MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Creative Agencies South Africa 2025

Ogilvy

Overall rank

#2

Points

200.3

Awards won

22

Finalists

2

Region
South Africa
Best in Show 1
Gold 15
Silver 4
Bronze 2
Finalist 2

Campaigns and Awards 2025

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Jameson Spread The Cheers Jameson Pernod Ricard Ogilvy Social.Lab South Africa Brand Experience Smarties Sub-Saharan Africa Gold
KFC A.I.nything for the Taste KFC Yum! Brands Ogilvy South Africa Omnichannel Marketing | Short or Long Form Video | Innovative Use of AI in Advertising | AI-Driven Creative Excellence Smarties Sub-Saharan Africa Gold (4)
KFC Block Booked KFC Yum! Brands Ogilvy South Africa 0 | Instant Impact / Promotion | Customer Journey Marketing - Lead Generation / CRM | Real Time Marketing | Data Insights / Contextual Marketing Smarties Sub-Saharan Africa Best in Show, Gold (4)
KFC Bottomless Bucket South Africa KFC Yum! Brands Ogilvy South Africa Instant Impact / Promotion Smarties Sub-Saharan Africa Bronze
KFC Sauce Code KFC Yum! Brands Ogilvy South Africa Cross Digital Media Marketing Smarties Sub-Saharan Africa Gold
Pep Dry and Detect Towels Pep Pepkor Ogilvy South Africa Social Media Marketing | Brand Purpose / Activism | Social Impact Marketing Smarties Sub-Saharan Africa Gold (2), Bronze
Ultimate Taste Test #MakeItKFC KFC Yum! Brands Ogilvy South Africa Brand Experience Smarties Sub-Saharan Africa Gold
When You See It Bright Sky Vodafone Ogilvy South Africa Brand Purpose / Activism Smarties Sub-Saharan Africa Silver
Your Ma Se KFC KFC Yum! Brands Ogilvy South Africa Small Budget, Big Impact Smarties Sub-Saharan Africa Gold
Pep Dry and Detect Towels Pep Pepkor Ogilvy South Africa Social Impact Marketing | Brand Purpose / Activism | Social Media Marketing Smarties South Africa Gold, Silver (2)
When you see it Bright Sky Vodafone Ogilvy South Africa Brand Purpose / Activism | Short or Long Form Video | Social Impact Marketing Smarties South Africa Silver, Finalist (2)