Top Holding Companies - Global 2021
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Omnicom Group
| Overall Rank: | 5 |
| Points: | 639.5 |
| Awards Won: | 42 |
| Finalist(s) Achieved: | 56 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 5 |
| Silver(s) Won: | 13 |
| Bronze(s) Won: | 24 |
| Region: | Global |
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Slurpee’s In-Game Mobile Strategy Delivers More Than Brainfreeze |
7-Eleven |
Seven & i Holdings |
PHD |
Australia |
Gaming / Gamification & E-Sports |
Smarties X |
Bronze |
At the Oscars |
M&M's |
Mars |
BBDO |
USA |
Cross Channel Integration |
Smarties X |
Finalist |
AT&T Business x Washington Post Partnership |
AT&T Business |
AT&T |
Hearts & Science |
USA |
Brand Experience |
Smarties North America |
Finalist |
Forces of Change |
AT&T |
AT&T |
Hearts & Science |
USA |
Brand Activism |
Smarties North America |
Gold |
AT&T x E! - Red Carpet Integrations |
AT&T |
AT&T |
Hearts & Science |
USA |
Cross Channel Integration |
Smarties North America |
Bronze |
AT&T x E! - Red Carpet Integrations |
AT&T |
AT&T |
BBDO |
USA |
Cross Channel Integration |
Smarties North America |
Bronze |
If You Know You Know |
Cricket Wireless |
AT&T |
Hearts & Science |
USA |
Small Budget, Big Impact Campaign |
Smarties North America |
Finalist |
Lovecraft Country |
HBO Max |
AT&T |
Hearts & Science |
USA |
Multicultural |
Smarties North America |
Silver |
Advertising Conversations |
State Farm |
State Farm |
OMD |
USA |
Brand Experience, Contextual / Native Advertising, Machine Learning and AI, Innovation |
Smarties North America |
Bronze (3), Finalist |
Key Female campaign |
L'Oréal |
L'Oréal |
TBWA\Vietnam |
Vietnam |
Brand Awareness / Experience, Cross Channel Integration |
Smarties APAC |
Gold, Silver |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise |
McDonald's |
McDonald's |
OMD |
Indonesia |
Brand Awareness / Experience |
Smarties APAC |
Finalist |
Hershey’s Campaign |
McDonald's |
McDonald's |
OMD |
Singapore |
Mobile Audio / Voice |
Smarties APAC |
Finalist |
Hershey’s Campaign |
McDonald's |
McDonald's |
DDB |
Singapore |
Mobile Audio / Voice |
Smarties APAC |
Finalist |
GrabAds x McDonald's Indonesia |
McDonald's |
McDonald's |
OMD |
Indonesia |
Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions) |
Smarties APAC |
Silver, Finalist (2) |
A protest filter |
Amnesty International |
Amnesty International |
BBDO |
Argentina |
Social Impact / Not-For-Profit |
Smarties Hispanic LATAM |
Bronze |
Deeptruth |
Chequeado |
Chequeado |
BBDO |
Argentina |
Innovation |
Smarties Hispanic LATAM |
Finalist |
Escracha2 |
Dr. Lemon |
Grupo Cepas |
BBDO |
Argentina |
Social Media Marketing |
Smarties Hispanic LATAM |
Bronze |
Blackbird: an original story, that activates your attitude |
Nissan |
Renault |
TBWA\Buenos Aires |
Argentina |
Cross Channel Integration, Video Advertising |
Smarties Hispanic LATAM |
Finalist (2) |
Blackbird: an original story, that activates your attitude |
Nissan |
Renault |
TBWA\Frederick |
Argentina |
Cross Channel Integration, Video Advertising |
