Top Advertisers Indonesia 2023
Nestlé
Overall rank
#4
Points
178.8
Awards won
7
Finalists
11
Best in Show
0
Gold
4
Silver
1
Bronze
2
Finalist
11
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| ‘RUMAH NESTLE’ VIRTUAL OPEN HOUSE TO INCREASE BRANDS’ RELATIONSHIP TO CONSUMERS DAY-TO-DAY LIVES | Nestlé | Nestlé | dentsu Indonesia | Indonesia | Live (Streaming) E-commerce | Smarties Indonesia | Finalist |
| A sip to flip: how BEAR BRAND encouraging positive change to consumers’ well-being | Bear Brand | Nestlé | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist | |
| There is Love There is KitKat - Valentine's Day | KitKat | Nestlé | dentsu Indonesia | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
| Balancing Parenting and Nutrition - It All Starts From Within! | Nestlé LACTOGROW | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| FortiGro Ramadhan Campaign | Dancow | Nestlé | mCanvas | Indonesia | Personalisation | Smarties Indonesia | Finalist |
| FortiGro: CINTA BUNDA SEMPURNA, Challenging Mom-shaming and Redefining Motherhood in Indonesia | Dancow | Nestlé | dentsu Indonesia | Indonesia | Brand Purpose / Activism, Omnichannel Marketing | Smarties Indonesia | Gold, Finalist |
| Energy Nusantara, Celebrating & Preserving Traditional Indonesian Sports | Milo | Nestlé | Wunderman Thompson | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
| FIRST PARTY DATA USAGE THROUGH CODA ACTIVATION | Lactogrow | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| Fueling Your Mudik Journey: Conquer the Road with Nescafe! | Nescafé | Nestlé | dentsu Indonesia | Indonesia | Omnichannel Marketing | Smarties Indonesia | Silver |
| Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign | KitKat | Nestlé | dentsu Indonesia | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| On the road to rejuvenation: how Bear Brand leveraged the power of contextual location during the mudik period | Bear Brand | Nestlé | dentsu Indonesia | Indonesia | Real Time Marketing | Smarties Indonesia | Gold |
| Repositioning Delivers with Hyper-Relevant Communications | Lactogrow | Nestlé | Smartly.io | Indonesia | Personalisation | Smarties Indonesia | Gold |
| S-26 Procal GOLD: Exceptional Support Across Media Channel Drives S-26 GOLD Be A True Parenting Partner | S-26 | Nestlé | dentsu Indonesia | Indonesia | Brand Experience, Instant Impact / Promotion | Smarties Indonesia | Finalist (2) |
| UNITING COFFEE LOVERS AROUND THE WORLD CUP: BREWING UNFORGETTABLE MOMENTS WITH NESCAFÉ's CONTEXTUAL WORLD CUP CAMPAIGN | Nescafé | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Bronze |
| Upside Down to Uptake: BEAR BRAND's Campaign Reverses Consumer Consideration Slump and Restores Viatality | Bear Brand | Nestlé | dentsu Indonesia | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Gold |
| Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign | KitKat | Nestlé | Digital Turbine | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |