MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - Global 2024

Ogilvy


Overall Rank: 5
Points: 809.5
Awards Won: 49
Finalist(s) Achieved: 37

Best in Show(s) Won: 1
Gold(s) Won: 16
Silver(s) Won: 19
Bronze(s) Won: 13
Region: Global
Network: WPP

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream

VinFast

Vingroup

Ogilvy

Vietnam

Instant Impact / Promotion

Smarties APAC

Gold

MILO-Hijack Mum’s all day for Kid’s Endurance need

MILO

Nestle

Ogilvy

Vietnam

Cross Digital Media Marketing

Smarties X

Finalist

Music Break

KitKat

Nestle

Ogilvy

Brazil

Omnichannel Marketing | Social Media Marketing

Smarties X

Silver, Bronze

Não dê bombom hoje

KitKat

Nestle

Ogilvy

Brazil

Diversity? & ?Inclusion | Brand Purpose / Activism | Social Media Marketing

Smarties X

Bronze, Finalist (2)

The Language of Love

Ninho

Nestle

Ogilvy

Brazil

Diversity? & ?Inclusion

Smarties X

Finalist

VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream

VinFast

Vingroup

Ogilvy

Vietnam

Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming

Smarties X

Gold (2)

Bear Brand Health Trendjacking

Bear Brand

Nestle

Ogilvy

Indonesia

Real Time Marketing | Data Insights / Contextual Marketing

Smarties Indonesia

Silver (2)

POP MIE ISEKAI JOURNEY: LEAPING INTO A NEW REALM

Pop Mie

Salim Group

Ogilvy

Indonesia

Brand Experience

Smarties Indonesia

Bronze

S-26 GOLD Exceptional Child Now And In The Future

Wyeth Nutrition

Nestle

Ogilvy

Indonesia

Brand Experience | Instant Impact / Promotion

Smarties Indonesia

Finalist (2)

Have it very very very your way

Burger King

Restaurant Brands International

Ogilvy

Thailand

Small Budget, Big Impact

Smarties Thailand

Gold

MILO Determination Makes You

MILO

Nestle

Ogilvy

Thailand

Creator / Influencer / Celebrity Marketing

Smarties Thailand

Bronze

The Boxer

Colgate

Colgate-Palmolive Company

Soho Square

Thailand

Brand Purpose / Activism

Smarties Thailand

Finalist

Under My Skin

Thai Life Insurance

Thai Life Insurance

Ogilvy

Thailand

Diversity? & ?Inclusion

Smarties Thailand

Gold

BIA SAI GON: EPIC DRAGON BRINGS EPIC PROSPERITY

Bia Saigon

ThaiBev

T&A Ogilvy

Vietnam

Social Media Marketing

Smarties Vietnam

Silver

Ahhhraoke - Gamifying The Master Channel

Coca-Cola

The Coca-Cola Company

T&A Ogilvy

Vietnam

Customer (CX) / User Experience (UX) & Design | Instant Impact / Promotion | Gaming, Gamification & E-Sports

Smarties Vietnam

Silver, Finalist (2)

Tet: From Family Trial to Family Bonding

Coca-Cola

The Coca-Cola Company

T&A Ogilvy

Vietnam

Customer (CX) / User Experience (UX) & Design | Gaming, Gamification & E-Sports | Omnichannel Marketing

Smarties Vietnam

Bronze (2), Finalist

Kotex - No Compromise, Just Total Control

Kotex

Kimberly-Clark

Ogilvy

Vietnam

Product and / or Service Launch

Smarties Vietnam

Finalist

Local Dragon Rises Above Global Giants

Bia Saigon

ThaiBev

Ogilvy

Vietnam

Brand Experience

Smarties Vietnam

Finalist

MILO’s “With Grit Comes Glory” through sports

MILO

Nestle

Ogilvy

Vietnam

Cross Digital Media Marketing

Smarties Vietnam

Finalist

NAN OPTIPRO PLUS PROUD TO BE NUMBER 2

Nestlé NAN

Nestle

Ogilvy

Vietnam

Product and / or Service Launch

Smarties Vietnam

Gold

NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS

Nestle

Nestle

Ogilvy

Vietnam

AI-Powered Audience Engagement

Smarties Vietnam

Silver

VF3 - THE 1ST INFLUENCER-LED PRE-ORDER CAR LAUNCH

VinFast

Vingroup

Ogilvy

Vietnam

Creator / Influencer / Celebrity Marketing

Smarties Vietnam

Gold

VinFast Vietnam - VF 3 - The 1ST Car Pre-Order on Livestream

VinFast

Vingroup

Ogilvy

Vietnam

Integrated Ecommerce Innovation & Live Streaming

Smarties Vietnam

Gold

WINK Away the Rules: Redefining Hotel Stays

Wink Hotels

Indochina Capital

Ogilvy

Vietnam

Short or Long Form Video

Smarties Vietnam

Gold

En Büyük Arma?an

Teknosa

Sabanc? Holding

Ogilvy 4129

Turkey

WEB 3.0 Technologies Marketing | AI-Driven Creative Excellence | Cross Digital Media Marketing

