Top Advertisers Global 2024
Mondelez International
Overall rank
#4
Points
951.2
Awards won
95
Finalists
47
Best in Show
3
Gold
35
Silver
34
Bronze
23
Finalist
47
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Cadbury Silk Story of Us | Cadbury | Mondelez International | Wavemaker | India | Short or Long Form Video | AI-Powered Audience Engagement | Omnichannel Marketing | Creator / Influencer / Celebrity Marketing | Smarties APAC | Silver, Bronze, Finalist (2) |
| Personalizing Celebrations with AI #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Personalization | Innovative Use of AI in Advertising | Smarties APAC | Gold (3) |
| A surprise for 8 Billion People - #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Omnichannel Marketing | Smarties APAC | Finalist (2) |
| #MyBirthdaySong a Personalized AI Symphony | Cadbury | Mondelez International | Wavemaker | India | WEB 3.0 Technologies Marketing | Smarties APAC | Gold |
| Oreo Bola Mat Bol (Oreo says don't jinx it) | Oreo | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties APAC | Gold |
| SIWO: Turning Speechless India into Playful India | Oreo | Mondelez International | Wavemaker | India | Best In Show | Personalization | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Customer Journey Marketing - Lead Generation / CRM | Brand Experience | Omnichannel Marketing | Social Media Marketing | Smarties APAC | Best in Show, Gold (3), Silver (2), Bronze (2), Finalist |
| How Cadbury 5 Star 'Erased' Valentine's day | Cadbury | Mondelez International | Wavemaker | India | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Real Time Marketing | Short or Long Form Video | Smarties APAC | Bronze (2), Finalist (2) |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Wavemaker | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion | Smarties APAC | Gold, Silver, Finalist |
| Cookie in a Cookieless world | Oreo | Mondelez International | Leo Burnett | Indonesia | Small Budget, Big Impact | Smarties APAC | Finalist |
| Dunk Your Doubts | Oreo | Mondelez International | Leo Burnett | Thailand | Personalization | Smarties APAC | Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Wavemaker | Indonesia | Cross Digital Media Marketing | Smarties APAC | Gold |
| Lucky Twist | Oreo | Mondelez International | Leo Burnett | Vietnam | AI-Driven Creative Excellence | Smarties APAC | Gold |
| The Refreshing Game Changer | Olips | Mondelez International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties X | Finalist |
| Zone Out Zone | Stimorol | Mondelez International | SuperHeroes | Netherlands | Creator / Influencer / Celebrity Marketing | AI-Driven Creative Excellence | Smarties Europe | Bronze (2) |
| #MyBirthdaySong a Personalized AI Symphony | Cadbury | Mondelez International | Wavemaker | India | WEB 3.0 Technologies Marketing | Smarties India | Gold |
| #ThisAdIsMyStore Lights Up Diwali for Homepreneurs | Cadbury | Mondelez International | Wavemaker | India | Omnichannel Marketing | Smarties India | Bronze |
| A surprise for 8 Billion People - #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Gold |
| Blinkit Single Mode x Erase Valentine's Day | Cadbury | Mondelez International | Wavemaker | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Silver |
| Cadbury 5Star Nothing University | Cadbury | Mondelez International | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Gold |
| Cadbury Chocobakes Cakes-Are you related to Santa? | Cadbury | Mondelez International | Wavemaker | India | Small Budget, Big Impact | Smarties India | Finalist |
| Cadbury Dairy Milk #SitTogether | Cadbury | Mondelez International | Wavemaker | India | Social Impact Marketing | Diversity? & ?Inclusion | Smarties India | Finalist (2) |
| Cadbury Dairy Milk #ThankYouFirstCoach | Cadbury | Mondelez International | Wavemaker | India | Social Media Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Finalist (2) |
| Cadbury Dairy Milk CheerForAllSports | Cadbury | Mondelez International | Wavemaker | India | Brand Experience | Smarties India | Finalist |
| Cadbury Silk Story of Us | Cadbury | Mondelez International | Wavemaker | India | Brand Experience | Customer (CX) / User Experience (UX) & Design | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties India | Gold (2), Silver (2) |
