MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies North America 2023

Mindshare

Overall rank

#1

Points

185.6

Awards won

19

Finalists

1

Location
New York
Region
North America
Network
WPP
Best in Show 0
Gold 9
Silver 3
Bronze 7
Finalist 1

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
#StandUpToJewishHate Foundation to Combat Antisemitism Foundation to Combat Antisemitism Mindshare USA Omnichannel Marketing, Social Impact Marketing Smarties X Gold, Silver
#TurnYourBack Dove Unilever Mindshare USA Brand Purpose / Activism, Social Impact Marketing Smarties X Gold (2)
Impact Index Tyson Tyson Foods Mindshare USA Diversity & Inclusion Smarties X Bronze
Let Your Sole Out Gushers General Mills Mindshare USA Spatial / AR / VR / NFT / Metaverse Tech Smarties X Bronze
See My Skin Vaseline Unilever Mindshare USA Brand Purpose / Activism, Social Impact Marketing Smarties X Bronze, Finalist
Shoppable Walmart Hub Castrol BP Mindshare USA Integrated Ecommerce Innovation Smarties X Gold
#StandUpToJewishHate Foundation to Combat Antisemitism Foundation to Combat Antisemitism Mindshare USA North America Best in Show, Brand Purpose / Activism, Social Impact Marketing, Omnichannel Marketing Smarties North America Gold (3)
#TurnYourBack Dove Unilever Mindshare USA Brand Purpose / Activism, Social Impact Marketing, Social Media Marketing Smarties North America Silver, Bronze (2)
“Mess Free Hero” Old El Paso General Mills Mindshare USA Product and / or Service Launch Smarties North America Gold
Impact Index Tyson Tyson Foods Mindshare USA Data Insights / Contextual Marketing Smarties North America Bronze
Let Your Sole Out Gushers General Mills Mindshare USA Spatial / AR / VR / NFT / Metaverse Tech Smarties North America Silver
ReTok Shop Nature Valley General Mills Mindshare USA Social Media Marketing Smarties North America Bronze
Shoppable Walmart Hub Castrol BP Mindshare USA Integrated Ecommerce Innovation Smarties North America Gold