MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies China 2024

Mindshare

Overall rank

#1

Points

245.9

Awards won

16

Finalists

1

Location
Shanghai
Region
China
Best in Show 0
Gold 2
Silver 9
Bronze 5
Finalist 1

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Turning Gameplay into Foreplay Durex Reckitt Mindshare China Gaming, Gamification & E-Sports Smarties APAC Silver
Late-Night Encore Haidilao Haidilao Mindshare China Instant Impact / Promotion | Omnichannel Marketing Smarties X Silver, Bronze
Snapdragon: Hear the Difference Snapdragon Qualcomm Mindshare China Innovative Use of AI in Advertising | AI-Powered Audience Engagement Smarties X Silver, Bronze
Lullaby Podcast Series SOFY Unicharm Mindshare China Creator / Influencer / Celebrity Marketing | Brand Experience Smarties X Silver, Finalist
Turning Gameplay into Foreplay Durex Reckitt Mindshare China Brand Experience | Gaming, Gamification & E-Sports Smarties X Gold, Bronze
Turning Gameplay into Foreplay Durex Reckitt Mindshare China Gaming, Gamification & E-Sports | Social Impact Marketing Smarties China Gold, Bronze
All Roads Lead to Nike Sportchella Nike Nike Mindshare China Cross Platform - Digital only | CX Marketing Smarties China Silver (2)
Late-Night Encore Haidilao Haidilao Mindshare China Brand Experience Smarties China Silver
Snapdragon: Hear the Difference Snapdragon Qualcomm Mindshare China AI Marketing | Experimental / Innovation Technology Smarties China Silver (2)
Lullaby Podcast Series Sofy Unicharm Mindshare China Social Impact Marketing Smarties China Bronze