| Co-creating festive campaigns on Quick Commerce | Cadbury | Mondelez International | Wavemaker | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties India | Gold |
| ConFUSEing Controller -Game On, Parents Off: The S | Cadbury | Mondelez International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Bronze |
| How Cadbury 5 Star 'Erased' Valentine's day | Cadbury | Mondelez International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties India | Gold, Bronze |
| Oreo Bola Mat Bol (Oreo says don't jinx it) | Oreo | Mondelez International | Wavemaker | India | Omnichannel Marketing | Smarties India | Gold |
| Personalizing Celebrations with AI #MyBirthdaySong | Cadbury | Mondelez International | Wavemaker | India | AI-Driven Creative Excellence | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties India | Gold, Silver (2) |
| SIWO: Turning Speechless India into Playful India | Oreo | Mondelez International | Wavemaker | India | Customer Journey Marketing - Lead Generation / CRM | AI-Driven Creative Excellence | Cross Digital Media Marketing | Personalization | WEB 3.0 Technologies Marketing | Smarties India | Silver (2), Bronze (2), Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Leo Burnett | Indonesia | Product and / or Service Launch | Social Media Marketing | Smarties Indonesia | Silver (2) |
| The Oreo Pokemon Hunting Game | Oreo | Mondelez International | Wavemaker | Indonesia | Omnichannel Marketing | Smarties Indonesia | Gold |
| Dunk Your Doubts | Oreo | Mondelez International | Wavemaker | Thailand | Personalization | Smarties Thailand | Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Wavemaker | Indonesia | Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing | Smarties Thailand | Best in Show, Gold (2), Silver (2), Finalist |
| AFC: Launched A New Flavor Without Launching One | Kinh Do | Mondelez International | Publicis | Vietnam | Instant Impact / Promotion | Smarties Vietnam | Silver |
| Kinh Do Mooncake: One Day Off Togetherness | Kinh Do | Mondelez International | Publicis | Vietnam | Social Impact Marketing, Omnichannel Marketing | Smarties Vietnam | Silver, Finalist |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Wavemaker | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Vietnam | Gold, Silver, Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Wavemaker | Indonesia | Omnichannel Marketing | Smarties Vietnam | Bronze |
| Lucky Twist | Oreo | Mondelez International | Leo Burnett | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Bronze |
| First Infinity Launch - Don't stop get refreshed | First Chewing Gum | Mondelez International | Publicis Media | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Acortá distancias | Milka | Mondelez International | Spark Foundry | Argentina | Instant Impact / Promotion | Retail Media | Smarties Hispanic Latam | Finalist (2) |
| Message in a Playlist | Beldent | Mondelez International | Digitas | Argentina | AI-Powered Audience Engagement | Brand Experience | Creative Excellence Powered by AI | Customer Journey Marketing - Lead Generation / CRM | Efficiency: AI-powered audience engagement | Omnichannel Marketing | Smarties Hispanic Latam | Gold, Silver (3), Finalist (2) |
| Oreo disfrutemos del juego | Oreo | Mondelez International | Digitas | Argentina | Brand Purpose / Activism | Omnichannel Marketing | Smarties Hispanic Latam | Finalist (2) |
| RecetOreo - A.R.I | Oreo | Mondelez International | Digitas | Argentina | AI-Powered Audience Engagement | Brand Experience | Efficiency: AI-powered audience engagement | Enabling Technologies | Smarties Hispanic Latam | Gold, Silver, Bronze, Finalist |
| Bisculpas | BIS | Mondelez International | Monks | Brazil | O2O / New Retail / Innovative & New Tech Sales Channels | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Brazil | Gold, Finalist |
| Trident The Town | Trident | Mondelez International | Leo Burnett Tailor Made | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
| Lançamento Club Social Snack | Club Social | Mondelez International | Leo Burnett Tailor Made | Brazil | Product / Service Launch | Smarties Brazil | Finalist |
