MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks China 2022

Mindshare Worldwide

Overall rank

#1

Points

271.8

Awards won

16

Finalists

0

Region
China
Network
WPP
Best in Show 0
Gold 4
Silver 5
Bronze 7
Finalist 0

Campaigns and Awards 2022

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Powerful without Sugar KangShiFu Ting Hsin International Group Mindshare China Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce Smarties China Silver, Bronze (2)
Dirt for Good (China) OMO Unilever Mindshare China Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing Smarties China Silver, Bronze
"Fearless 1980” Digital Collectibles Clear Unilever Mindshare China Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce Smarties China Silver, Bronze
Colonel KI's Collector Cards KFC Yum! Brands Mindshare China Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) Smarties China Gold, Bronze (2)
Find Your Flavour Lay's PepsiCo Mindshare China Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content Smarties China Gold, Silver, Bronze
The Growth of Colonel KI KFC Yum! Brands Mindshare China Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) Smarties China Gold, Silver
Rural Revitalization Campaign Guliduo Yili Group Mindshare China Sustainable marketing Smarties China Gold