Top Advertisers Global 2023
Mondelēz International
Overall rank
#2
Points
791.0
Awards won
48
Finalists
34
Best in Show
0
Gold
30
Silver
10
Bronze
8
Finalist
34
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| BLACKPINK in Your Oreo | Oreo | Mondelēz International | Leo Burnett | Indonesia | APAC Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Product and / or Service Launch | Smarties APAC | Gold (4) |
| 5 Star Mush Detector | Cadbury | Mondelēz International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties APAC | Bronze |
| 5 Stars Everywhere | Cadbury | Mondelēz International | Wavemaker | India | Short or Long Form Video | Smarties APAC | Silver |
| BringBack2011 | Oreo | Mondelēz International | Wavemaker | India | Cross Digital Media Marketing, Social Media Marketing | Smarties APAC | Finalist (2) |
| Proud Sponsors of Groundstaff | Cadbury | Mondelēz International | Wavemaker | India | Brand Purpose / Activism | Smarties APAC | Finalist |
| #CheerForAllSports | Cadbury | Mondelēz International | Wavemaker | India | Real Time Marketing | Smarties APAC | Finalist |
| ConFUSEing Controller | Cadbury | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Lucky Twist | Oreo | Mondelēz International | Leo Burnett | Vietnam | Experimental / Innovation Technology | Smarties APAC | Gold |
| Secret Messages | Cadbury | Mondelēz International | Wavemaker | India | Brand Experience, Omnichannel Marketing, Spatial / AR / VR / NFT / Metaverse Tech, Social Media Marketing | Smarties APAC | Gold (3), Silver |
| Undercover Ads | Oreo | Mondelēz International | Leo Burnett | Indonesia | Data Insights / Contextual Marketing, Personalisation | Smarties APAC | Gold (2) |
| #FaithNotForce | Bournvita | Mondelēz International | Wavemaker | India | Social Impact Marketing, Short or Long Form Video | Smarties India | Finalist (2) |
| 5 Star Mush Detector | Cadbury | Mondelēz International | Wavemaker | India | Social Media Marketing | Smarties India | Gold |
| BringBack2011 | Oreo | Mondelēz International | Wavemaker | India | Cross Digital Media Marketing | Smarties India | Gold |
| Connected Rakhi | Cadbury | Mondelēz International | Wavemaker | India | Experimental / Innovation Technology | Smarties India | Finalist |
| Proud Sponsors of Groundstaff | Cadbury | Mondelēz International | Wavemaker | India | Brand Purpose / Activism | Smarties India | Silver |
| #CheerForAllSports | Cadbury | Mondelēz International | Wavemaker | India | Diversity & Inclusion, Real Time Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Bronze, Finalist (2) |
| Valentine's Day 2023 Gamified Engagement campaign | Cadbury | Mondelēz International | Wavemaker | India | Integrated Ecommerce Innovation | Smarties India | Finalist |
| Valentine's Day Unforgettable Love Tips | Cadbury | Mondelēz International | Wavemaker | India | Personalisation | Smarties India | Silver |
| ConFUSEing Controller | Cadbury | Mondelēz International | Wavemaker | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| India unites together to co-create next favorite Cadbury flavor | Cadbury | Mondelēz International | Wavemaker | India | Customer (CX) / User Experience (UX) & Design | Smarties India | Bronze |
| Oreo Recipes - Baker's republic of Oreo | Oreo | Mondelēz International | Wavemaker | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
| Perk Chaapless Champion | Peek Freans | Mondelēz International | Wavemaker | India | Creator / Influencer / Celebrity Marketing | Smarties India | Finalist |
| Perk Disclaimers | Peek Freans | Mondelēz International | Wavemaker | India | Personalisation, Real Time Marketing | Smarties India | Gold, Bronze |
| SaveThe20Coin | Oreo | Mondelēz International | Wavemaker | India | Instant Impact / Promotion | Smarties India | Gold |
| Secret Messages | Cadbury | Mondelēz International | Wavemaker | India | India Best in Show, Omnichannel Marketing, Brand Experience, Social Media Marketing, Customer (CX) / User Experience (UX) & Design | Smarties India | Gold, Silver, Finalist (2) |
| BLACKPINK In Your Oreo | Oreo | Mondelēz International | Leo Burnett | Indonesia | Indonesia Best in Show, Omnichannel Marketing, Social Media Marketing, Brand Experience, Cross Digital Media Marketing, Personalisation | Smarties Indonesia | Gold (4), Finalist |
