MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Agency Networks - China 2022

Mindshare Worldwide


Overall Rank: 1
Points: 271.8
Awards Won: 16
Finalist(s) Achieved: 0

Best in Show(s) Won: 0
Gold(s) Won: 4
Silver(s) Won: 5
Bronze(s) Won: 7
Region: China
Network: WPP

Campaigns and Awards 2022

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Powerful without Sugar

KangShiFu

Ting Hsin International Group

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce

Smarties China

Silver, Bronze (2)

Dirt for Good (China)

OMO

Unilever

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing

Smarties China

Silver, Bronze

"Fearless 1980” Digital Collectibles

Clear

Unilever

Mindshare

China

Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce

Smarties China

Silver, Bronze

Colonel KI's Collector Cards

KFC

Yum! Brands

Mindshare

China

Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.)

Smarties China

Gold, Bronze (2)

Find Your Flavour

Lay's

PepsiCo

Mindshare

China

Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content

Smarties China

Gold, Silver, Bronze

The Growth of Colonel KI

KFC

Yum! Brands

Mindshare

China

Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture)

Smarties China

Gold, Silver

Rural Revitalization Campaign

Guliduo

Yili Group

Mindshare

China

Sustainable marketing

Smarties China

Gold