Top Agency Networks Global 2024
Mindshare Worldwide
Overall rank
#1
Points
1373.2
Awards won
112
Finalists
87
Best in Show
1
Gold
30
Silver
44
Bronze
37
Finalist
87
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Kotex fights back period and blood stigmas | Kotex | Kimberly-Clark | Mindshare | Vietnam | Brand Purpose / Activism | Creator/ Influencer/ Celebrity | Smarties APAC | Gold, Silver |
| Dynamic Freshness: Surf's Weather-Tuned | Surf | Unilever | Mindshare | Vietnam | Real Time Marketing | Smarties APAC | Finalist |
| Castrol Pragati Ki Paathshaala | Castrol | BP | Mindshare | India | Brand Purpose / Activism | Social Impact Marketing | Social Impact Marketing | Smarties APAC | Gold (2), Bronze |
| Huggies Skin Perfect: Growth in a Declining Market | Huggies | Kimberly-Clark | Mindshare | Vietnam | Cross Digital Media Marketing | Smarties APAC | Bronze |
| Turning Gameplay into Foreplay | Durex | Reckitt | Mindshare | China | Gaming, Gamification & E-Sports | Smarties APAC | Silver |
| Music of Forest - From Views to Trees | OMO | Unilever | Mindshare | Vietnam | Social Media Marketing | Smarties APAC | Finalist |
| OMO's #DirtDropsBeats: A Symphony of Social Impact | OMO | Unilever | Mindshare | Vietnam | Brand Purpose / Activism | Smarties APAC | Finalist |
| The Comfort Ride | Comfort | Unilever | Mindshare | Vietnam | WEB 3.0 Technologies Marketing | Smarties APAC | Finalist |
| Once drink then Grab-Revitalize nightlife economy | Grab | Grab | Mindshare | Vietnam | Short or Long Form Video | Smarties APAC | Finalist |
| Vaseline: Building Trust in a Data-Driven World | Vaseline | Unilever | Mindshare | Indonesia | Programmatic | Smarties APAC | Silver |
| Multi-Screen Reality drives dividend for Domex | Domex | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Ghar Ek Mauka Ek | UltraTech Cement | Aditya Birla Group | Mindshare | India | Real Time Marketing | Real Time Marketing | Smarties APAC | Finalist (2) |
| P/S turns brushing into a Metaverse journey | P/S | Unilever | Mindshare | Vietnam | Brand Experience | Gaming, Gamification & E-Sports | Smarties APAC | Silver, Bronze |
| Dove: Revolutionizing Underarm Skincare for All | Dove | Unilever | Mindshare | Philippines | Diversity? & ?Inclusion | Smarties APAC | Finalist |
| Enter Your Radiant Girl Era by Dove Deodorants | Dove | Unilever | Mindshare | Philippines | Product and / or Service Launch | Smarties APAC | Finalist |
| Cream Silk Unlocks Authentic Influence with AI | Cream Silk | Unilever | Mindshare | Philippines | Innovative Use of AI in Advertising | Smarties APAC | Finalist |
| Tapping into Influence: Dove's Creator2Cart | Dove | Unilever | Mindshare | Philippines | Short or Long Form Video | Smarties APAC | Finalist |
| How Dove Dermacare Leveraged Facebook | Dove | Unilever | Mindshare | Philippines | Small Budget, Big Impact | Smarties APAC | Finalist |
| Chat to Cart: Cream Silk Boosts Sari-Sari Sales | Cream Silk | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| Attention is the New Currency | Dove | Unilever | Mindshare | Philippines | Data Insights / Contextual Marketing | Smarties APAC | Finalist |
| #AutisticOutLoud | Hiki | Hiki | Mindshare | US | Brand Purpose / Activism | Smarties X | Silver |
| #Depmoilook - Beauty in every look | Comfort | Unilever | Mindshare | Vietnam | Personalization | Smarties X | Finalist |
| #KeepHerConfident | Dove | Unilever | Mindshare | US | Social Impact Marketing | Short or Long Form Video | Smarties X | Bronze, Finalist |
| As camera eats first Hellmanns delivers AR delight | Hellmann's | Unilever | Mindshare | India | WEB 3.0 Technologies Marketing | Smarties X | Finalist |