| Pretz Captivated Indonesian Gen Z with Online-to-Offline experience | Pretz | Mondelēz International | Wavemaker | Indonesia | Data Insights / Contextual Marketing, O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist (2) |
| Undercover Ads | Oreo | Mondelēz International | Leo Burnett | Indonesia | Personalisation, Programmatic | Smarties Indonesia | Gold, Silver |
| BLACKPINK in Your Oreo | Oreo | Mondelēz International | Leo Burnett | Thailand | Product and / or Service Launch, Social Media Marketing | Smarties Thailand | Gold (2) |
| Your Oreo Smile | Oreo | Mondelēz International | Leo Burnett | Thailand | Brand Purpose / Activism, Personalisation | Smarties Thailand | Gold (2) |
| BLACKPINK in Your Oreo | Oreo | Mondelēz International | Leo Burnett | Vietnam | Vietnam Best in Show, Social Media Marketing, Brand Experience, Omnichannel Marketing | Smarties Vietnam | Gold (2), Silver |
| See Kinh Do Give Tet | Kinh Do | Mondelēz International | Publicis | Vietnam | Brand Purpose / Activism, Diversity & Inclusion | Smarties Vietnam | Finalist (2) |
| TRENDitions Swap | Kinh Do | Mondelēz International | Publicis | Vietnam | Personalisation | Smarties Vietnam | Finalist |
| Lucky Twist | Oreo | Mondelēz International | Leo Burnett | Vietnam | Experimental / Innovation Technology | Smarties Vietnam | Gold |
| LU Mother's Day | LU | Mondelēz International | Publicis | Vietnam | Brand Experience, Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Finalist (2) |
| The Refreshing Game Changer | Olips | Mondelēz International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties EMEA | Silver |
| Hopeful Eids Turkiye | Olips | Mondelēz International | Publicis | Turkey | Social Impact Marketing | Smarties Turkey | Finalist |
| The Refreshing Game Changer | Olips | Mondelēz International | Publicis | Turkey | Gaming, Gamification & E-Sports | Smarties Turkey | Silver |
| BLACKPINK in your Oreo | Oreo | Mondelēz International | Leo Burnett | Indonesia | Brand Experience, Social Media Marketing | Smarties X | Gold (2) |
| Ritzzas SOS | Ritz | Mondelēz International | Spark Foundry | Mexico | Experiencia de Marca (Brand Experience), Marketing en Redes Sociales (Social Media Marketing) | Smarties Hispanic LATAM | Finalist (2) |
| A-Bis-tinência | BIS | Mondelēz International | DAVID | Brazil | Vídeo (Video/ Short Video/ Long Video/AR/ VR) | Smarties Brazil | Finalist |
| Bisinho: The Hottest Meme of Generation Z | BIS | Mondelēz International | DAVID | Brazil | Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Finalist |
| Our Year in a Zap | Lacta | Mondelēz International | DAVID | Brazil | Experiência de Marca (Brand Experience), Inovação (Innovation) | Smarties Brazil | Finalist (2) |
| Lançamento Chavoso de Novos Sabores | Club Social | Mondelēz International | Leo Burnett Tailor Made | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Bronze |
| Oreo and Castelo Rá-Tim-Bum | Oreo | Mondelēz International | Leo Burnett Tailor Made | Brazil | Experiência de Marca (Brand Experience), Marketing de Mídia Social (Social Media Marketing) | Smarties Brazil | Bronze, Finalist |
| XSenses - Unlocking new sensations | Trident | Mondelēz International | Leo Burnett Tailor Made | Brazil | Lançamento de Produto ou Serviço (Product/ Service Launch) | Smarties Brazil | Finalist |
| Five senses life convenience store | Chips Ahoy / Yong pu / Be&Cheery / Yi ran / Kuaishouxiaochu | Mondelēz International | Xiaohongshu | China (Mainland) | Brand Awareness/Experience Improvement/Product or Service Launch | Smarties China | Gold |
| Funny universe directly strikes young people with laughter and conveys "funny" farewell anxiety | Quduoduo | Mondelēz International | Tencent | China (Mainland) | Creative/ Innovation Based on Specific Media platforms | Smarties China | Silver |
| Poop Tells | BISCO | Mondelēz International | Dentsu Creative | China (Mainland) | Brand Creative Content | Smarties China | Bronze |
| Valentine's Day 2023 Gamified Engagement campaign | Cadbury | Mondelēz International | Amazon Ads | India | Integrated Ecommerce Innovation | Smarties India | Finalist |
| Poop Tells | BISCO | Mondelēz International | Shiyin Culture | China (Mainland) | Brand Creative Content | Smarties China | Bronze |