Top Brands Global 2025
Nescafe
Overall rank
#15
Points
215.0
Awards won
13
Finalists
18
Best in Show
0
Gold
1
Silver
8
Bronze
4
Finalist
18
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| 70 Days of Coffee Bonus | Nescafe | Nestle | OpenMind | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
| Coffee Concentrate: The Skipphin Culture | Nescafe | Nestle | OpenMind | Vietnam | Data Insights / Contextual Marketing | Smarties APAC | Silver |
| NESCAFÉ RTD's Gen Z Win via Gaming Campaign | Nescafe | Nestle | Zenith | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| NESCAFÉ: The Coffee That Broke The Internet | Nescafe | Nestle | dentsu Indonesia | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Bronze |
| NESCAFÉ Cafe Việt: Men Strength-Flection | Nescafe | Nestle | LEO | Vietnam | Short or Long Form Video | Smarties Vietnam | Finalist |
| Coffee Concentrate: The Skipphin Culture | Nescafe | Nestle | LEO | Vietnam | Real Time Marketing | Smarties Vietnam | Gold |
| 70 Days of Coffee Bonus | Nescafe | Nestle | LEO | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Finalist |
| NESCAFÉ: from Phông Bạt to Tangible Progress | Nescafe | Nestle | LEO | Vietnam | Brand Purpose / Activism | Smarties Vietnam | Finalist |
| Gisingin ang Mundo (Awaken your World) | Nescafe | Nestle | OpenMind | Philippines | Product and / or Service Launch | Smarties Philippines | Finalist |
| Nescafe Run and Collect Min Game | Nescafe | Nestle | OpenMind | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Finalist |
| Nescafe Run and Collect Min Game | Nescafe | Nestle | AnyMind Group | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Finalist |
| NESCAFÉ BLEND AND BREW: Aroi Tum Tueng | Nescafe | Nestle | Leo | Thailand | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Thailand | Silver (2), Bronze |
| NESCAFÉ BLEND AND BREW: Aroi Tum Tueng | Nescafe | Nestle | OpenMind | Thailand | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Thailand | Silver (2), Bronze |
| Nescafe Xpress Brand Equity | Nescafe | Nestle | Mindshare | Turkey | Brand Experience | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Smarties Turkey | Finalist (3) |
| Nescafe Xpress National Promo | Nescafe | Nestle | Mindshare | Turkey | Programmatic | Smarties Turkey | Silver |
| Nescafe Xpress Brand Equity | Nescafe | Nestle | Mindshare | Turkey | Social Media Marketing | Brand Experience | Omnichannel Marketing | AI-Powered Audience Engagement | Brand Experience | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Smarties MEA | Finalist (7) |
| Nescafe Xpress National Promo | Nescafe | Nestle | Mindshare | Turkey | Instant Impact / Promotion | Programmatic | Programmatic | Smarties MEA | Silver (2), Bronze |