| Beyond the Dirt: A Tet Story of Hope | OMO | Unilever | Mindshare | Vietnam | Brand Purpose / Activism | Smarties X | Finalist |
| Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi | Castrol | BP | Mindshare | India | Cross Digital Media Marketing | Connected TV | Programmatic | Smarties X | Gold, Bronze (2) |
| Castrol MAGNATEC - The Bombay Journey | Castrol | BP | Mindshare | India | Short or Long Form Video | Smarties X | Bronze |
| Castrol Pragati Ki Paathshaala | Castrol | BP | Mindshare | India | Social Impact Marketing | Smarties X | Bronze |
| Cementing Democracy - Banega Toh Badhega India | UltraTech Cement | Aditya Birla Group | Mindshare | India | Small Budget, Big Impact | Smarties X | Finalist |
| CIRCUIT BOLEGA TOH SUNEGA INDIA | Shikhar | Unilever | Mindshare | India | O2O / New Retail / Innovative & New Tech Sales Channels | Creator / Influencer / Celebrity Marketing | Personalization | Smarties X | Bronze, Finalist (2) |
| Comfort Baby_Finding the inner child in you | Comfort | Unilever | Mindshare | Vietnam | AI-Driven Creative Excellence | Smarties X | Finalist |
| Comfort Tet Fashion runway | Comfort | Unilever | Mindshare | Vietnam | Social Media Marketing | Short or Long Form Video | Smarties X | Silver, Finalist |
| Dove CROWN x LinkedIn: #BlackHairIsProfessional | Dove | Unilever | Mindshare | US | Diversity? & ?Inclusion | Brand Purpose / Activism | Smarties X | Gold, Bronze |
| Ghar Ek Mauka Ek | Ultratech Cement | Aditya Birla Group | Mindshare | India | Real Time Marketing | Smarties X | Finalist |
| Late-Night Encore | Haidilao | Haidilao | Mindshare | China | Instant Impact / Promotion | Omnichannel Marketing | Smarties X | Silver, Bronze |
| Handwash Reminders | Lifebuoy | Unilever | Mindshare | India | Real Time Marketing | Smarties X | Finalist |
| Maa's Message - A Divine AR Intervention | Lifebuoy | Unilever | Mindshare | India | Brand Purpose / Activism | WEB 3.0 Technologies Marketing | Smarties X | Silver, Bronze |
| Multi-Screen Reality drives dividend for Domex | Domex | Unilever | Mindshare | India | Omnichannel Marketing | Smarties X | Finalist |
| Nutrichoice: The 30Sec Poster | NutriChoice | Britannia Industries | Mindshare | India | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Finalist |
| Once drink then Grab-Revitalize nightlife economy | Grab | Grab | Mindshare | Vietnam | Social Impact Marketing | Real Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Finalist (3) |
| P/S: Dentist Hero - Protecting 15M Vietnamese Kids | P/S | Unilever | Mindshare | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties X | Finalist |
| Snapdragon: Hear the Difference | Snapdragon | Qualcomm | Mindshare | China | Innovative Use of AI in Advertising | AI-Powered Audience Engagement | Smarties X | Silver, Bronze |
| Lullaby Podcast Series | SOFY | Unicharm | Mindshare | China | Creator / Influencer / Celebrity Marketing | Brand Experience | Smarties X | Silver, Finalist |
| Targeting Diabetic One app at a time | Horlicks | Unilever | Mindshare | India | Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM | Smarties X | Silver, Bronze |
| The Comfort Ride | Comfort | Unilever | Mindshare | Vietnam | WEB 3.0 Technologies Marketing | Smarties X | Finalist |
| Tiny but Mighty - Compress the Best in 1 Toss | OMO | Unilever | Mindshare | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties X | Finalist |
| Turning Gameplay into Foreplay | Durex | Reckitt | Mindshare | China | Brand Experience | Gaming, Gamification & E-Sports | Smarties X | Gold, Bronze |
| Vaseline: AI Magic meets Celebrity Power | Vaseline | Unilever | Mindshare | Indonesia | AI-Driven Creative Excellence | Smarties X | Bronze |
