Top Advertisers Global 2024
Nestle
Overall rank
#3
Points
966.1
Awards won
67
Finalists
69
Best in Show
0
Gold
12
Silver
29
Bronze
26
Finalist
69
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Generations Of Love by Nestle & Wyeth Nutrition | Wyeth Nutrition | Nestle | Imagic Esolutions | Malaysia | Integrated Ecommerce Innovation & Live Streaming | Social Media Marketing | Integrated Ecommerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing | Smarties APAC | Finalist (4) |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | OpenMind | Vietnam | Innovative Use of AI in Advertising | Smarties APAC | Bronze |
| La Vie’s Journey to Regeneration Partner | La Vie Water | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | Data Insights / Contextual Marketing | Smarties APAC | Gold, Finalist |
| Landing MILO's Endurance Story Thru AI Power | MILO | Nestle | OpenMind | Vietnam | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties APAC | Finalist (2) |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Maggi: So Much More To Give | Maggi | Nestle | Publicis | Vietnam | Omnichannel Marketing | Smarties APAC | Bronze |
| Nescafé: The Surreal Internship | Nescafe | Nestle | Publicis | Vietnam | Cross Digital Media Marketing | Social Media Marketing | Smarties APAC | Finalist (2) |
| Generations Of Love by Nestle & Wyeth Nutrition | Wyeth Nutrition | Nestle | Imagic Esolutions | Malaysia | Integrated Ecommerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist (2) |
| La Vie Light – EGO DOWN to GROW UP from critics | La Vie Water | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties X | Silver |
| La Vie: Hydration to Nature Regeneration for Youth | La Vie Water | Nestle | OpenMind | Vietnam | Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Silver |
| Landing MILO's Endurance Story Thru AI Power | MILO | Nestle | OpenMind | Vietnam | AI-Driven Creative Excellence | Innovative Use of AI in Advertising | Smarties X | Finalist (2) |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | OpenMind | Vietnam | Innovative Use of AI in Advertising | Smarties X | Finalist |
| La Vie’s Journey to Regeneration Partner | La Vie Water | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | Smarties X | Finalist |
| MILO-Hijack Mum’s all day for Kid’s Endurance need | MILO | Nestle | Ogilvy | Vietnam | Cross Digital Media Marketing | Smarties X | Finalist |
| Music Break | KitKat | Nestle | Ogilvy | Brazil | Omnichannel Marketing | Social Media Marketing | Smarties X | Silver, Bronze |
| Não dê bombom hoje | KitKat | Nestle | Ogilvy | Brazil | Diversity? & ?Inclusion | Brand Purpose / Activism | Social Media Marketing | Smarties X | Bronze, Finalist (2) |
| The Language of Love | Ninho | Nestle | Ogilvy | Brazil | Diversity? & ?Inclusion | Smarties X | Finalist |
| “Kit to Kat” - Valentine’s Day | KitKat | Nestle | Zenith | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist |
| KitKat - Snap In Half | KitKat | Nestle | Eleve Media | India | Instant Impact / Promotion | Smarties India | Bronze |
| When GenZs took a breaking love break! | KitKat | Nestle | Zenith | India | Social Media Marketing | Smarties India | Gold |
| When India had its #fingerscrossed! | KitKat | Nestle | Zenith | India | Cross Digital Media Marketing | Smarties India | Bronze |
| AI-Powered Jaga Kondisi: BEAR BRAND’s Health Focus | Bear Brand | Nestle | dentsu Indonesia | Indonesia | AI-Powered Audience Engagement | Smarties Indonesia | Bronze |
| Bear Brand Health Trendjacking | Bear Brand | Nestle | Ogilvy | Indonesia | Real Time Marketing | Data Insights / Contextual Marketing | Smarties Indonesia | Silver (2) |
| Boosting Sales with AR Packaging | LACTOGROW | Nestle | dentsu Indonesia | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Silver |
| MILO 50 Years "Once A MILO Kid Always A MILO Kid" | MILO | Nestle | VML | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
| S-26 GOLD Exceptional Child Now And In The Future | Wyeth Nutrition | Nestle | Ogilvy | Indonesia | Brand Experience | Instant Impact / Promotion | Smarties Indonesia | Finalist (2) |
| Wyeth’s Gamified and Rewarded Ads Boost Purchase | Wyeth Nutrition | Nestle | dentsu Indonesia | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Finalist |
| Bear Brand Purpose Campaign | Bear Brand | Nestle | Openmind | Philippines | Short or Long Form Video | Brand Purpose / Activism | Smarties Philippines | Silver, Bronze |
| Bonakid Pre-School 3+ Laban Para sa Paglaki | Bonakid | Nestle | Openmind | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Finalist |
| Maggi Trendspotting Campaign | Maggi | Nestle | OpenMind | Philippines | Innovative Use of AI in Advertising | AI-Powered Audience Engagement | Smarties Philippines | Silver, Finalist |