| MorumBIS: o menor trocadilho da história | BIS | Mondelez International | DAVID | Brazil | Brand Experience | Brand Experience | Smarties Brazil | Bronze, Finalist |
| Hotel Bubbaloo | Bubbaloo | Mondelez International | DAVID | Brazil | Brand Experience | Social Media Marketing | Smarties Brazil | Finalist (2) |
| Bubba Lab | Bubbaloo | Mondelez International | DAVID | Brazil | Social Media Marketing | Smarties Brazil | Finalist |
| Páscoa "Retail Media First" | Lacta | Mondelez International | Jüssi | Brazil | O2O / New Retail / Innovative & New Tech Sales Channels | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Brazil | Silver, Finalist |
| Oreo: Estratégia full funnel no Retail Media | Oreo | Mondelez International | Jüssi | Brazil | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Brazil | Finalist |
| Sweet Success with TikTok Trends | Oreo | Mondelez International | Publicis | Saudi Arabia | Short or Long Form Video | Social Media Marketing | Smarties KSA | Silver (2) |
| Cadbury AI: Texts, Tech, and Tradition | Cadbury | Mondelez International | Spark Foundry | United Arab Emirates | Experimental / Innovation Technology | Personalisation | Smarties MENA | Bronze, Finalist |
| Immersive Playfulness with Outdoor | Oreo | Mondelez International | Spark Foundry | United Arab Emirates | Digital Out-of-Home (DOOH) | Smarties MENA | Silver |
| Sweet Success with TikTok Trends | Oreo | Mondelez International | Spark Foundry | Saudi Arabia | Social Media Marketing | Short or Long Form Video | Smarties MENA | Silver, Finalist |
| Oreo x Football - InMobi Gamified Activation | Oreo | Mondelez International | InMobi | United Arab Emirates | Gaming, Gamification & E-Sports | Smarties MENA | Finalist |
| Oreo's "Treasure Hunting Playfulness" detonates the video account "Planting and Harvesting in One" opens up the entire chain of brand marketing | Oreo | Mondelez International | Tencent Advertising | China | Creator/ Influencer Marketing | Short Video Marketing | Smarties China | Gold (2) |
| Login Super QQ Show Mondelez Creates a New Dimension Marketing Universe | Oreo / Stride | Mondelez International | Tencent Advertising | China | Gaming, Gamification & E-Sports | Smarties China | Bronze |
| Stride: Disco in the Metaverse | Stride | Mondelez International | Dentsu Creative | China | AR/VR/MR /Metaverse | Smarties China | Bronze |
| Cadbury Narrates the Next Chapter in Literacy Education | Cadbury | Mondelez International | Triple Eight | South Africa | Marketing Impact : Brand Experience | Purpose Driven Marketing : Multilingual Marketing Efficiency Award | Purpose Driven Marketing : Social Impact Marketing | Smarties South Africa | Gold, Silver, Bronze |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Publicis | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity & Inclusion | Smarties APAC | Gold, Silver, Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Leo Burnett | Indonesia | Omnichannel Marketing | Cross Digital Media Marketing | Best in Show | Experience | Product and / or Service Launch | Social Media Marketing | Smarties Thailand | Best in Show, Gold (2), Silver (2), Finalist |
| Kinh Do Mooncake: One Day Off Togetherness | Kinh Do | Mondelez International | Wavemaker | Vietnam | Social Impact Marketing, Omnichannel Marketing | Smarties Vietnam | Silver, Finalist |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Publicis | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Vietnam | Gold, Silver, Finalist |
| Pokémon Catch ‘Em All! | Oreo | Mondelez International | Leo Burnett | Indonesia | Omnichannel Marketing | Smarties Vietnam | Bronze |
| Lucky Twist | Oreo | Mondelez International | Wavemaker | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Bronze |
| Kinh Do: One Extra Seat this Tet | Kinh Do | Mondelez International | Digital Turbine | Vietnam | Integrated Ecommerce Innovation & Live Streaming | Brand Purpose / Activism | Diversity? & ?Inclusion | Smarties Vietnam | Gold, Silver, Finalist |
| Lucky Twist | Oreo | Mondelez International | Spark Foundry | Vietnam | AI-Driven Creative Excellence | Smarties Vietnam | Bronze |