Top Advertisers Europe 2023
Nestlé
Overall rank
#18
Points
48.1
Awards won
30
Finalists
43
Best in Show
0
Gold
11
Silver
7
Bronze
12
Finalist
43
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| "Quiet" Nature Regenerates Your "Loud" Life | La Vie | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
| BUILD GRIT FOR THE BRAND BY BUILDING GRIT FOR VIETNAMESE YOUNG GENERATION | Milo | Nestlé | Ogilvy | Vietnam | Omnichannel Marketing | Smarties APAC | Finalist |
| Don't lose your focus - Else miscount the words | Milo | Nestlé | Mindshare | Vietnam | Personalisation | Smarties APAC | Finalist |
| How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | Mindshare | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Gold |
| How Nestlé Health Science Created Seamless O2O Experiences with Holistic CRM Strategy | Nestlé | Nestlé | Adtima | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Bronze |
| Collectible Cards - Rewards for Everyone | Milo | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties APAC | Finalist |
| Love Breaks | KitKat | Nestlé | Zenith | India | Real Time Marketing | Smarties India | Finalist |
| Monsoon Magic | Maggi | Nestlé | Zenith | India | Real Time Marketing | Smarties India | Bronze |
| The big-bang Blue launch in India | Gerber | Nestlé | Zenith | India | Cross Digital Media Marketing | Smarties India | Finalist |
| ‘RUMAH NESTLE’ VIRTUAL OPEN HOUSE TO INCREASE BRANDS’ RELATIONSHIP TO CONSUMERS DAY-TO-DAY LIVES | Nestlé | Nestlé | dentsu Indonesia | Indonesia | Live (Streaming) E-commerce | Smarties Indonesia | Finalist |
| A sip to flip: how BEAR BRAND encouraging positive change to consumers’ well-being | Bear Brand | Nestlé | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist | |
| There is Love There is KitKat - Valentine's Day | KitKat | Nestlé | dentsu Indonesia | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
| Balancing Parenting and Nutrition - It All Starts From Within! | Nestlé LACTOGROW | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| FortiGro Ramadhan Campaign | Dancow | Nestlé | mCanvas | Indonesia | Personalisation | Smarties Indonesia | Finalist |
| FortiGro: CINTA BUNDA SEMPURNA, Challenging Mom-shaming and Redefining Motherhood in Indonesia | Dancow | Nestlé | dentsu Indonesia | Indonesia | Brand Purpose / Activism, Omnichannel Marketing | Smarties Indonesia | Gold, Finalist |
| Energy Nusantara, Celebrating & Preserving Traditional Indonesian Sports | Milo | Nestlé | Wunderman Thompson | Indonesia | Social Impact Marketing | Smarties Indonesia | Bronze |
| FIRST PARTY DATA USAGE THROUGH CODA ACTIVATION | Lactogrow | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| Fueling Your Mudik Journey: Conquer the Road with Nescafe! | Nescafé | Nestlé | dentsu Indonesia | Indonesia | Omnichannel Marketing | Smarties Indonesia | Silver |
| Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign | KitKat | Nestlé | dentsu Indonesia | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| On the road to rejuvenation: how Bear Brand leveraged the power of contextual location during the mudik period | Bear Brand | Nestlé | dentsu Indonesia | Indonesia | Real Time Marketing | Smarties Indonesia | Gold |
| Repositioning Delivers with Hyper-Relevant Communications | Lactogrow | Nestlé | Smartly.io | Indonesia | Personalisation | Smarties Indonesia | Gold |
| S-26 Procal GOLD: Exceptional Support Across Media Channel Drives S-26 GOLD Be A True Parenting Partner | S-26 | Nestlé | dentsu Indonesia | Indonesia | Brand Experience, Instant Impact / Promotion | Smarties Indonesia | Finalist (2) |
| UNITING COFFEE LOVERS AROUND THE WORLD CUP: BREWING UNFORGETTABLE MOMENTS WITH NESCAFÉ's CONTEXTUAL WORLD CUP CAMPAIGN | Nescafé | Nestlé | dentsu Indonesia | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Bronze |
| Upside Down to Uptake: BEAR BRAND's Campaign Reverses Consumer Consideration Slump and Restores Viatality | Bear Brand | Nestlé | dentsu Indonesia | Indonesia | Cross Digital Media Marketing | Smarties Indonesia | Gold |
| RECIPE DCO CAMPAIGN | Maggi | Nestlé | OpenMind | Philippines | Personalisation | Smarties Philippines | Gold |
| Have the Courage to Stand Up | Nescafé | Nestlé | OpenMind | Philippines | Short or Long Form Video | Smarties Philippines | Gold |
| Nurture a Gifted Brain with Promil® | Promil | Nestlé | OpenMind | Philippines | Cross Digital Media Marketing | Smarties Philippines | Finalist |
| You Are My #1 Mom | Nido | Nestlé | OpenMind | Philippines | Short or Long Form Video, Cross Digital Media Marketing | Smarties Philippines | Gold, Silver |
