Top Media Agencies Global 2022
OMD
Overall rank
#5
Points
414.5
Awards won
27
Finalists
19
Best in Show
0
Gold
10
Silver
9
Bronze
8
Finalist
19
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| The Gift of Time | McDonald's | McDonald's | OMD | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | OMD | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | OMD | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
| #ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | OMD | Thailand | Real Time Marketing | Smarties APAC | Silver |
| Ruffles Movies | Ruffles | PepsiCo | OMD | Turkey | Creator / Influencer Marketing | Smarties EMEA | Finalist |
| Equity 1 | KazandıRio | PepsiCo | OMD | Turkey | Data Insights | Smarties EMEA | Finalist |
| Doritos Gaming | Doritos | PepsiCo | OMD | Turkey | Cross Platform - Digital Only | Smarties EMEA | Gold |
| #TiktokMadeMeBuyIt | L'Oréal | L'Oréal | OMD | Turkey | Social Media Marketing, Social / Influencer Commerce, Integrated Ecommerce Innovation, Creator / Influencer Marketing | Smarties Turkey | Gold (3), Silver |
| 8D Spotify | Doritos | PepsiCo | OMD | Turkey | Audio / Voice / Sonic Branding | Smarties Turkey | Bronze |
| Doritos Gaming | Doritos | PepsiCo | OMD | Turkey | Cross Platform - Digital Only, Brand Experience, Data Insights | Smarties Turkey | Silver, Finalist (2) |
| Doritos Livad | Doritos | PepsiCo | OMD | Turkey | Gaming, Gamification & E-Sports, Instant Impact | Smarties Turkey | Silver, Finalist |
| Equity 1 | KazandıRio | PepsiCo | OMD | Turkey | Personalization, Data Insights | Smarties Turkey | Silver, Bronze |
| Pioneering Data integration into walled gardens | Mercedes-Benz | Daimler | OMD | India | Data Insights | Smarties India | Finalist |
| The Game that Vibes with you! | Tata Motors | Tata Group | OMD | India | Social Media Marketing | Smarties India | Finalist |
| Rural India - Just A Call Away | Renault | Renault | OMD | India | Lead Generation | Smarties India | Bronze |
| The Power of Personalization Through DCO | Nissan | Renault | OMD | India | Personalization | Smarties India | Finalist |
| Hacking Google Business Messages for Nissan Magnite | Nissan | Renault | OMD | India | Experimental / Innovation Technology | Smarties India | Finalist |
| Go Big or Go Home - Nissan Magnite Launch | Nissan | Renault | OMD | India | Cross Platform - Digital Only | Smarties India | Silver |
| Never Miss Out | Nivea | Beiersdorf | OMD | India | Cross Platform - Digital Only | Smarties India | Finalist |
| Different strokes for different folks | Philips | Philips | OMD | India | Cross Platform - All Media, Cross Platform - Digital Only | Smarties India | Bronze, Finalist |
| Focusing on Small Data to Drive Big Results | by.U | Telkom Indonesia | OMD | Indonesia | Programmatic | Smarties Indonesia | Bronze |
| Giving Wings to Indonesia's Dreams | Bank Jago | Bank Jago | OMD | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| Indonesia is Lovin’ It! | McDonald's | McDonald's | OMD | Indonesia | Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Silver, Finalist (4) |
| Harnessing Power of First & Third Party Data to Drive Sales | McDonald's | McDonald's | OMD | Indonesia | Programmatic | Smarties Indonesia | Gold |
| Philips unlock new commerce opportunities to drive success in 618 shopping festival | Philips | Philips | OMD | China | Lead Generation/ Direct Response / Conversion / Promotion | Smarties China | Silver |
| Formula 1 Racing to victory with Silverpush's AI-powered Hyper-Contextual Targeting! | The Saudi Arabian Grand Prix 2022 | Liberty Media Corporation | OMD | United Arab Emirates | Experimental / Innovation Technology | Smarties MENA | Finalist |
| Changing The Game | Yaqoot | Yaqoot | OMD | United Arab Emirates | Instant Impact, Lead Generation, Product / Service Launch, Programmatic | Smarties MENA | Gold, Silver, Finalist (2) |
| #ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | OMD | Thailand | Real Time Marketing | Smarties X | Gold |
| A Dream Delivered: The Lost Letters of Hawkins Wilson | Ancestry | Blackstone | OMD | USA | Diversity & Inclusion | Smarties X | Gold |