Top Agency Networks - Global 2024
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OMD Worldwide
| Overall Rank: | 12 |
| Points: | 624.5 |
| Awards Won: | 43 |
| Finalist(s) Achieved: | 30 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 12 |
| Silver(s) Won: | 12 |
| Bronze(s) Won: | 19 |
| Region: | Global |
| Network: | Omnicom Group |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
McDonald’s unlock RMN power with GrabAds |
McDonald's |
McDonald's |
OMD |
Indonesia |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Finalist |
Free Calls to Santa powered by GenerativeAI |
Telstra |
Telstra |
OMD |
Australia |
AI-Powered Audience Engagement |Innovative Use of AI in Advertising |
Smarties APAC |
Gold (2) |
Free Calls to Santa powered by GenerativeAI |
Telstra |
Telstra |
OMD |
Australia |
Innovative Use of AI in Advertising |
Smarties X |
Gold |
Deals Saved in Time |
McDonald's |
McDonald's |
OMD |
UK |
Cross Digital Media Marketing |
Smarties Europe |
Gold |
Doritos Silent |
Doritos |
PepsiCo |
OMD |
UK |
WEB 3.0 Technologies Marketing | AI-Driven Creative Excellence |
Smarties Europe |
Gold (2) |
Doritos'lu Tarifler |
Doritos |
PepsiCo |
OMD |
Turkey |
Brand Experience |
Smarties Europe |
Finalist |
Every Movie is Crispy with Lay’s |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties Europe |
Finalist |
Pepsi x K?zlarSoruyor |
Pepsi |
PepsiCo |
OMD |
Turkey |
Innovative Use of AI in Advertising | Personalization | AI-Powered Audience Engagement |
Smarties Europe |
Bronze, Finalist (2) |
Ronald McDonald House in Roblox |
McDonald's |
McDonald's |
OMD |
UK |
Brand Purpose / Activism | Social Impact Marketing |
Smarties Europe |
Silver (2) |
Ruffles Replay |
Ruffles |
PepsiCo |
OMD |
Turkey |
Diversity? & ?Inclusion |
Smarties Europe |
Bronze |
The Great Transformation of Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing | Brand Experience | Creator / Influencer / Celebrity Marketing |
Smarties Europe |
Silver, Finalist (2) |
TurboKaddy |
Kaufland |
Schwarz Gruppe |
OMD |
UK |
Instant Impact / Promotion | Gaming, Gamification & E-Sports |
Smarties Europe |
Gold, Silver |
Competitors Hate This Trick: Hacking Yourself |
REWE |
REWE Group |
OMD |
Germany |
Connected TV |
Smarties DACH |
Silver |
Hacking The Outrage: How To Sell Cars Online fast |
Dacia |
Renault |
OMD |
Germany |
Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties DACH |
Finalist (2) |
More German Goes Not |
Ring |
Amazon |
OMD |
Germany |
Cross Digital Media Marketing |
Smarties DACH |
Silver |
Realtime DCO - McDonald's Hamburger CHF1 at EURO24 |
McDonald's |
McDonald's |
OMD |
Switzerland |
Instant Impact / Promotion | Data Insights / Contextual Marketing | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties DACH |
Bronze, Finalist (2) |
#UpgradeCerahMu with NIVEA Super 10 Vitamin Body |
Nivea |
Beiersdorf |
OMD |
Indonesia |
Social Media Marketing |
Smarties Indonesia |
Bronze |
Break the Taboo: Every Scar Has A Story |
Hansaplast |
Beiersdorf |
OMD |
Indonesia |
Personalization |
Smarties Indonesia |
Silver |
Keluarga Hansaplast Makes Wound Care Fun |
Hansaplast |
Beiersdorf |
OMD |
Indonesia |
Brand Purpose / Activism | Brand Experience |
Smarties Indonesia |
Finalist (2) |
McDonald’s unlock RMN power with GrabAds |
McDonald's |
McDonald's |
OMD |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Finalist |
Telkomsel Lite, Dibawa Rileks Aja |
Telkomsel |
Government of Indonesia |
OMD |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
MCDONALD'S WINS WITH CHRISTMAS CHICKEN MCDO |
McDonald's |
McDonald's |
OMD |
Philippines |
