Top Agency Networks APAC 2022
Mindshare Worldwide
Overall rank
#1
Points
941.1
Awards won
72
Finalists
32
Best in Show
0
Gold
16
Silver
31
Bronze
25
Finalist
32
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Mother's Talk | Huggies | Kimberly-Clark | Mindshare | India | Brand Experience | Smarties India | Bronze |
| #BebasGerah: Liberating Indonesian Hijabi from Stifling Heat | Vaseline | Unilever | Mindshare | Indonesia | Diversity & Inclusion, Product / Service Launch | Smarties Indonesia | Silver, Finalist |
| Rambutku, Mahkotaku | Dove | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Bronze |
| #CornettoCONEfessions | Cornetto | Unilever | Mindshare | Philippines | Creator / Influencer Marketing | Smarties APAC | Finalist |
| 20 years of Drive | Ford | The Ford Motor Company | Mindshare | Vietnam | Data Insights | Smarties APAC | Finalist |
| Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Short or Long Form Video | Smarties APAC | Bronze |
| Turning Plastic Pollution into Fashion | Aquafina | PepsiCo | Mindshare | Vietnam | Social Impact Marketing, Lead Generation, Customer Experience (CX) | Smarties APAC | Silver, Bronze, Finalist |
| Empowering Young Filipino Changemakers to Get Dirty for Good | Breeze | Unilever | Mindshare | Philippines | Brand Purpose/Activism | Smarties APAC | Silver |
| Castrol Strengthens Brand Recall with Blended In-game Advertising | Castrol | BP | Mindshare | Philippines | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Putting Commerce in Social Commerce | Comfort | Unilever | Mindshare | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
| Demystifying Stock Trading through Cricket | Upstox | Upstox | Mindshare | India | Cross Platform - All Media, Real Time Marketing | Smarties APAC | Silver, Bronze |
| Game Stamina Ka | Boost | Unilever | Mindshare | India | Gaming, Gamification & E-Sports, Social Impact Marketing, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties APAC | Gold, Silver (3), Bronze |
| GAMERCE: HOW STING MADE A PIONEERING ECOMMERCE STRIDE THROUGH GAMING | Sting | PepsiCo | Mindshare | Vietnam | Cross Platform - Digital Only, Customer Life-Cycle Marketing, Integrated Ecommerce Innovation | Smarties APAC | Gold, Silver (2) |
| How Mirinda Salted Lemon Soda Boosted Brand Awareness and Engagement with Fun through Gamification | Mirinda | PepsiCo | Mindshare | Thailand | Product / Service Launch, Brand Experience, Short or Long Form Video | Smarties APAC | Bronze, Finalist (2) |
| IPL 22 - See you at the Stadium | Star Sports | The Walt Disney Company | Mindshare | India | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
| Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels | Smarties APAC | Silver (3) |
| Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties APAC | Gold, Silver |
| Beat the global lays MAXX score. A deliciously fun game | Lay's | PepsiCo | Mindshare | Thailand | Gaming, Gamification & E-Sports | Smarties APAC | Finalist |
| Pride 2022 | Lifebuoy | Unilever | Mindshare | Vietnam | Brand Purpose/Activism, Social Impact Marketing, Diversity & Inclusion | Smarties APAC | Finalist (3) |
| Safe Ticket Home | Lifebuoy | Unilever | Mindshare | Vietnam | Lead Generation, Data Insights | Smarties APAC | Gold, Bronze |
| Magnetic motions for non-stop improving | Castrol | BP | Mindshare | Vietnam | Cross Platform - All Media | Smarties APAC | Finalist |
| Summer Escape: An Immersive Virtual Experience | Pond's | Unilever | Mindshare | Philippines | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
| Creating Fun and Beautiful Transformations | Pond's | Unilever | Mindshare | Philippines | Metaverse | Smarties APAC | Bronze |
| Selecta Supreme Drives Purchases with an Online to Offline Shoppable Experience | Selecta | Unilever | Mindshare | Philippines | O2O / New Retail / Innovative Sales Channels | Smarties APAC | Finalist |
| Where I Don't Live | Sting | PepsiCo | Mindshare | Vietnam | Instant Impact | Smarties APAC | Bronze |
| Tantir Rong | Sunlight | Unilever | Mindshare | India | Cross Platform - All Media | Smarties APAC | Gold |
| Making protein a routine during the lockdown | Horlicks | Unilever | Mindshare | India | Lead Generation | Smarties India | Silver |
| Mother's Talk | Huggies | Kimberly-Clark | Mindshare | India | Brand Experience | Smarties India | Bronze |
| Game Stamina Ka | Boost | Unilever | Mindshare | India | Gaming, Gamification & E-Sports, Diversity & Inclusion, Social Media Marketing, Customer Experience (CX) | Smarties India | Gold, Silver, Finalist (2) |
| Aanandam Aarambam - Happiness starts with a Cup of Bru | BRU | Unilever | Mindshare | India | Experimental / Innovation Technology | Smarties India | Finalist |
| Tantir Rong | Sunlight | Unilever | Mindshare | India | Social Impact Marketing, Diversity & Inclusion | Smarties India | Gold, Silver |
| IPL 22 - See you at the Stadium | Star Sports | The Walt Disney Company | Mindshare | India | XR Technology – (AR/VR/MR) | Smarties India | Silver |
