MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Holding Companies - Global 2020

Omnicom Group


Overall Rank: 4
Points: 707.4
Awards Won: 46
Finalist(s) Achieved: 23

Best in Show(s) Won: 0
Gold(s) Won: 10
Silver(s) Won: 20
Bronze(s) Won: 16
Region: Global

Campaigns and Awards 2020

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

#SentuhanIbu World of Imagination

Nivea

Beiersdorf

OMD

Indonesia

Lead Generation / Direct Response / Conversions, Mobile Gaming Gamification & E-Sports

Smarties APAC

Finalist (2)

Bank the Way You Live by UnionBank

UnionBank

UnionBank

OMD

Philippines

Seamless Consumer Experience, Product / Services Launch, Innovation, Best Brand Experience in Mobile Rich Media

Smarties APAC

Silver, Finalist (3)

Deep Fake

Volkswagen

Volkswagen Group

PHD

China

Innovation & Creativity

Smarties APAC

Gold

Free fire

DTAC

DTAC

OMD

Thailand

Mobile Gaming Gamification & E-Sports, Best Brand Experience in Mobile Rich Media

Smarties APAC

Silver, Finalist

Love My City

DiDi

Beijing Xiaoju Technology

PHD

China

Cross Media

Smarties APAC

Gold

Roast

DiDi

Beijing Xiaoju Technology

PHD

China

Cross Media

Smarties APAC

Gold

Stay Fresh Behind the Mask

Center Fresh

Perfetti Van Melle

PHD

India

Best Use of Mobile To Drive Sales, Home Production

Smarties APAC

Bronze (2)

The Reconnecting Track

IM3 Ooredoo

Ooredoo

PHD

Indonesia

Home Production

Smarties APAC

Silver

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

OMD

Indonesia

Location Based Services or Targeting, Programmatic and Machine Learning

Smarties APAC

Gold, Silver

4 Seasons DOOH and Mobile Banners

Lay's

PepsiCo

OMD

Turkey

Location Based Services or Targeting

Smarties EMEA

Silver

A-Class Sedan / Mercedes-Benz

Mercedes-Benz

Daimler

OMD

Turkey

Mobile Video

Smarties EMEA

Finalist

Dacia Duster Spain

Dacia

Renault

OMD

Spain

Brand Awareness

Smarties EMEA

Finalist

Mustache

Cheetos

PepsiCo

OMD

Turkey

Brand Awareness, Mobile Social, Mobile Video

Smarties EMEA

Gold, Silver (2)

Rewards RCS Campaign

McDonald's

McDonald's

OMD

South Africa

Innovation, mCommerce

Smarties EMEA

Finalist

Rock Scissors Paw

Cheetos

PepsiCo

OMD

Turkey

Product / Services Launch

Smarties EMEA

Finalist

Unicornetto // My Fairy Tale

Cornetto

Unilever

Medina Turgul DDB

Turkey

Gender Equality in Advertising, Product / Services Launch

Smarties EMEA

Silver, Finalist

10 Year Challenge

McDonald's

McDonald's

22Feet Tribal Worldwide

India

Product / Services Launch

Smarties India

Gold

Disinfect to Protect

Lizol

Reckitt Benckiser

PHD

India

Home Production

Smarties India

Finalist

Masterclass 4.0

Signature

Diageo

DDB Mudra Group

India

Cross Media

Smarties India

Bronze

New Year Greetings & Resolution Campaign

Max Life Insurance

Max Financial Services

Magnon eg+

India

Best Brand Experience in Mobile Rich Media

Smarties India

Silver

No1YaariJam

McDowell’s No1 Soda

Diageo

DDB Mudra Group

India

Cross Media

Smarties India

Bronze

Rakhi Campaign

Alpenlibe

Perfetti Van Melle

PHD

India

Home Production

Smarties India

Bronze

Stay Fresh Behind the Mask

Center Fresh

Perfetti Van Melle

PHD

India

Purposeful Marketing, Best Use of Mobile To Drive Sales

Smarties India

Silver, Finalist

#SentuhanIbu World of Imagination

Nivea

Beiersdorf

OMD

Indonesia

Mobile Gaming Gamification & E-Sports, Most Engaging Mobile Creative

Smarties Indonesia

Gold, Silver

The Reconnecting Track

IM3 Ooredoo

Ooredoo

PHD

Indonesia

Home Production

Smarties Indonesia

Gold

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

OMD

Indonesia

Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning

Smarties Indonesia

Gold, Silver (2), Bronze, Finalist

Patrol

Nissan

Renault

OMD

MENA

Brand Awareness, Product / Services Launch, Mobile Video, Innovation

Smarties MENA

Finalist (4)

More For Your Riverdale Thing 2.0

AT&T

AT&T

Hearts & Science

USA

Brand Awareness

Smarties North America

Finalist

Geo Targeted Campaign at the Festival of Motoring

Volkswagen

Volkswagen Group

PHD

South Africa

Technology : Location Based Targeting

Smarties South Africa

Bronze

Stay Home Stay Healthy

Flora Buttery

Remgro

PHD

South Africa

Business Unusual 2020 : Brand Purpose

Smarties South Africa

Silver

4 Seasons DOOH and Mobile Banners

Lay's

PepsiCo

OMD

Turkey

Location Based Services or Targeting

Smarties Turkey

Silver

Most Popular IG Live Integration

PepsiCo

PepsiCo

OMD

Turkey

Mobile Social, Customer Experience, Mobile Native

Smarties Turkey

Bronze (2), Finalist

Mustache

Cheetos

PepsiCo

OMD

Turkey

Innovation, Brand Awareness, Mobile Social, Mobile Video

Smarties Turkey

Silver (3), Bronze

OMD Turkey / A-Class Sedan / Mercedes-Benz

Mercedes-Benz

Daimler

OMD

Turkey

Mobile Video

Smarties Turkey

Bronze

Rock Scissors Paw

Cheetos

PepsiCo

OMD

Turkey

Product / Services Launch

Smarties Turkey

Bronze

Unicornetto // My Fairy Tale

Cornetto

Unilever

Medina Turgul DDB

Turkey

Gender Equality in Advertising

Smarties Turkey

Finalist

#SentuhanIbu World of Imagination

Nivea

Beiersdorf

OMD

Indonesia

Brand Awareness

Smarties X

Bronze

4 Seasons DOOH and Mobile Banners

Lay's

PepsiCo

OMD

Turkey

Digital Out-of-Home (DOOH), Location Based Services or Targeting

Smarties X

Gold, Bronze

Bank the Way You Live by UnionBank

UnionBank

UnionBank

OMD

Philippines

Brand Awareness

Smarties X

Finalist

Doritos x Illegal Civ

Doritos

PepsiCo

The Content Collective

USA

Brand Awareness

Smarties X

Bronze

Stay Fresh Behind the Mask

Center Fresh

Perfetti Van Melle

PHD

India

Social Distancing, Pivot Marketing

Smarties X

Silver (2)

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

OMD

Indonesia

Data/Insights

Smarties X

Bronze

Unicornetto // My Fairy Tale

Cornetto

Unilever

Medina Turgul DDB

Turkey

Product / Services Launch

Smarties X

Finalist