| "Quiet" Nature Regenerates Your "Loud" Life | La Vie | Nestlé | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties Vietnam | Gold |
| Choose La Vie - Your 30 years of Natural Goodness and More | La Vie | Nestlé | Vietnam | Personalisation, Short or Long Form Video | Smarties Vietnam | Bronze, Finalist | |
| Connecting with Nature, Regenerating the Youth - LaVie's success story | La Vie | Nestlé | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Silver |
| How a Brand Revitalized Itself by Regenerating the Youth | La Vie | Nestlé | Vietnam | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Bronze | |
| How A Value Of Sport Broke A Traditional Vietnamese Prejudice About Success | Milo | Nestlé | Ogilvy | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
| How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | Mindshare | Vietnam | Data Insights / Contextual Marketing, Integrated Ecommerce Innovation | Smarties Vietnam | Silver, Finalist |
| How Maggi Preserves the Cultural Heritage Of Vietnam Through Local Ingredients Across 63 Provinces | Maggi | Nestlé | Ogilvy | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
| How Starbucks At Home - A Premium Instant coffee mix pioneered the full-funnel influencer approach to drive astonishing results | Nestlé | Nestlé | AnyMind Group | Vietnam | Live (Streaming) E-commerce | Smarties Vietnam | Finalist |
| ?i-tox | Nescafé | Nestlé | Publicis | Vietnam | Creator / Influencer / Celebrity Marketing, Social Media Marketing | Smarties Vietnam | Gold, Finalist |
| Strong Coffee for Strong-minded Men | Nescafé | Nestlé | Publicis | Vietnam | Diversity & Inclusion, Product and / or Service Launch | Smarties Vietnam | Finalist (2) |
| Damak Baklava Has Arrived! | Nestlé Damak | Nestlé | Dentsu Creative | Turkey | Small Budget, Big Impact | Smarties Turkey | Finalist |
| NE'APP | Nescafé | Nestlé | Dentsu Creative | Turkey | Instant Impact / Promotion | Smarties Turkey | Finalist |
| Xpress Guess the Flavor | Nescafé | Nestlé | Dentsu Media Turkey | Turkey | Cross Digital Media Marketing, Omnichannel Marketing, Brand Experience, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (3) |
| Xpress National Promo | Nescafé | Nestlé | dentsu Turkey | Turkey | Customer Journey Marketing - Lead Generation / CRM, Instant Impact / Promotion | Smarties Turkey | Silver, Finalist |
| "Quiet" Nature Regenerates Your "Loud" Life | La Vie | Nestlé | Vietnam | Cross Digital Media Marketing | Smarties X | Finalist | |
| Choose La Vie - Your 30 years of Natural Goodness and more | La Vie | Nestlé | OpenMind | Vietnam | Short or Long Form Video | Smarties X | Finalist |
| Connecting with Nature, Regenerating the Youth - LaVie's success story | La Vie | Nestlé | Vietnam | Social Media Marketing | Smarties X | Silver | |
| How La Vie 19 Liters Transforms Its Business Model | La Vie | Nestlé | OpenMind | Vietnam | Integrated Ecommerce Innovation | Smarties X | Gold |
| How a Brand Revitalized Itself by Regenerating the Youth | La Vie | Nestlé | Vietnam | Experimental / Innovation Technology | Smarties X | Finalist | |
| Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign | KitKat | Nestlé | dentsu Indonesia | Indonesia | Gaming, Gamification & E-Sports | Smarties X | Bronze |
| Moça - Better Together | Leite Moça | Nestlé | Ogilvy | Brazil | Co-branded Marketing, Diversity & Inclusion, Small Budget, Big Impact | Smarties X | Finalist (3) |
| Inclusive Cookies | Passatempo | Nestlé | Publicis | Brazil | Diversidade & Inclusão (Diversity & Inclusion) | Smarties Brazil | Silver |
| Promotion - It's Good For You | Nestlé | Nestlé | Ogilvy | Brazil | Geração de Leads/ CRM (Lead Generation/CRM), Impacto Instantâneo/ Promoção (Instant Impact) | Smarties Brazil | Bronze, Finalist |
| Being a mother is teaching and learning. | NINHO | Nestlé | Publicis | Brazil | Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Finalist |
| Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign | KitKat | Nestlé | Digital Turbine | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Xpress Guess the Flavor | Nescafé | Nestlé | dentsu Turkey | Turkey | Cross Digital Media Marketing, Omnichannel Marketing, Brand Experience, Product and / or Service Launch | Smarties Turkey | Bronze, Finalist (3) |
| Mobile Gamification Slays Monstrous Industry Benchmarks in KitKat Mudik BreakHunt Campaign | KitKat | Nestlé | Digital Turbine | Indonesia | Gaming, Gamification & E-Sports | Smarties X | Bronze |
| How Nestlé Health Science Created Seamless O2O Experiences with Holistic CRM Strategy | Nestlé | Nestlé | FMC Marketing | Vietnam | Customer Journey Marketing - Lead Generation / CRM | Smarties APAC | Bronze |