| May Tapang Para Bumangon (Strength to Rise) | Nescafe | Nestle | Mindshare | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Finalist |
| Nescafé Kape’t Bisig | Nescafe | Nestle | Mindshare | Philippines | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist (2) |
| NIDO 3+5+ - Love Is Not A Word, It's An Act | Nido | Nestle | OpenMind | Philippines | Social Media Marketing | Short or Long Form Video | Smarties Philippines | Bronze, Finalist |
| Parenteam Redefines Customer Engagement | Wyeth Nutrition | Nestle | OpenMind | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Finalist |
| Promil Revolutionizes Brain Development | Wyeth Nutrition | Nestle | Openmind | Philippines | Brand Experience | Smarties Philippines | Bronze |
| Wyeth Grows Awareness With Interactivity on Mobile | Wyeth Nutrition | Nestle | OpenMind | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Finalist |
| MILO Determination Makes You | MILO | Nestle | Ogilvy | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Bronze |
| NESCAFÉ CLC Espresso Roast: Best Taste Campaign | Nescafe | Nestle | Leo Burnett | Thailand | Creator / Influencer / Celebrity Marketing | Smarties Thailand | Gold |
| Turning "Glass Generation" to #GritGenerati?on | Milo | Nestle | AnyMind Group | Vietnam | Social Media Marketing | Brand Purpose / Activism | Social Impact Marketing | Smarties Vietnam | Silver (2), Bronze |
| La Vie Light – EGO DOWN to GROW UP from critics | La Vie Water | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties Vietnam | Silver |
| La Vie Light Launch: A METICULOUS JOURNEY | La Vie Water | Nestle | OpenMind | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Silver |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | OpenMind | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Gold |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Bronze |
| Landing MILO's Endurance Story Thru AI Power | Milo | Nestle | OpenMind | Vietnam | Innovative Use of AI in Advertising | Smarties Vietnam | Silver |
| MILO’s “With Grit Comes Glory” through sports | MILO | Nestle | Ogilvy | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Finalist |
| NAN OPTIPRO PLUS PROUD TO BE NUMBER 2 | Nestlé NAN | Nestle | Ogilvy | Vietnam | Product and / or Service Launch | Smarties Vietnam | Gold |
| Nescafé: The Surreal Internship | Nescafe | Nestle | Publicis | Vietnam | Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (2) |
| NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS | Nestle | Nestle | Ogilvy | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Silver |
| Transforming Traditional Stores Via Digitalization | Nestle | Nestle | Adtima | Vietnam | Customer Journey Marketing - Lead Generation / CRM | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Silver, Finalist |
| Kim Tutar Seni Kazan! | Nescafe | Nestle | Mindshare | Turkey | Cross Digital Media Marketing | Connected TV | Smarties Turkey | Finalist (2) |
| Konum At Gelelim | Nescafe | Nestle | Dentsu Creative | Turkey | Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing | Smarties Turkey | Gold (2) |
| Nespresso - 2024 Creator & Celebrity ??birli?i | Nespresso | Nestle | Wavemaker | Turkey | Creator / Influencer / Celebrity Marketing | Smarties Turkey | Finalist |
| AS PROMOÇÕES COM MENOS CARA DE PROMOÇÃO DO BRASIL | Nestle | Nestle | Ogilvy | Brazil | Customer Journey Marketing - Lead Generation/ CRM | Instant Impact | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Bronze, Finalist (2) |
| RisOAT: a receita revolucionária | Nestlé Aveia | Nestle | VML | Brazil | Omnichannel Marketing | Smarties Brazil | Finalist |
| Salve as Patinhas | Purina | Nestle | Publicis | Brazil | Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Customer Journey Marketing - Lead Generation/ CRM | Omnichannel Marketing | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Silver, Bronze, Finalist (3) |
| NHÁ BENTA COLLECTION | Kopenhagen | Nestle | GINGA | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
| Receitas Inesquecíveis By Receitas Nestlé | Receitas Nestlé | Nestle | Publicis | Brazil | Customer Journey Marketing - Lead Generation/ CRM | AI-Powered Audience Engagement | Customer Journey Marketing - Lead Generation/ CRM | Smarties Brazil | Gold, Finalist (2) |
| Não dê bombom hoje | KitKat | Nestle | Ogilvy | Brazil | Diversity & Inclusion | Smarties Brazil | Finalist |
| O trio elétrico mais delicioso do Brasil | Nestle | Nestle | Ogilvy | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
| Music Break | KitKat | Nestle | Ogilvy | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
| The Cookies & Cream Guy | Nescafe | Nestle | Zenith | United Arab Emirates | Social Media Marketing | Smarties MENA | Bronze |
