MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media agencies - Global 2020

OMD


Overall Rank: 2
Points: 405.9
Awards Won: 28
Finalist(s) Achieved: 17

Best in Show(s) Won: 0
Gold(s) Won: 5
Silver(s) Won: 13
Bronze(s) Won: 10
Region: Global

Campaigns and Awards 2020

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

#SentuhanIbu World of Imagination

Nivea

Beiersdorf

OMD

Indonesia

Lead Generation / Direct Response / Conversions, Mobile Gaming Gamification & E-Sports

Smarties APAC

Finalist (2)

Bank the Way You Live by UnionBank

UnionBank

UnionBank

OMD

Philippines

Seamless Consumer Experience, Product / Services Launch, Innovation, Best Brand Experience in Mobile Rich Media

Smarties APAC

Silver, Finalist (3)

Free fire

DTAC

DTAC

OMD

Thailand

Mobile Gaming Gamification & E-Sports, Best Brand Experience in Mobile Rich Media

Smarties APAC

Silver, Finalist

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

OMD

Indonesia

Location Based Services or Targeting, Programmatic and Machine Learning

Smarties APAC

Gold, Silver

4 Seasons DOOH and Mobile Banners

Lay's

PepsiCo

OMD

Turkey

Location Based Services or Targeting

Smarties EMEA

Silver

A-Class Sedan / Mercedes-Benz

Mercedes-Benz

Daimler

OMD

Turkey

Mobile Video

Smarties EMEA

Finalist

Dacia Duster Spain

Dacia

Renault

OMD

Spain

Brand Awareness

Smarties EMEA

Finalist

Mustache

Cheetos

PepsiCo

OMD

Turkey

Brand Awareness, Mobile Social, Mobile Video

Smarties EMEA

Gold, Silver (2)

Rewards RCS Campaign

McDonald's

McDonald's

OMD

South Africa

Innovation, mCommerce

Smarties EMEA

Finalist

Rock Scissors Paw

Cheetos

PepsiCo

OMD

Turkey

Product / Services Launch

Smarties EMEA

Finalist

#SentuhanIbu World of Imagination

Nivea

Beiersdorf

OMD

Indonesia

Mobile Gaming Gamification & E-Sports, Most Engaging Mobile Creative

Smarties Indonesia

Gold, Silver

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

OMD

Indonesia

Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning

Smarties Indonesia

Gold, Silver (2), Bronze, Finalist

Patrol

Nissan

Renault

OMD

MENA

Brand Awareness, Product / Services Launch, Mobile Video, Innovation

Smarties MENA

Finalist (4)

4 Seasons DOOH and Mobile Banners

Lay's

PepsiCo

OMD

Turkey

Location Based Services or Targeting

Smarties Turkey

Silver

Most Popular IG Live Integration

PepsiCo

PepsiCo

OMD

Turkey

Mobile Social, Customer Experience, Mobile Native

Smarties Turkey

Bronze (2), Finalist

Mustache

Cheetos

PepsiCo

OMD

Turkey

Innovation, Brand Awareness, Mobile Social, Mobile Video

Smarties Turkey

Silver (3), Bronze

OMD Turkey / A-Class Sedan / Mercedes-Benz

Mercedes-Benz

Daimler

OMD

Turkey

Mobile Video

Smarties Turkey

Bronze

Rock Scissors Paw

Cheetos

PepsiCo

OMD

Turkey

Product / Services Launch

Smarties Turkey

Bronze

#SentuhanIbu World of Imagination

Nivea

Beiersdorf

OMD

Indonesia

Brand Awareness

Smarties X

Bronze

4 Seasons DOOH and Mobile Banners

Lay's

PepsiCo

OMD

Turkey

Digital Out-of-Home (DOOH), Location Based Services or Targeting

Smarties X

Gold, Bronze

Bank the Way You Live by UnionBank

UnionBank

UnionBank

OMD

Philippines

Brand Awareness

Smarties X

Finalist

Doritos x Illegal Civ

Doritos

PepsiCo

The Content Collective

USA

Brand Awareness

Smarties X

Bronze

The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year

McDonald's

McDonald's

OMD

Indonesia

Data/Insights

Smarties X

Bronze