Smarties Hispanic LATAM |
Finalist (2) |
A promo of better times |
Rappi |
Rappi |
BBDO |
Argentina |
Consumer Promotions, Location Targeting |
Smarties Hispanic LATAM |
Silver (2), Finalist |
Go "nepe"! |
Tulipán |
Kopelco |
BBDO |
Argentina |
Social Media Marketing, Innovation |
Smarties Hispanic LATAM |
Finalist (2) |
#PutTulipan |
Tulipán |
Kopelco |
BBDO |
Argentina |
Social Media Marketing, Brand Experience |
Smarties Hispanic LATAM |
Bronze, Finalist |
One way |
YPF |
YPF |
BBDO |
Argentina |
Cross Channel Integration, Product / Service Launch |
Smarties Hispanic LATAM |
Bronze, Finalist |
In this field there is soccer |
YPF |
YPF |
BBDO |
Argentina |
Consumer Promotions |
Smarties Hispanic LATAM |
Bronze |
Serviclub - Fill your Play with credits |
YPF |
YPF |
BBDO |
Argentina |
Consumer Promotions |
Smarties Hispanic LATAM |
Finalist |
From guides to audio-guides |
YPF |
YPF |
BBDO |
Argentina |
Audio / Sonic Branding |
Smarties Hispanic LATAM |
Finalist |
Exchange of Channels |
Rexona |
Unilever |
Energy BBDO |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
#MoveaAtHome |
Rexona |
Unilever |
Energy BBDO |
Brazil |
Social Media Marketing |
Smarties Brazil |
Finalist |
Mother's Day |
Sadia |
BRF |
Africa |
Brazil |
Video Advertising |
Smarties Brazil |
Bronze |
Most Beautiful Story |
ARZUM |
ARZUM |
TBWA\Istanbul |
Turkey |
Social Responsibility |
Smarties EMEA |
Bronze |
Risk 5.0 |
Doritos |
PepsiCo |
OMD |
Turkey |
Video Advertising |
Smarties EMEA |
Finalist |
Boldy You ##DareToGoForIt |
Doritos |
PepsiCo |
OMD |
Turkey |
User Generated / Influencer Marketing, Customer Experience |
Smarties EMEA |
Finalist (2) |
Middag Mobile Video Execution with AdColony |
Extra |
Coop Norge |
PHD |
Norway |
Video Advertising |
Smarties EMEA |
Finalist |
UCL |
Pepsi |
PepsiCo |
OMD |
Turkey |
Social Media Marketing, Data/Insights, User Generated / Influencer Marketing |
Smarties EMEA |
Finalist (3) |
Messi Messages |
Ruffles |
PepsiCo |
OMD |
Turkey |
Technology Innovation, Innovation |
Smarties EMEA |
Silver, Finalist |
CarDekho on Disney+ Hotstar for IPL 2020 |
Disney+ Hotstar |
The Walt Disney Company |
BBDO |
India |
Contextual / Native Advertising |
Smarties India |
Finalist |
Welcome Back |
Johnnie Walker |
Diageo |
PHD |
India |
Innovation |
Smarties India |
Silver |
Drive Thru Codes |
McDonald's |
McDonald's |
22Feet Tribal Worldwide |
India |
Social Media Marketing |
Smarties India |
Silver |
GWP |
Signature |
Diageo |
PHD |
India |
XR Technology – (AR/VR/MR), Consumer Promotions |
Smarties India |
Silver, Finalist |
Nussa Rara for Indonesia Healthy-Soleh-Smart Kids |
Ovaltine |
Twinings |
OMD |
Indonesia |
Video Advertising |
Smarties Indonesia |
Finalist |
Mini Cuts Spicy Chicken Dance to Beat the Challenges |
McDonald's |
McDonald's |
OMD |
Indonesia |
Product / Service Launch |
Smarties Indonesia |
Gold |
Livin’ It Up Ramadan Mobile Campaign |
HSBC |
HSBC |
PHD |
Indonesia |
Banners & Rich Media Advertising |
Smarties Indonesia |
Finalist |
AI Driven Campaign Provides Strong Launchpad for Jago |