| VIM - Battle of unveiling character | Vim | Unilever | Mindshare | Germany | Integrated Ecommerce Innovation & Live Streaming | Smarties X | Finalist |
| VIM - Fragrance diffused, manner disclosed | Vim | Unilever | Mindshare | Indonesia | Brand Experience | Smarties X | Finalist |
| #AutisticOutLoud | Hiki | Hiki | Mindshare | US | Brand Purpose / Activism | Smarties North America | Finalist |
| #KeepHerConfident | Dove | Unilever | Mindshare | US | Social Impact Marketing | Short or Long Form Video | Smarties North America | Gold (2) |
| Dove CROWN x LinkedIn: #BlackHairIsProfessional | Dove | Unilever | Mindshare | US | Brand Purpose / Activism | Diversity? & ?Inclusion | Omnichannel Marketing | Smarties North America | Silver (3) |
| Gushers’ Black Voices Create: Fashioning Change | Gushers | General Mills | Mindshare | US | Creator / Influencer / Celebrity Marketing | Diversity? & ?Inclusion | Social Impact Marketing | Smarties North America | Finalist (3) |
| Hellmann's Mayo Cat | Hellmann's | Unilever | Mindshare | US | Cross Digital Media Marketing | Omnichannel Marketing | Smarties North America | Gold, Silver |
| The Cost of Beauty | Dove | Unilever | Mindshare | US | Social Impact Marketing | Short or Long Form Video | Smarties North America | Bronze (2) |
| Rhythm of Colors | Betek Boya | Nippon Paint | Mindshare | Turkey | Personalization | Smarties Europe | Gold |
| Crossmedia Data use at its Best | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Cross Digital Media Marketing | Smarties DACH | Finalist |
| Every internet needs a home | congstar | Deutsche Telekom | Mindshare | Germany | Instant Impact / Promotion | Smarties DACH | Finalist |
| #ShareWithCare – A message from Ella | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Brand Purpose / Activism | Innovative Use of AI in Advertising | Smarties DACH | Gold (2) |
| Against hate speech 3.0 – Power of a comment | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Social Impact Marketing | Smarties DACH | Gold |
| EURO 2024 AI Goal Alert: Instant Updates for Fans! | Deutsche Telekom | Deutsche Telekom | Mindshare | Germany | Innovative Use of AI in Advertising | Smarties DACH | Gold |
| Banega Toh Badhega India - AsIndiaBuildsIndiaGrows | UltraTech Cement | Aditya Birla Group | Mindshare | India | Connected TV | Smarties India | Silver |
| Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi | Castrol | BP | Mindshare | India | Data Insights / Contextual Marketing | Programmatic | Connected TV | Smarties India | Gold (2), Bronze |
| Castrol MAGNATEC - The Bombay Journey | Castrol | BP | Mindshare | India | Short or Long Form Video | Smarties India | Bronze |
| Castrol Pragati Ki Paathshaala | Castrol | BP | Mindshare | India | Social Impact Marketing | Smarties India | Silver |
| Cementing A Better India, Banega Toh Badhega India | UltraTech Cement | Aditya Birla Group | Mindshare | India | Social Media Marketing | Smarties India | Finalist |
| Cementing Democracy - Banega Toh Badhega India | UltraTech Cement | Aditya Birla Group | Mindshare | India | Small Budget, Big Impact | Smarties India | Finalist |
| Ghar Ek Mauka Ek | UltraTech Cement | Aditya Birla Group | Mindshare | India | Real Time Marketing | Cross Digital Media Marketing | Smarties India | Gold, Finalist |
| Kellogg's Muesli 12in1 - Power Breakfast | Kellogg's | Kellanova | Mindshare | India | Instant Impact / Promotion | Smarties India | Finalist |
| Maa's Message - A Divine AR Intervention | Lifebuoy | Unilever | Mindshare | India | Brand Experience | WEB 3.0 Technologies Marketing | Smarties India | Silver, Bronze |
