Top Advertisers Global 2022
Nestlé
Overall rank
#5
Points
374.4
Awards won
48
Finalists
34
Best in Show
0
Gold
5
Silver
22
Bronze
21
Finalist
34
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| From Farm to Mind | Nescafé | Nestlé | Digitas | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
| Tarot Ca phe | Nescafé | Nestlé | Digitas | Vietnam | Customer Experience (CX), User Experience (UX) & Design | Smarties APAC | Silver, Bronze |
| Tarot Ca phe | Nescafé | Nestlé | Digitas | Vietnam | Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX) | Smarties Vietnam | Gold, Silver, Bronze |
| From Farm to Mind | Nescafé | Nestlé | Zenith | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
| Tarot Ca phe | Nescafé | Nestlé | Digitas | Vietnam | Customer Experience (CX), Personalization | Smarties X | Silver, Bronze |
| Adamak Campaign | Nestlé | Nestlé | dentsu | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Silver |
| Keep continue, who can hold you now! | Nescafé | Nestlé | dentsu | Turkey | Brand Experience | Smarties Turkey | Bronze |
| Kiddi-fy Your Own Tet | Milo | Nestlé | Zenith | Vietnam | Experimental / Innovation Technology, Personalization | Smarties APAC | Finalist (2) |
| Tarot Ca phe | Nescafé | Nestlé | Zenith | Vietnam | Customer Experience (CX), User Experience (UX) & Design | Smarties APAC | Silver, Bronze |
| Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times | Bear Brand | Nestlé | Ogilvy | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
| Nescafé Indonesia Goes Granular To Beat Local Coffee Giants | Nescafé | Nestlé | dentsu | Indonesia | Data Insights, Personalization | Smarties Indonesia | Bronze, Finalist |
| 360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima | Wyeth Nutrition | Nestlé | Finch | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
| Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey | Wyeth Nutrition | Nestlé | Ogilvy | Indonesia | Search | Smarties Indonesia | Finalist |
| S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Instant Impact | Smarties Indonesia | Bronze |
| S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker | Wyeth Nutrition | Nestlé | dentsu | Indonesia | User Experience (UX) & Design | Smarties Indonesia | Silver |
| Sport is a Great Equaliser | Milo | Nestlé | Zenith | Vietnam | Diversity & Inclusion | Smarties Vietnam | Gold |
| Scratch to Win | Milo | Nestlé | Zenith | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
| Green Tet: Disrupting a thousand-year tradition with Sustainability | Nestlé | Nestlé | Zenith | Vietnam | Social Impact Marketing | Smarties Vietnam | Silver |
| Tarot Ca phe | Nescafé | Nestlé | Zenith | Vietnam | Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX) | Smarties Vietnam | Gold, Silver, Bronze |
| From Farm to Mind | Nescafé | Nestlé | Publicis | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
| Tarot Ca phe | Nescafé | Nestlé | Zenith | Vietnam | Customer Experience (CX), Personalization | Smarties X | Silver, Bronze |
| Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy | MILO | Nestlé | InMobi | Indonesia | Instant Impact | Smarties APAC | Bronze |
| Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share | Bear Brand | Nestlé | Digital Turbine | Philippines | Programmatic | Smarties APAC | Finalist |
| Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy | MILO | Nestlé | Grivy | Indonesia | Instant Impact | Smarties APAC | Bronze |
| Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases | Wyeth Nutrition | Nestlé | InMobi | Philippines | Data Insights | Smarties APAC | Bronze |
| A Tummy Celebration Success with Programmatic OTT | Nestlé Lactogrow | Nestlé | Magnite | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions | Wyeth Nutrition | Nestlé | InMobi | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
| The Perfect Marriage of Technology & Content | Bear Brand | Nestlé | Whisper Media | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
| Bringing Saigon Streets Home During Covid-19 Lockdown | Nestlé | Nestlé | Admicro | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Finalist |
| Adamak Campaign | Nestlé | Nestlé | Dentsu Creative | Turkey | Sustainability (Brand & Product & Initiative) | Smarties Turkey | Silver |
| Keep continue, who can hold you now! | Nescafé | Nestlé | Dentsu Creative | Turkey | Brand Experience | Smarties Turkey | Bronze |
