Top Media Agencies Indonesia 2025
Mindshare
Overall rank
#1
Points
425.1
Awards won
25
Finalists
15
Best in Show
0
Gold
4
Silver
11
Bronze
10
Finalist
15
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Bango: Where Food Meets K- Romance | Bango | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties APAC | Gold |
| Dove O2O: The Street is the New Store | Dove | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Gold |
| National Icons Become Neighborhood Champions | Lifebuoy | Unilever | Mindshare | Indonesia | Real Time Marketing | AI-Driven Creative Excellence | Smarties APAC | Silver (2) |
| Royco’s GenZ Revival:From Insecurity to Flavourful | Royco | Unilever | Mindshare | Indonesia | Creator / Influencer / Celebrity Marketing | Smarties APAC | Bronze |
| Sunsilk #NoWashNoWasWas : Footstep to Clickstreams | Sunsilk | Unilever | Mindshare | Indonesia | Brand Experience | Smarties APAC | Bronze |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | Mindshare | Indonesia | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties APAC | Silver, Bronze |
| Wipol: Giving Voice to the Unseen Heroes | Wipol | Unilever | Mindshare | Indonesia | Diversity and Inclusive Excellence | Smarties APAC | Silver |
| AI Denta Scan: Turning Phones Into Dentists | Pepsodent | Unilever | Mindshare | Indonesia | Social Impact Marketing | AI-Driven Creative Excellence | Smarties Indonesia | Gold, Finalist |
| Bank Jago- Beragam Kebaikan | Bank Jago | Bank Jago | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Smarties Indonesia | Bronze |
| CLEAR X GRAB: Scalp Science Meets The Street | Clear | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Finalist |
| How Sunlight Won Gold at the Kitchen Sink | Sunlight | Unilever | Mindshare | Indonesia | Data Insights / Contextual Marketing | Connected TV | Smarties Indonesia | Bronze, Finalist |
| Lifebuoy Possessed Audiences. See why. | Lifebuoy | Unilever | Mindshare | Indonesia | Cross Digital Media Marketing | Product and / or Service Launch | Smarties Indonesia | Silver, Bronze |
| Lifebuoy: The 12th Player Wins. | Lifebuoy | Unilever | Mindshare | Indonesia | Short or Long Form Video | Smarties Indonesia | Finalist |
| Lifebuoy's 'Brrr' Moment Reversed Crisis | Lifebuoy | Unilever | Mindshare | Indonesia | Product and / or Service Launch | Smarties Indonesia | Finalist |
| Pepsodent #BeraniUnjukGigi: Brush. Cheer. Win. | Pepsodent | Unilever | Mindshare | Indonesia | Future Forward Technology Marketing | Smarties Indonesia | Finalist |
| Pepsodent Sensitive: Turning Ngilu into Play | Pepsodent | Unilever | Mindshare | Indonesia | Real Time Marketing | Smarties Indonesia | Finalist |
| POND'S Biome: Seamless Social Commerce Engine | Pond's | Unilever | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Smarties Indonesia | Bronze |
| Rinso #AdaNodaAdaCerita: Stains of Resilience | Rinso | Unilever | Mindshare | Indonesia | Brand Purpose / Activism | Smarties Indonesia | Silver |
| Rinso: A country built on Warungs | Rinso | Unilever | Mindshare | Indonesia | Social Impact Marketing | AI-Powered Audience Engagement | Smarties Indonesia | Silver, Finalist |
| Smarter Than Luck: Rexona’s AI Victory Play | Rexona | Unilever | Mindshare | Indonesia | AI-Powered Audience Engagement | Smarties Indonesia | Finalist |
| Soap to Soul: Lifebuoy's Legacy Revival | Lifebuoy | Unilever | Mindshare | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Silver |
| Sunlight vs Whoosh:How a DishWash Won the Race | Sunlight | Unilever | Mindshare | Indonesia | Integrated E-commerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing | Cross Digital Media Marketing | Smarties Indonesia | Gold, Silver, Finalist |
| Sunsilk #NoWashNoWasWas : Footstep to Clickstreams | Sunsilk | Unilever | Mindshare | Indonesia | Brand Experience | Smarties Indonesia | Finalist |
| The Missing "H" in Ramadan by Pepsodent Herbal | Pepsodent | Unilever | Mindshare | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Customer (CX) / User Experience (UX) & Design | Smarties Indonesia | Silver, Bronze |
| Transforming E-sports into Performance Marketing | Samsung Galaxy | Samsung | Mindshare | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Silver |
| Unilever FIN: Turning Tension Into Attention | Royco | Unilever | Mindshare | Indonesia | Personalization | Smarties Indonesia | Finalist |
| Vaseline: Beauty Clinic in Your Pocket | Vaseline | Unilever | Mindshare | Indonesia | Social Media Marketing | Innovative Use of AI in Advertising | Future Forward Technology Marketing | Customer (CX) / User Experience (UX) & Design | AI-Powered Audience Engagement | Smarties Indonesia | Bronze (2), Finalist (3) |