| Multi-Screen Reality drives dividend for Domex | Domex | Unilever | Mindshare | India | Gaming, Gamification & E-Sports | Smarties India | Silver |
| Targeting Diabetic One app at a time | Horlicks | Unilever | Mindshare | India | Customer Journey Marketing - Lead Generation / CRM | Smarties India | Finalist |
| #WaktunyaPepsodent: Healthier Smiles for Indonesia | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing | Brand Experience | Smarties Indonesia | Finalist (2) |
| 100 Reason to shine with Sunlight | Sunlight | Unilever | Mindshare | Indonesia | AI-Driven Creative Excellence | Smarties Indonesia | Silver |
| Agen 1000 Sunlight: Empowering Indonesian Women | Sunlight | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Silver |
| Bank Jago:VEVE OEM Ads Fuel Sign-Ups, Transactions | Bank Jago | Bank Jago | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Silver |
| Clear x GrabAds: No Time for Drama Ketombe Helm | Clear | Unilever | Mindshare | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Bronze |
| CloseUp: Breaking Barriers & Celebrating Love | Closeup | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Silver |
| Dove's Self-Love Drive: Celebrity & Influencers | Dove | Unilever | Mindshare | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Silver |
| H for Handwashing with Lifebuoy & TotallyAwesome | Lifebuoy | Unilever | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Lathering Up Dove - Moisturize Every Generation | Dove | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Silver |
| Me Time to We Time: Reuniting Families in Ramadan | Bango | Unilever | Mindshare | Indonesia | Omnichannel Marketing | AI-Driven Creative Excellence | Smarties Indonesia | Bronze, Finalist |
| Molto Creates Fresh Contextualization on Mobile | Molto | Edita Food Industries | Mindshare | Indonesia | Data Insights / Contextual Marketing | Smarties Indonesia | Finalist |
| Molto Takes Clothes from Preloved to Reloved | Molto | Edita Food Industries | Mindshare | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties Indonesia | Finalist |
| Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan | Pepsodent | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
| Rexona #GlowForIt: Unleashing the Power of Bright | Rexona | Unilever | Mindshare | Indonesia | AI-Powered Audience Engagement | Brand Experience | Smarties Indonesia | Gold, Silver |
| Rexona Delights Football Fans With One Tap | Rexona | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation & Live Streaming | Omnichannel Marketing | Smarties Indonesia | Gold, Finalist |
| Rinso #KapsulinAja: Discover Laundry Joy Everyday | Rinso | Unilever | Mindshare | Indonesia | Programmatic | Smarties Indonesia | Bronze |
| Shop the Screen: Vaseline Brings Shop Magic to You | Vaseline | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation & Live Streaming | Smarties Indonesia | Silver |
| The AXE-perience: Cross Digital Marketing Win | AXE | Unilever | Mindshare | Indonesia | Connected TV | Cross Digital Media Marketing | Smarties Indonesia | Silver, Bronze |
| TRESemme Hairttractive: Your Personal Hair Advisor | TRESemme | Unilever | Mindshare | Indonesia | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Gold |
| Vaseline: AI Magic meets Celebrity Power | Vaseline | Unilever | Mindshare | Indonesia | Innovative Use of AI in Advertising | Smarties Indonesia | Bronze |
| Vaseline: Building Trust in a Data-Driven World | Vaseline | Unilever | Mindshare | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| Wipol Brings Solution for All Weathers on Mobile | Wipol | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Finalist |
