Top Brands Global 2025
Nestle
Overall rank
#87
Points
69.2
Awards won
2
Finalists
15
Best in Show
0
Gold
2
Silver
0
Bronze
0
Finalist
15
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 'SHARING LUCK - RECEIVING GROWTH' Powered by AI | Nestle | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| 'SHARING LUCK - RECEIVING GROWTH' Powered by AI | Nestle | Nestle | Adtima | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Turning Moms' Sound of Love into Market Leadership | Nestle | Nestle | OpenMind | Vietnam | Integrated E-commerce Innovation & Live Streaming | Smarties APAC | Finalist |
| How Ask Nestle’s Integrated Search Strategy Wins | Nestle | Nestle | Zenith | India | Innovative Use of AI in Advertising | Smarties India | Finalist |
| 'SHARING LUCK - RECEIVING GROWTH' Powered by AI | Nestle | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Gold |
| 'SHARING LUCK - RECEIVING GROWTH' Powered by AI | Nestle | Nestle | Adtima | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Gold |
| Doce Jornada by Receitas Nestlé | Nestle | Nestle | Publicis | Brazil | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Smarties Brazil | Finalist |
| Last Click do Mundo Físico | Nestle | Nestle | WMS | Brazil | Marketing Omnicanal (Omnichannel Marketing) | O2O / Retail Media / Canais de venda inovadores e tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties Brazil | Finalist (2) |
| Last Click do Mundo Físico | Nestle | Nestle | LOGAN | Brazil | Marketing Omnicanal (Omnichannel Marketing) | O2O / Retail Media / Canais de venda inovadores e tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties Brazil | Finalist (2) |
| Minha Receita faz o Natal ser inesquecível | Nestle | Nestle | Publicis | Brazil | Marketing de jornada do consumidor – geração de leads/CRM (Customer Journey Marketing – Lead Generation/CRM) | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Data insights / Marketing contextualizado (Data Insights / Con | Smarties Brazil | Finalist (3) |
| Promoção Nestlé Faz BBBem | Nestle | Nestle | VML | Brazil | Impacto imediato/Promoção (Instant Impact/Promotion) | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist (2) |
| WHERE EACH ADS SPARKS NATURE REGENERATION | Nestlé Waters | Nestle | OpenMind | Vietnam | Omnichannel Marketing | Smarties X | Finalist |