| IPL - Moment that was never missed | Star Sports | The Walt Disney Company | Mindshare | India | Experimental / Innovation Technology | Smarties India | Silver |
| Ghar Ek Mauka Ek | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Platform - All Media | Smarties India | Gold |
| Sportskeeda - IPL'22_Instant Impact | Disney+ Hotstar | The Walt Disney Company | Mindshare | India | Instant Impact | Smarties India | Finalist |
| Demystifying Stock Trading through Cricket | Upstox | Upstox | Mindshare | India | Data Insights | Smarties India | Bronze |
| Baat Ghar Ki Phir Se | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best Use of Indigenous Language in Mobile Advertising | Smarties India | Gold |
| The Super Mechanic | Castrol | BP | Mindshare | India | Product / Service Launch, Short or Long Form Video | Smarties India | Bronze (2) |
| The Freestyle: Unexpected Joy Everywhere | Samsung | Samsung | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Silver |
| From Ice-Tea to Ice-Cream! | Cornetto | Unilever | Mindshare | Indonesia | Customer Experience (CX) | Smarties Indonesia | Silver |
| Mood for thought! | Cornetto | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Bronze |
| Mobile Gamification Delivers Blockbuster Engagement for Pond’s Men X Spider-Man Campaign | Pond's | Unilever | Mindshare | Indonesia | Customer Experience (CX), Short or Long Form Video | Smarties Indonesia | Gold, Finalist |
| Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine! | Sunlight | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Gold |
| Planet Pizza Campaign Dishes Out Delicious Food & Market Figures | Royco | Unilever | Mindshare | Indonesia | Cross Platform - All Media | Smarties Indonesia | Finalist |
| Gerak Campaign Packs a Strong Punch with Gamification | Rexona | Unilever | Mindshare | Indonesia | Experimental / Innovation Technology | Smarties Indonesia | Finalist |
| Paddle Pop Thrills Parents and Kids with the "Choco Magma Land" Treasure Hunt | Paddle Pop | Unilever | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
| Making Everyday EPIC | Samsung Galaxy | Samsung | Mindshare | Indonesia | Data Insights | Smarties Indonesia | Bronze |
| Complete 8 on Lockscreen | Pepsodent | Unilever | Mindshare | Indonesia | Integrated Ecommerce Innovation | Smarties Indonesia | Finalist |
| Return of Viennetta | Viennetta | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Bronze |
| Bango and Royco Achieves Full Full-funnel Efficiency with Online-to-Offline Sampling Program | Bango / Royco | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Finalist |
| When good health is just a call away! | Lifebuoy | Unilever | Mindshare | Indonesia | Social Impact Marketing | Smarties Indonesia | Silver |
| Dynamic Uplift In A New Normal | Zespri | Zespri | Mindshare | Vietnam | O2O / New Retail / Innovative Sales Channels | Smarties Vietnam | Silver |
| Magnetic motions for non-stop improving | Castrol | BP | Mindshare | Vietnam | Creator / Influencer Marketing | Smarties Vietnam | Finalist |
| A Tet Out of Sight But Still Full of Mind | Grab | Grab | Mindshare | Vietnam | User Experience (UX) & Design | Smarties Vietnam | Silver |
| Instant as the Baby's Mood Swing | Grab | Grab | Mindshare | Vietnam | Geo Targeting, Data Insights | Smarties Vietnam | Finalist (2) |
| How Huggies broke the myth of 'Go big or go home' | Huggies | Kimberly-Clark | Mindshare | Vietnam | Social / Influencer Commerce | Smarties Vietnam | Finalist |
| Grabfood TikTok Foodieland | Grab | Grab | Mindshare | Vietnam | Brand Experience | Smarties Vietnam | Bronze |
| 20 years of Drive | Ford | The Ford Motor Company | Mindshare | Vietnam | Programmatic | Smarties Vietnam | Silver |
| An ultimate ride to the next | Castrol | BP | Mindshare | Vietnam | Gaming, Gamification & E-Sports | Smarties Vietnam | Silver |
| From Real Life Interaction to Virtual Engagement for Ultimate Victory | Castrol | BP | Mindshare | Vietnam | Metaverse | Smarties Vietnam | Gold |
| Powerful MAGNATEC unites the car enthusiasts under Castrol’s flag | Castrol | BP | Mindshare | Vietnam | Data Insights | Smarties Vietnam | Finalist |
| CASA 2021 | Techcombank | Techcombank | Mindshare | Vietnam | Lead Generation | Smarties Vietnam | Silver |
| Powerful without Sugar | KangShiFu | Ting Hsin International Group | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce | Smarties China | Silver, Bronze (2) |
| Dirt for Good (China) | OMO | Unilever | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing | Smarties China | Silver, Bronze |
| "Fearless 1980†Digital Collectibles | Clear | Unilever | Mindshare | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
| Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Gold, Bronze (2) |
| Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
| Rural Revitalization Campaign | Guliduo | Yili Group | Mindshare | China | Sustainable marketing | Smarties China | Gold |