Smarties Turkey

Gold, Silver, Finalist

Coca-Cola Food Festival

Coca-Cola

The Coca-Cola Company

Moris Pub Ogilvy

Mauritius

Brand Experience

Smarties Sub-Saharan Africa

Gold

#PEPFinds

PEP

Pepkor

Ogilvy

South Africa

Small Budget, Big Impact | Small Budget, Big Impact | Social Media Marketing | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Creator / Influencer / Celebrity Marketing

Smarties Sub-Saharan Africa

Gold, Silver (2), Finalist (3)

Succession

HSBC

HSBC

DAVID

Argentina

Brand Purpose / Activism | Social Impact Marketing

Smarties Hispanic Latam

Bronze, Finalist

O Mistério de Comfort Segredos

Comfort

Unilever

Ogilvy

Brazil

Product / Service Launch

Smarties Brazil

Finalist

AS PROMOÇÕES COM MENOS CARA DE PROMOÇÃO DO BRASIL

Nestle

Nestle

Ogilvy

Brazil

Customer Journey Marketing - Lead Generation/ CRM | Instant Impact | Customer Journey Marketing - Lead Generation/ CRM

Smarties Brazil

Bronze, Finalist (2)

Alexa - Modo OFF!

OFF!

SC Johnson & Son

Ogilvy

Brazil

Enabling Technologies | Product / Service Launch

Smarties Brazil

Finalist (2)

MorumBIS: o menor trocadilho da história

BIS

Mondelez International

DAVID

Brazil

Brand Experience | Brand Experience

Smarties Brazil

Bronze, Finalist

Hotel Bubbaloo

Bubbaloo

Mondelez International

DAVID

Brazil

Brand Experience | Social Media Marketing

Smarties Brazil

Finalist (2)

Bubba Lab

Bubbaloo

Mondelez International

DAVID

Brazil

Social Media Marketing

Smarties Brazil

Finalist

A falta que 1/3 faz

Dove

Unilever

DAVID

Brazil

Omnichannel Marketing

Smarties Brazil

Finalist

Não dê bombom hoje

KitKat

Nestle

Ogilvy

Brazil

Diversity & Inclusion

Smarties Brazil

Finalist

O trio elétrico mais delicioso do Brasil

Nestle

Nestle

Ogilvy

Brazil

Product / Service Launch

Smarties Brazil

Finalist

Music Break

KitKat

Nestle

Ogilvy

Brazil

Social Media Marketing

Smarties Brazil

Finalist

La Vie uses AI in E2E journey to GET users fast

La Vie Water

Nestle

Ogilvy

Vietnam

Innovative Use of AI in Advertising

Smarties APAC

Bronze

La Vie’s Journey to Regeneration Partner

La Vie Water

Nestle

Ogilvy

Vietnam

Data Insights / Contextual Marketing | Data Insights / Contextual Marketing

Smarties APAC

Gold, Finalist

La Vie: AI-Powered Growth Beyond Brand Love

La Vie Water

Nestle

Ogilvy

Vietnam

AI-Powered Audience Engagement

Smarties APAC

Finalist

Coca-Cola Foodmarks

Coca-Cola

The Coca-Cola Company

T&A Ogilvy

Vietnam

Best In Show | Brand Experience | O2O / New Retail / Innovative & New Tech Sales Channels

Smarties X

Best in Show, Gold (2)

La Vie Light – EGO DOWN to GROW UP from critics

La Vie Water

Nestle

Ogilvy

Vietnam

Product and / or Service Launch

Smarties X

Silver

La Vie: Hydration to Nature Regeneration for Youth

La Vie Water

Nestle

Ogilvy

Vietnam

Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming

Smarties X

Silver

La Vie uses AI in E2E journey to GET users fast

La Vie Water

Nestle

Ogilvy

Vietnam

Innovative Use of AI in Advertising

Smarties X

Finalist

La Vie’s Journey to Regeneration Partner

La Vie Water

Nestle

Ogilvy

Vietnam

Data Insights / Contextual Marketing

Smarties X

Finalist

Dove's Self-Love Drive: Celebrity & Influencers

Dove

Unilever

Ogilvy

Indonesia

Creator / Influencer / Celebrity Marketing

Smarties Indonesia

Silver

Turning "Glass Generation" to #GritGenerati?on

Milo

Nestle

Ogilvy

Vietnam

Social Media Marketing | Brand Purpose / Activism | Social Impact Marketing

Smarties Vietnam

Silver (2), Bronze

Coca-Cola 4 Million Fomotion

Coca-Cola

The Coca-Cola Company

T&A Ogilvy

Vietnam

Data Insights / Contextual Marketing

Smarties Vietnam

Silver

Coca-Cola Foodmarks

Coca-Cola

The Coca-Cola Company

T&A Ogilvy

Vietnam

Personalization | Brand Experience | Omnichannel Marketing | Cross Digital Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Short or Long Form Video

Smarties Vietnam

Gold, Silver (3), Bronze, Finalist (2)

La Vie: AI-Powered Growth Beyond Brand Love

La Vie Water

Nestle

Ogilvy

Vietnam

AI-Powered Audience Engagement

Smarties Vietnam

Bronze

Nutriboost: New Flavors for the GenZ Curious

Nutriboost

The Coca-Cola Company

T&A Ogilvy

Vietnam

Creator / Influencer / Celebrity Marketing

Smarties Vietnam

Silver