez International | Saatchi & Saatchi | United Arab Emirates | Instant Impact / Promotion | Smarties MENA | Silver |
| The Ramadan Lunar Treats | Oreo | Mondelez International | Saatchi & Saatchi | United Arab Emirates | Instant Impact / Promotion | Omnichannel Marketing | Real Time Marketing | Smarties MENA | Finalist (3) |