Top Media Agencies China 2022
Mindshare
Overall rank
#1
Points
271.8
Awards won
26
Finalists
2
Best in Show
0
Gold
6
Silver
13
Bronze
7
Finalist
2
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Putting Commerce in Social Commerce | Comfort | Unilever | Mindshare | China | Product / Service Launch, Social Media Marketing | Smarties APAC | Finalist (2) |
| Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Brand Experience, Customer Life-Cycle Marketing, O2O / New Retail / Innovative Sales Channels | Smarties APAC | Silver (3) |
| Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties APAC | Gold, Silver |
| Powerful without Sugar | KangShiFu | Ting Hsin International Group | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Consumer Experience, Social E-commerce | Smarties China | Silver, Bronze (2) |
| Dirt for Good (China) | OMO | Unilever | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Sustainable marketing | Smarties China | Silver, Bronze |
| "Fearless 1980†Digital Collectibles | Clear | Unilever | Mindshare | China | Entertainment Marketing Creative(Entertainment / Sports / Stars etc.), Live E-commerce | Smarties China | Silver, Bronze |
| Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Customer Relationship Building and Management, Brand Creative Content, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) | Smarties China | Gold, Bronze (2) |
| Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Brand Awareness/Experience Improvement/Product or Service Launch, Social E-commerce, Brand Creative Content | Smarties China | Gold, Silver, Bronze |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Mobile Game / E-sports Marketing, Culture / Innovation / Brand Cross Creative (Creative Marketing such as New China Chic / Traditional Culture) | Smarties China | Gold, Silver |
| Rural Revitalization Campaign | Guliduo | Yili Group | Mindshare | China | Sustainable marketing | Smarties China | Gold |
| Powerful Without Sugar | KangShiFu | Ting Hsin International Group | Mindshare | China | Social / Influencer Commerce | Smarties X | Silver |
| Colonel KI's Collector Cards | KFC | Yum! Brands | Mindshare | China | Cross Platform - All Media, Customer Life-Cycle Marketing | Smarties X | Silver (2) |
| Find Your Flavour | Lay's | PepsiCo | Mindshare | China | Social / Influencer Commerce, Instant Impact | Smarties X | Gold, Silver |