Product and / or Service Launch |
Smarties Philippines |
Gold |
Dacia Spring 4KM 1 TL |
Dacia |
Renault |
OMD |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Gold |
Doritos'la Güzel Oluyor |
Doritos |
PepsiCo |
OMD |
Turkey |
Social Media Marketing | WEB 3.0 Technologies Marketing | Customer (CX) / User Experience (UX) & Design |
Smarties Turkey |
Gold (2), Finalist |
Doritos'lu Tarifler |
Doritos |
PepsiCo |
OMD |
Turkey |
Cross Digital Media Marketing | Brand Experience |
Smarties Turkey |
Silver, Bronze |
Every Movie is Crispy with Lay’s |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing | Brand Experience |
Smarties Turkey |
Silver, Bronze |
Kazand?Rio In-house CDP Project |
Kazand?Rio |
PepsiCo |
OMD |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing |
Smarties Turkey |
Finalist (2) |
Mercedes Dolby // Digital Turbine & Spotify |
Mercedes-Benz |
Mercedes-Benz Group |
OMD |
Turkey |
Customer (CX) / User Experience (UX) & Design |
Smarties Turkey |
Finalist |
Renault CLIO - Power of Voice |
Renault |
Renault |
OMD |
Turkey |
WEB 3.0 Technologies Marketing |
Smarties Turkey |
Finalist |
Ruffles Hunger |
Ruffles |
PepsiCo |
OMD |
Turkey |
Gaming, Gamification & E-Sports |
Smarties Turkey |
Finalist |
Ruffles Replay |
Ruffles |
PepsiCo |
OMD |
Turkey |
Diversity? & ?Inclusion |
Smarties Turkey |
Bronze |
Varsa Ruffles Maça Var?z |
Ruffles |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Bronze |
Zain KSA - 5G |
Zain |
Zain |
OMD |
Saudi Arabia |
Performance Marketing | Integrated Ecommerce Innovation |
Smarties KSA |
Silver, Bronze |
Drive It Big With CTV |
Nissan |
Nissan |
OMD |
United Arab Emirates |
Cross Digital Media Marketing |
Smarties MENA |
Bronze |
World Minifootball - RAKTDA |
Ras al Khaimah Tourism Development Authority |
Government of United Arab Emirates |
OMD |
United Arab Emirates |
Omnichannel Marketing |
Smarties MENA |
Finalist |
Ruffles Replay |
Ruffles |
PepsiCo |
OMD |
Turkey |
Brand Purpose / Activism | Diversity? & ?Inclusion |
Smarties MEA |
Bronze (2) |
Doritos'lu Tarifler |
Doritos |
PepsiCo |
OMD |
Turkey |
Brand Experience | Omnichannel Marketing |
Smarties MEA |
Bronze, Finalist |
Every Movie is Crispy with Lay’s |
Lay's |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing | Brand Experience |
Smarties MEA |
Bronze, Finalist |
Pepsi x K?zlarSoruyor |
Pepsi |
PepsiCo |
OMD |
Turkey |
Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising |
Smarties MEA |
Bronze (3) |
Doritos'la Güzel Oluyor |
Doritos |
PepsiCo |
OMD |
Turkey |
Social Media Marketing | Creator / Influencer / Celebrity Marketing |
Smarties MEA |
Bronze, Finalist |
Kazand?Rio In-house CDP Project |
Kazand?Rio |
PepsiCo |
OMD |
Turkey |
Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing |
Smarties MEA |
Gold, Silver |
Ruffles Hunger |
Ruffles |
PepsiCo |
OMD |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties MEA |
Finalist |
Varsa Ruffles Maça Var?z |
Ruffles |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties MEA |
Finalist |
The Great Transformation of Pepsi |
Pepsi |
PepsiCo |
OMD |
Turkey |
Omnichannel Marketing |
Smarties MEA |
Finalist |
Çerezza Dev'le Bitmek Bilmeyen Lezzet |
Cerezza |
PepsiCo |
OMD |
Turkey |
Product and / or Service Launch |
Smarties MEA |
Finalist |
Get-M-All – The MyMcDonald’s Loyalty Game |
McDonald's |
McDonald's |
OMD |
Germany |
Customer Journey Marketing - Lead Generation / CRM |
Smarties DACH |
Silver |
Lay's x KFC... Worth The Wait |
Lay's |
PepsiCo |
OMD |
United Arab Emirates |
Product and / or Service Launch | Omnichannel Marketing |
Smarties MEA |
Bronze, Finalist |