| NE’APP | NESCAFÉ | Nestlé | dentsu | Turkey | Product / Service Launch | Smarties Turkey | Bronze |
| Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share | Bear Brand | Nestlé | OPENMIND | Philippines | Programmatic | Smarties APAC | Finalist |
| Breaking market share records through first-in-the-category AR Edutainment filters | Chuckie | Nestlé | NuWorks Interactive Labs | Philippines | Brand Experience, XR Technology - (AR/VR/MR) | Smarties APAC | Silver, Finalist |
| Instant sales impact and real time shopper insights for Nestlé Milo enabled by Grivy | MILO | Nestlé | dentsu | Indonesia | Instant Impact | Smarties APAC | Bronze |
| Experience To Go Further | MILO | Nestlé | Ogilvy | Vietnam | User Experience (UX) & Design | Smarties APAC | Finalist |
| Kiddi-fy Your Own Tet | Milo | Nestlé | Ogilvy | Vietnam | Experimental / Innovation Technology, Personalization | Smarties APAC | Finalist (2) |
| Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Customer Experience (CX), User Experience (UX) & Design | Smarties APAC | Silver, Bronze |
| Bonakid Pre-School 3+Leverages InMobi for Commerce to Grow In-store Purchases | Wyeth Nutrition | Nestlé | OPENMIND | Philippines | Data Insights | Smarties APAC | Bronze |
| Back To School AR Filter | Dancow | Nestlé | Wunderman Thompson | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
| Agility@Scale – When Bear Brand responded to the changing needs of the Indonesian Consumers in uncertain times | Bear Brand | Nestlé | dentsu | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
| Nutritods Gets a Brand Boost with Augmented Reality | Dancow | Nestlé | Digital Turbine | Indonesia | Programmatic, Instant Impact | Smarties Indonesia | Silver, Finalist |
| Nescafé Indonesia Goes Granular To Beat Local Coffee Giants | Nescafé | Nestlé | Ad-Lib.io | Indonesia | Data Insights, Personalization | Smarties Indonesia | Bronze, Finalist |
| A Tummy Celebration Success with Programmatic OTT | Nestlé Lactogrow | Nestlé | dentsu | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| 360 Video that Immerse Brand Experience and Unstoppable Exploration from S-26 Procal Ultima | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Short or Long Form Video | Smarties Indonesia | Silver |
| Google Shopping Hack: Maximizing Search Capabilities in Driving Excellent Consumer Purchase Journey | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Search | Smarties Indonesia | Finalist |
| S-26 Procal GOLD Influences Purchase Intent Amongst Parents With Gamified Mobile Solutions | Wyeth Nutrition | Nestlé | dentsu | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
| The Perfect Marriage of Technology & Content | Bear Brand | Nestlé | dentsu | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
| S26 GOLD - #DariBelajarJadiHebat Institute : Digital Powered Ecosystem for Exceptional Learning | Wyeth Nutrition | Nestlé | Ogilvy | Indonesia | Instant Impact | Smarties Indonesia | Bronze |
| S26 Procal - Smart Learning Milestone Tracker : Expert-integration Child’s Milestone Tracker | Wyeth Nutrition | Nestlé | Ogilvy | Indonesia | User Experience (UX) & Design | Smarties Indonesia | Silver |
| Sport is a Great Equaliser | Milo | Nestlé | Ogilvy | Vietnam | Diversity & Inclusion | Smarties Vietnam | Gold |
| Scratch to Win | Milo | Nestlé | Ogilvy | Vietnam | Instant Impact | Smarties Vietnam | Finalist |
| Bringing Saigon Streets Home During Covid-19 Lockdown | Nestlé | Nestlé | Ogilvy | Vietnam | Brand Purpose/Activism | Smarties Vietnam | Finalist |
| More the scan, more the reward | Milo | Nestlé | Adtima | Vietnam | Instant Impact, Experimental / Innovation Technology | Smarties Vietnam | Silver, Finalist |
| Green Tet: Disrupting a thousand-year tradition with Sustainability | Nestlé | Nestlé | Ogilvy | Vietnam | Social Impact Marketing | Smarties Vietnam | Silver |
| Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Personalization, O2O / New Retail / Innovative Sales Channels, Customer Experience (CX) | Smarties Vietnam | Gold, Silver, Bronze |
| From Farm to Mind | Nescafé | Nestlé | Publicis | Vietnam | Social Impact Marketing, Cross Platform - All Media | Smarties Vietnam | Finalist (2) |
| Tarot Ca phe | Nescafé | Nestlé | Publicis | Vietnam | Customer Experience (CX), Personalization | Smarties X | Silver, Bronze |
| I Want Nestlé | Nestlé | Nestlé | Ogilvy Consulting | Brazil | Geração de Leads (Lead Generation) | Smarties Brazil | Finalist |