Jago |
Bank Jago |
OMD |
Indonesia |
Mobile App (includes mCommerce Solutions), Lead Generation |
Smarties Indonesia |
Gold, Finalist |
McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise |
McDonald's |
McDonald's |
OMD |
Indonesia |
Mobile Audio / Voice |
Smarties Indonesia |
Silver |
GrabAds x McDonald's Indonesia |
McDonald's |
McDonald's |
OMD |
Indonesia |
Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions) |
Smarties Indonesia |
Silver, Bronze, Finalist |
Jeju Rose "Mendadak K-Drama" |
Rejoice |
Procter & Gamble |
BBDO |
Indonesia |
Cross Mobile Integration, Programmatic and Machine Learning |
Smarties Indonesia |
Bronze, Finalist |
Good month |
IM3 Ooredoo |
Ooredoo |
PHD |
Indonesia |
Cross Channel Integration |
Smarties Indonesia |
Finalist |
From eyeballs to footfalls, a mobile journey! |
Levi's |
Levi Strauss & Co. |
OMD |
Indonesia |
Innovation, Programmatic and Machine Learning |
Smarties Indonesia |
Finalist (2) |
We’re more than stereotypes - You go girls! |
ING |
ING Group |
Tribal Worldwide |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Finalist |
April 23rd - #Children is just the name of the holiday |
ING |
ING Group |
Tribal Worldwide |
Turkey |
Cross Channel Integration |
Smarties Turkey |
Finalist |
Orange is the color of support |
ING |
ING Group |
Tribal Worldwide |
Turkey |
Cross Channel Integration |
Smarties Turkey |
Bronze |
MOST BEAUTIFUL STORY |
ARZUM |
ARZUM |
TBWA\Istanbul |
Turkey |
Social Responsibility |
Smarties Turkey |
Finalist |
Messi Messages |
Ruffles |
PepsiCo |
OMD |
Turkey |
Innovation, Technology Innovation |
Smarties Turkey |
Silver, Bronze |
Risk 5.0 |
Doritos |
PepsiCo |
OMD |
Turkey |
Product / Services Launch, Video Advertising, User Generated / Influencer Marketing |
Smarties Turkey |
Bronze, Finalist (2) |
UCL |
Pepsi |
PepsiCo |
OMD |
Turkey |
Social Media Marketing |
Smarties Turkey |
Bronze |
Boldy You ##DareToGoForIt |
Doritos |
PepsiCo |
OMD |
Turkey |
Brand Experience, Customer Experience, User Generated / Influencer Marketing, Social Media Marketing |
Smarties Turkey |
Bronze (3), Finalist |
KazandıRio Application |
Pepsi |
PepsiCo |
OMD |
Turkey |
Mobile App, Innovation |
Smarties Turkey |
Gold, Finalist |
Monster Mobile Video Execution with AdColony |
Cheetos |
PepsiCo |
OMD |
Turkey |
Gaming / Gamification & E-Sports, Video Advertising, Innovation, Customer Experience |
Smarties Turkey |
Bronze (2), Finalist (2) |
Born This Way |
Lux |
Unilever |
PHD |
South Africa |
Brand Awareness, Social Media Marketing, MobileSearch |
Smarties South Africa |
Silver, Finalist (2) |
#BeautyAtHomeWithU |
Unilever |
Unilever |
PHD |
South Africa |
Social Commerce |
Smarties South Africa |
Finalist |
InMobi Drives New Customers to Yaqoot with Mobile-First Campaign |
yaqoot |
Zain Telecom |
OMD |
Saudi Arabia |
Consumer Promotions, mCommerce |
Smarties MENA |
Finalist (2) |
47 Seconds (World Pneumonia Day) |
GlaxoSmithKline |
GlaxoSmithKline |
Khangarue Media |
South Africa |
User Generated / Influencer Marketing |
Smarties MENA |
Finalist |