| 10 Questions Before Your Coffee Gets Cold | Nescafe | Nestle | Zenith | United Arab Emirates | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MENA | Gold, Silver |
| Mixes Make Cooking Easy | Maggi | Nestle | Zenith | United Arab Emirates | Omnichannel Marketing | Smarties MENA | Silver |
| Kim Tutar Seni Kazan! | Nescafe | Nestle | Mindshare | Turkey | Omnichannel Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Short or Long Form Video | Smarties MEA | Silver (2), Finalist (2) |
| Nestle Coffee x G318-Must drive in this life Self-driving cultural tourism project | Nescafe | Nestle | dentsu China | China | Cultural Innovation/Innovation/Brand Crossover | Smarties China | Bronze |
| How Do You Eat a KitKat? | KitKat | Nestle | VML | South Africa | E-commerce marketing : Social / Influencer Commerce | Impact Media : Creator / Influencer Marketing | Smarties South Africa | Gold, Finalist |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | Ogilvy | Vietnam | Innovative Use of AI in Advertising | Smarties APAC | Bronze |
| La Vie’s Journey to Regeneration Partner | La Vie Water | Nestle | Ogilvy | Vietnam | Data Insights / Contextual Marketing | Data Insights / Contextual Marketing | Smarties APAC | Gold, Finalist |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | Ogilvy | Vietnam | AI-Powered Audience Engagement | Smarties APAC | Finalist |
| Nescafé: The Surreal Internship | Nescafe | Nestle | OpenMind | Vietnam | Cross Digital Media Marketing | Social Media Marketing | Smarties APAC | Finalist (2) |
| La Vie Light – EGO DOWN to GROW UP from critics | La Vie Water | Nestle | Ogilvy | Vietnam | Product and / or Service Launch | Smarties X | Silver |
| La Vie: Hydration to Nature Regeneration for Youth | La Vie Water | Nestle | Ogilvy | Vietnam | Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Silver |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | Ogilvy | Vietnam | Innovative Use of AI in Advertising | Smarties X | Finalist |
| La Vie’s Journey to Regeneration Partner | La Vie Water | Nestle | Ogilvy | Vietnam | Data Insights / Contextual Marketing | Smarties X | Finalist |
| KitKat - Snap In Half | KitKat | Nestle | Social Panga | India | Instant Impact / Promotion | Smarties India | Bronze |
| AI-Powered Jaga Kondisi: BEAR BRAND’s Health Focus | Bear Brand | Nestle | Digital Turbine | Indonesia | AI-Powered Audience Engagement | Smarties Indonesia | Bronze |
| Boosting Sales with AR Packaging | LACTOGROW | Nestle | YMT | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Silver |
| Wyeth’s Gamified and Rewarded Ads Boost Purchase | Wyeth Nutrition | Nestle | Digital Turbine | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Finalist |
| May Tapang Para Bumangon (Strength to Rise) | Nescafe | Nestle | OpenMind | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Finalist |
| Nescafé Kape’t Bisig | Nescafe | Nestle | OpenMind | Philippines | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist (2) |
| Wyeth Grows Awareness With Interactivity on Mobile | Wyeth Nutrition | Nestle | InMobi | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Finalist |
| Turning "Glass Generation" to #GritGenerati?on | Milo | Nestle | Ogilvy | Vietnam | Social Media Marketing | Brand Purpose / Activism | Social Impact Marketing | Smarties Vietnam | Silver (2), Bronze |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | Ogilvy | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Bronze |
| NAN OPTIPRO PLUS PROUD TO BE NUMBER 2 | Nestlé NAN | Nestle | OpenMind | Vietnam | Product and / or Service Launch | Smarties Vietnam | Gold |
| Nescafé: The Surreal Internship | Nescafe | Nestle | OpenMind | Vietnam | Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (2) |
| NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS | Nestle | Nestle | OpenMind | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Silver |
| La Vie Light – EGO DOWN to GROW UP from critics | La Vie Water | Nestle | Unikon | Vietnam | Product and / or Service Launch | Smarties X | Silver |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | Unikon | Vietnam | Innovative Use of AI in Advertising | Smarties X | Finalist |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | BizEyes | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Bronze |
| La Vie Light – EGO DOWN to GROW UP from critics | La Vie Water | Nestle | Magenest | Vietnam | Product and / or Service Launch | Smarties X | Silver |
| La Vie uses AI in E2E journey to GET users fast | La Vie Water | Nestle | Magenest | Vietnam | Innovative Use of AI in Advertising | Smarties X | Finalist |
| La Vie: AI-Powered Growth Beyond Brand Love | La Vie Water | Nestle | YMT | Vietnam | AI-Powered Audience Engagement | Smarties Vietnam | Bronze |