| AR-Mobile Game Enhances Closeup's Brand Visibility | Closeup | Unilever | Mindshare | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Finalist |
| Attention is the New Currency | Dove | Unilever | Mindshare | Philippines | Innovative Use of AI in Advertising | Programmatic | AI-Powered Audience Engagement | Smarties Philippines | Bronze, Finalist (2) |
| Beyond the Pageant: Cream Silk Unlocks E-Commerce | Cream Silk | Unilever | Mindshare | Philippines | Integrated Ecommerce Innovation & Live Streaming | Smarties Philippines | Silver |
| Chat to Cart: Cream Silk Boosts Sari-Sari Sales | Cream Silk | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Philippines | Bronze |
| Closeup Presents The Closeness Anthem | Closeup | Unilever | Mindshare | Philippines | Social Media Marketing | Smarties Philippines | Finalist |
| Cooking Up Success with K-Drama Magic | Unilever | Unilever | Mindshare | Philippines | Short or Long Form Video | Smarties Philippines | Gold |
| Cream Silk Welcomes its Vitamin Boost Conditioners | Cream Silk | Unilever | Mindshare | Philippines | Omnichannel Marketing | Smarties Philippines | Bronze |
| Dare to Get Closer with Closeup Love Tunes | Closeup | Unilever | Mindshare | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Finalist |
| Dove: Revolutionizing Underarm Skincare for All | Dove | Unilever | Mindshare | Philippines | Diversity? & ?Inclusion | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist (2) |
| Enter Your Radiant Girl Era by Dove Deodorants | Dove | Unilever | Mindshare | Philippines | Product and / or Service Launch | Smarties Philippines | Bronze |
| Ford Truck Month - Copilot AI | Ford | The Ford Motor Company | Mindshare | Philippines | Innovative Use of AI in Advertising | Smarties Philippines | Gold |
| Kenny Rogers Roasters: Solo Love Club | Kenny Rogers Roasters | Berjaya Corporation | Mindshare | Philippines | Omnichannel Marketing | Instant Impact / Promotion | Smarties Philippines | Gold, Bronze |
| Knorr Reimagines Rainy Day Comfort Food | Knorr | Unilever | Mindshare | Philippines | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Gold |
| Knorr Rekindles Home-Cooking Through Mobile | Knorr | Unilever | Mindshare | Philippines | Data Insights / Contextual Marketing | Smarties Philippines | Bronze |
| Knorr Tinolaoke Challenge with Ninong Ry | Knorr | Unilever | Mindshare | Philippines | Omnichannel Marketing | Smarties Philippines | Silver |
| May Tapang Para Bumangon (Strength to Rise) | Nescafe | Nestle | Mindshare | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Finalist |
| Nescafé Kape’t Bisig | Nescafe | Nestle | Mindshare | Philippines | Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing | Smarties Philippines | Finalist (2) |
| Next-Level Skincare: Unlocking Skincare Expertise | Pond's | Unilever | Mindshare | Philippines | Social Media Marketing | Smarties Philippines | Silver |
| Piloting Beauty Technology with Pond’s S.A.L. | Pond's | Unilever | Mindshare | Philippines | Customer Journey Marketing - Lead Generation / CRM | Smarties Philippines | Gold |
| Pioneering AI Ad-Writing for Search Traffic | Cleanipedia | Unilever | Mindshare | Philippines | AI-Driven Creative Excellence | Smarties Philippines | Bronze |
| Pioneering Content-First Product Launches | Pond's | Unilever | Mindshare | Philippines | Cross Digital Media Marketing | Smarties Philippines | Silver |
| Rebisco Amplifying Merienda Moments with AI | Rebisco | Rebisco | Mindshare | Philippines | Programmatic | Smarties Philippines | Finalist |
| Tapping into Influence: Dove's Creator2Cart | Dove | Unilever | Mindshare | Philippines | Short or Long Form Video | Smarties Philippines | Finalist |
