Top Holding Companies - Global 2020
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Omnicom Group
| Overall Rank: | 4 |
| Points: | 707.4 |
| Awards Won: | 46 |
| Finalist(s) Achieved: | 23 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 10 |
| Silver(s) Won: | 20 |
| Bronze(s) Won: | 16 |
| Region: | Global |
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
#SentuhanIbu World of Imagination |
Nivea |
Beiersdorf |
OMD |
Indonesia |
Lead Generation / Direct Response / Conversions, Mobile Gaming Gamification & E-Sports |
Smarties APAC |
Finalist (2) |
Bank the Way You Live by UnionBank |
UnionBank |
UnionBank |
OMD |
Philippines |
Seamless Consumer Experience, Product / Services Launch, Innovation, Best Brand Experience in Mobile Rich Media |
Smarties APAC |
Silver, Finalist (3) |
Deep Fake |
Volkswagen |
Volkswagen Group |
PHD |
China |
Innovation & Creativity |
Smarties APAC |
Gold |
Free fire |
DTAC |
DTAC |
OMD |
Thailand |
Mobile Gaming Gamification & E-Sports, Best Brand Experience in Mobile Rich Media |
Smarties APAC |
Silver, Finalist |
Love My City |
DiDi |
Beijing Xiaoju Technology |
PHD |
China |
Cross Media |
Smarties APAC |
Gold |
Roast |
DiDi |
Beijing Xiaoju Technology |
PHD |
China |
Cross Media |
Smarties APAC |
Gold |
Stay Fresh Behind the Mask |
Center Fresh |
Perfetti Van Melle |
PHD |
India |
Best Use of Mobile To Drive Sales, Home Production |
Smarties APAC |
Bronze (2) |
The Reconnecting Track |
IM3 Ooredoo |
Ooredoo |
PHD |
Indonesia |
Home Production |
Smarties APAC |
Silver |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year |
McDonald's |
McDonald's |
OMD |
Indonesia |
Location Based Services or Targeting, Programmatic and Machine Learning |
Smarties APAC |
Gold, Silver |
4 Seasons DOOH and Mobile Banners |
Lay's |
PepsiCo |
OMD |
Turkey |
Location Based Services or Targeting |
Smarties EMEA |
Silver |
A-Class Sedan / Mercedes-Benz |
Mercedes-Benz |
Daimler |
OMD |
Turkey |
Mobile Video |
Smarties EMEA |
Finalist |
Dacia Duster Spain |
Dacia |
Renault |
OMD |
Spain |
Brand Awareness |
Smarties EMEA |
Finalist |
Mustache |
Cheetos |
PepsiCo |
OMD |
Turkey |
Brand Awareness, Mobile Social, Mobile Video |
Smarties EMEA |
Gold, Silver (2) |
Rewards RCS Campaign |
McDonald's |
McDonald's |
OMD |
South Africa |
Innovation, mCommerce |
Smarties EMEA |
Finalist |
Rock Scissors Paw |
Cheetos |
PepsiCo |
OMD |
Turkey |
Product / Services Launch |
Smarties EMEA |
Finalist |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Medina Turgul DDB |
Turkey |
Gender Equality in Advertising, Product / Services Launch |
Smarties EMEA |
Silver, Finalist |
10 Year Challenge |
McDonald's |
McDonald's |
22Feet Tribal Worldwide |
India |
Product / Services Launch |
Smarties India |
Gold |
Disinfect to Protect |
Lizol |
Reckitt Benckiser |
PHD |
India |
Home Production |
Smarties India |
Finalist |
Masterclass 4.0 |
Signature |
Diageo |
DDB Mudra Group |
India |
Cross Media |
Smarties India |
Bronze |
New Year Greetings & Resolution Campaign |
Max Life Insurance |
Max Financial Services |
Magnon eg+ |
India |
Best Brand Experience in Mobile Rich Media |
Smarties India |
Silver |
No1YaariJam |
McDowell’s No1 Soda |
Diageo |
