Top Media Agencies Global 2021
OMD
Overall rank
#4
Points
280.7
Awards won
20
Finalists
25
Best in Show
0
Gold
3
Silver
5
Bronze
12
Finalist
25
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Advertising Conversations | State Farm | State Farm | OMD | USA | Brand Experience, Contextual / Native Advertising, Machine Learning and AI, Innovation | Smarties North America | Bronze (3), Finalist |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | OMD | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
| Hershey’s Campaign | McDonald's | McDonald's | OMD | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
| GrabAds x McDonald's Indonesia | McDonald's | McDonald's | OMD | Indonesia | Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Silver, Finalist (2) |
| Risk 5.0 | Doritos | PepsiCo | OMD | Turkey | Video Advertising | Smarties EMEA | Finalist |
| Boldy You ##DareToGoForIt | Doritos | PepsiCo | OMD | Turkey | User Generated / Influencer Marketing, Customer Experience | Smarties EMEA | Finalist (2) |
| UCL | Pepsi | PepsiCo | OMD | Turkey | Social Media Marketing, Data/Insights, User Generated / Influencer Marketing | Smarties EMEA | Finalist (3) |
| Messi Messages | Ruffles | PepsiCo | OMD | Turkey | Technology Innovation, Innovation | Smarties EMEA | Silver, Finalist |
| Nussa Rara for Indonesia Healthy-Soleh-Smart Kids | Ovaltine | Twinings | OMD | Indonesia | Video Advertising | Smarties Indonesia | Finalist |
| Mini Cuts Spicy Chicken Dance to Beat the Challenges | McDonald's | McDonald's | OMD | Indonesia | Product / Service Launch | Smarties Indonesia | Gold |
| AI Driven Campaign Provides Strong Launchpad for Jago | Jago | Bank Jago | OMD | Indonesia | Mobile App (includes mCommerce Solutions), Lead Generation | Smarties Indonesia | Gold, Finalist |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | OMD | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
| GrabAds x McDonald's Indonesia | McDonald's | McDonald's | OMD | Indonesia | Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions) | Smarties Indonesia | Silver, Bronze, Finalist |
| From eyeballs to footfalls, a mobile journey! | Levi's | Levi Strauss & Co. | OMD | Indonesia | Innovation, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) |
| Messi Messages | Ruffles | PepsiCo | OMD | Turkey | Innovation, Technology Innovation | Smarties Turkey | Silver, Bronze |
| Risk 5.0 | Doritos | PepsiCo | OMD | Turkey | Product / Services Launch, Video Advertising, User Generated / Influencer Marketing | Smarties Turkey | Bronze, Finalist (2) |
| UCL | Pepsi | PepsiCo | OMD | Turkey | Social Media Marketing | Smarties Turkey | Bronze |
| Boldy You ##DareToGoForIt | Doritos | PepsiCo | OMD | Turkey | Brand Experience, Customer Experience, User Generated / Influencer Marketing, Social Media Marketing | Smarties Turkey | Bronze (3), Finalist |
| KazandıRio Application | Pepsi | PepsiCo | OMD | Turkey | Mobile App, Innovation | Smarties Turkey | Gold, Finalist |
| Monster Mobile Video Execution with AdColony | Cheetos | PepsiCo | OMD | Turkey | Gaming / Gamification & E-Sports, Video Advertising, Innovation, Customer Experience | Smarties Turkey | Bronze (2), Finalist (2) |
| InMobi Drives New Customers to Yaqoot with Mobile-First Campaign | yaqoot | Zain Telecom | OMD | Saudi Arabia | Consumer Promotions, mCommerce | Smarties MENA | Finalist (2) |