| The Great Garlic Roast Holiday Scratch & Reveal | Kenny Rogers Roasters | Berjaya Corporation | Mindshare | Philippines | Gaming, Gamification & E-Sports | Smarties Philippines | Silver |
| Unilever E-commerce & Mobile Marketing Attribution | Unilever | Unilever | Mindshare | Philippines | Integrated Ecommerce Innovation & Live Streaming | Smarties Philippines | Finalist |
| Unlocking Confidence, One Selfie at a Time | BeautyHub PRO | Unilever | Mindshare | Philippines | AI-Powered Audience Engagement | Smarties Philippines | Gold |
| Friso Momo Partnership | Friso | FrieslandCampina | Mindshare | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Vietnam | Finalist |
| Grab: Breath Tet into cities' veins | Grab | Grab | Mindshare | Vietnam | Diversity? & ?Inclusion | Smarties Vietnam | Finalist |
| Huggies Skin Perfect: Growth in a Declining Market | Huggies | Kimberly-Clark | Mindshare | Vietnam | Cross Digital Media Marketing | Product and / or Service Launch | Smarties Vietnam | Gold, Finalist |
| Huggies Skin Perfect: No.1 Diaper Social Buzz | Huggies | Kimberly-Clark | Mindshare | Vietnam | Creator / Influencer / Celebrity Marketing | Smarties Vietnam | Finalist |
| Once drink then Grab-Revitalize nightlife economy | Grab | Grab | Mindshare | Vietnam | Instant Impact / Promotion | Real Time Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Finalist (3) |
| Bahar & Kad?n?n ??i Gücü | BEKO | Koç Holding | Mindshare | Turkey | Best in Show | Diversity? & ?Inclusion | Brand Purpose / Activism | Social Impact Marketing | Smarties Turkey | Best in Show, Gold, Silver (2) |
| Karaca Oscar | Karaca | Karaca | Mindshare | Turkey | Product and / or Service Launch | Smarties Turkey | Finalist |
| Kim Tutar Seni Kazan! | Nescafe | Nestle | Mindshare | Turkey | Cross Digital Media Marketing | Connected TV | Smarties Turkey | Finalist (2) |
| Okey Rötar 31 Aral?k Y?lba?? ?leti?imi | OKEY | Eczacibasi Holding | Mindshare | Turkey | Real Time Marketing | Smarties Turkey | Finalist |
| Rhythm of Colors | Betek Boya | Nippon Paint | Mindshare | Turkey | Personalization | Smarties Turkey | Finalist |
| Kim Tutar Seni Kazan! | Nescafe | Nestle | Mindshare | Turkey | Omnichannel Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Short or Long Form Video | Smarties MEA | Silver (2), Finalist (2) |
| Rhythm of Colors | Betek Boya | Nippon Paint | Mindshare | Turkey | Personalization | Smarties MEA | Finalist |
| Karaca Oscar | Karaca | Karaca | Mindshare | Turkey | Product and / or Service Launch | Smarties MEA | Finalist |
| Turning Gameplay into Foreplay | Durex | Reckitt | Mindshare | China | Gaming, Gamification & E-Sports | Social Impact Marketing | Smarties China | Gold, Bronze |
| All Roads Lead to Nike Sportchella | Nike | Nike | Mindshare | China | Cross Platform - Digital only | CX Marketing | Smarties China | Silver (2) |
| Late-Night Encore | Haidilao | Haidilao | Mindshare | China | Brand Experience | Smarties China | Silver |
| Snapdragon: Hear the Difference | Snapdragon | Qualcomm | Mindshare | China | AI Marketing | Experimental / Innovation Technology | Smarties China | Silver (2) |
| Lullaby Podcast Series | Sofy | Unicharm | Mindshare | China | Social Impact Marketing | Smarties China | Bronze |
| KFC Chicken for Breakfast | KFC | Yum! Brands | Mindshare | South Africa | E-commerce marketing : Social / Influencer Commerce | Impact Media : Omnichannel Integration | Marketing Impact : Product / Service Launch | Smarties South Africa | Gold, Silver, Bronze |
| KFC Kentucky Town Pretoria | KFC | Yum! Brands | Mindshare | South Africa | Impact Media : Omnichannel Integration | Marketing Impact : Promotional Instant Impact | Smarties South Africa | Silver, Finalist |