DDB Mudra Group |
India |
Cross Media |
Smarties India |
Bronze |
Rakhi Campaign |
Alpenlibe |
Perfetti Van Melle |
PHD |
India |
Home Production |
Smarties India |
Bronze |
Stay Fresh Behind the Mask |
Center Fresh |
Perfetti Van Melle |
PHD |
India |
Purposeful Marketing, Best Use of Mobile To Drive Sales |
Smarties India |
Silver, Finalist |
#SentuhanIbu World of Imagination |
Nivea |
Beiersdorf |
OMD |
Indonesia |
Mobile Gaming Gamification & E-Sports, Most Engaging Mobile Creative |
Smarties Indonesia |
Gold, Silver |
The Reconnecting Track |
IM3 Ooredoo |
Ooredoo |
PHD |
Indonesia |
Home Production |
Smarties Indonesia |
Gold |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year |
McDonald's |
McDonald's |
OMD |
Indonesia |
Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning |
Smarties Indonesia |
Gold, Silver (2), Bronze, Finalist |
Patrol |
Nissan |
Renault |
OMD |
MENA |
Brand Awareness, Product / Services Launch, Mobile Video, Innovation |
Smarties MENA |
Finalist (4) |
More For Your Riverdale Thing 2.0 |
AT&T |
AT&T |
Hearts & Science |
USA |
Brand Awareness |
Smarties North America |
Finalist |
Geo Targeted Campaign at the Festival of Motoring |
Volkswagen |
Volkswagen Group |
PHD |
South Africa |
Technology : Location Based Targeting |
Smarties South Africa |
Bronze |
Stay Home Stay Healthy |
Flora Buttery |
Remgro |
PHD |
South Africa |
Business Unusual 2020 : Brand Purpose |
Smarties South Africa |
Silver |
4 Seasons DOOH and Mobile Banners |
Lay's |
PepsiCo |
OMD |
Turkey |
Location Based Services or Targeting |
Smarties Turkey |
Silver |
Most Popular IG Live Integration |
PepsiCo |
PepsiCo |
OMD |
Turkey |
Mobile Social, Customer Experience, Mobile Native |
Smarties Turkey |
Bronze (2), Finalist |
Mustache |
Cheetos |
PepsiCo |
OMD |
Turkey |
Innovation, Brand Awareness, Mobile Social, Mobile Video |
Smarties Turkey |
Silver (3), Bronze |
OMD Turkey / A-Class Sedan / Mercedes-Benz |
Mercedes-Benz |
Daimler |
OMD |
Turkey |
Mobile Video |
Smarties Turkey |
Bronze |
Rock Scissors Paw |
Cheetos |
PepsiCo |
OMD |
Turkey |
Product / Services Launch |
Smarties Turkey |
Bronze |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Medina Turgul DDB |
Turkey |
Gender Equality in Advertising |
Smarties Turkey |
Finalist |
#SentuhanIbu World of Imagination |
Nivea |
Beiersdorf |
OMD |
Indonesia |
Brand Awareness |
Smarties X |
Bronze |
4 Seasons DOOH and Mobile Banners |
Lay's |
PepsiCo |
OMD |
Turkey |
Digital Out-of-Home (DOOH), Location Based Services or Targeting |
Smarties X |
Gold, Bronze |
Bank the Way You Live by UnionBank |
UnionBank |
UnionBank |
OMD |
Philippines |
Brand Awareness |
Smarties X |
Finalist |
Doritos x Illegal Civ |
Doritos |
PepsiCo |
The Content Collective |
USA |
Brand Awareness |
Smarties X |
Bronze |
Stay Fresh Behind the Mask |
Center Fresh |
Perfetti Van Melle |
PHD |
India |
Social Distancing, Pivot Marketing |
Smarties X |
Silver (2) |
The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year |
McDonald's |
McDonald's |
OMD |
Indonesia |
Data/Insights |
Smarties X |
Bronze |
Unicornetto // My Fairy Tale |
Cornetto |
Unilever |
Medina Turgul DDB |
Turkey |
Product / Services Launch |
Smarties X |
Finalist |