Top Media Agencies APAC 2021
Mindshare
Overall rank
#25
Points
271.6
Awards won
115
Finalists
61
Best in Show
1
Gold
30
Silver
54
Bronze
30
Finalist
61
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Consumer Promotions | Smarties X | Silver |
| Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Connected Devices / The Internet of Things | Smarties X | Gold |
| Nautilus: Lighting Up Guangzhou | Lincoln | The Ford Motor Company | Mindshare | China | Digital Out-of-Home (DOOH), Connected Devices / The Internet of Things, Innovation | Smarties X | Gold, Silver, Finalist |
| Protect the Protector | Castrol | BP | Mindshare | China | Audio / Sonic Branding | Smarties X | Silver |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Innovation | Smarties X | Bronze |
| Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Innovation | Smarties X | Silver |
| #Unstoppable China | Lux | Unilever | Mindshare | Singapore | Social Impact / Not-For-Profit | Smarties X | Finalist |
| From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
| Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Audio / Sonic Branding, User Generated / Influencer Marketing | Smarties X | Silver, Finalist |
| QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | User Generated / Influencer Marketing, Social Media Marketing, XR Technology - (AR/VR/MR) | Smarties X | Silver (2), Bronze |
| Headsmart: Easing Soccer Fans' Anxiety with AI | Clear | Unilever | Mindshare | Indonesia | Social Media Marketing | Smarties X | Finalist |
| 5 Lipton Cups That Will Make Your Day | Lipton | Unilever | Mindshare | Vietnam | Machine Learning and AI | Smarties X | Finalist |
| Online Store - Conversational Commerce | Pepsi | PepsiCo | Mindshare | Vietnam | Machine Learning and AI, Mobile App (includes mCommerce Solutions) | Smarties X | Silver, Bronze |
| Pepsi X Rapviet – The Hip To The Hop Launch | Pepsi | PepsiCo | Mindshare | Vietnam | Product / Service Launch | Smarties X | Bronze |
| Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Mindshare | Vietnam | Cross Mobile Integration, Contextual / Native Advertising | Smarties X | Silver, Finalist |
| Moving business outcomes with creators on Instagram | Meta | Mindshare | India | User Generated / Influencer Marketing | Smarties X | Finalist | |
| Covid-19 Hyper Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit, Brand Activism | Smarties X | Silver, Bronze |
| Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Brand Experience | Smarties X | Finalist |
| Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties X | Silver |
| Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Mindshare | Vietnam | Consumer Promotions, Lead Generation, Product / Service Launch | Smarties X | Silver (2), Bronze |
| How UltraTech mirrored the success of onground activation to online | UltraTech Cement | Aditya Birla Group | Mindshare | India | Brand Experience | Smarties X | Finalist |
| How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Mobile Integration | Smarties X | Silver |
| Disinfection Alert System | Domex | Unilever | Mindshare | India | Location Targeting | Smarties X | Silver |
| Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Consumer Promotions, Best in Show, Lead Generation | Smarties APAC | Best in Show, Gold (2) |
| Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Connected Devices / The Internet of Things | Smarties APAC | Gold |
| Nautilus: Lighting Up Guangzhou | Lincoln | The Ford Motor Company | Mindshare | China | Connected Devices / The Internet of Things | Smarties APAC | Silver |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Gold |
| Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
| #Unstoppable China | Lux | Unilever | Mindshare | China | Cross Channel Integration, Cross Mobile Integration | Smarties APAC | Bronze, Finalist |
| Thermal Scan For Hidden Bacteria | Clear | Unilever | Mindshare | India | Programmatic and Machine Learning | Smarties APAC | Finalist |
| From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Gaming / Gamification & E-Sports | Smarties APAC | Silver |
| Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Mobile Audio / Voice | Smarties APAC | Gold |
| QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | Cross Channel Integration, XR Technology – (AR/VR/MR), Social Impact / Not-For-Profit | Smarties APAC | Gold, Silver, Finalist |
| Root Beer #เà¸à¸´à¸™à¸•à¹‰à¸²à¸™Challenge | Mirinda | PepsiCo | Mindshare | Thailand | XR Technology – (AR/VR/MR) | Smarties APAC | Finalist |
| Whitening Launching | Closeup | Unilever | Mindshare | Vietnam | Best use of Branded Content | Smarties APAC | Finalist |
| Live the Ranger life | Ford | The Ford Motor Company | Mindshare | Vietnam | Data/Insights, Programmatic and Machine Learning | Smarties APAC | Bronze (2) |
| An Everest Adventure with AI | Ford | The Ford Motor Company | Mindshare | Vietnam | Best Brand Experience in Mobile Rich Media, Data/Insights, Most Engaging Mobile Creative | Smarties APAC | Gold, Silver, Bronze |
| Headsmart: Easing Soccer Fans' Anxiety with AI | Clear | Unilever | Mindshare | Indonesia | Data/Insights | Smarties APAC | Finalist |
| U-Win: Connecting with consumers through unique value exchange | Unilever | Unilever | Mindshare | Philippines | Lead Generation | Smarties APAC | Bronze |
| Pepsi X Rapviet – The Hip To The Hop Launch | Pepsi | PepsiCo | Mindshare | Vietnam | Best use of Branded Content | Smarties APAC | Bronze |
| Hijacking Live Game with Real-Time Prediction | Clear | Unilever | Mindshare | Vietnam | Gaming / Gamification & E-Sports, Innovation | Smarties APAC | Finalist (2) |
| Talking Man-to-Man: A Passion to Sales Story | Clear | Unilever | Mindshare | Vietnam | Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Finalist (2) |
| Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Best use of Branded Content, Data/Insights, Innovation | Smarties APAC | Silver, Bronze (2) |
| Be The Star: First Ever Online Celebrity Search with Eskinol Naturals | Eskinol | Unilever | Mindshare | Philippines | Mobile App (includes mCommerce Solutions) | Smarties APAC | Bronze |
| #RealMomsVillage Chatbot: A Data-Driven Campaign Recognizing Moms' Needs | Baby Dove | Unilever | Mindshare | Philippines | Lead Generation | Smarties APAC | Silver |
| #StopTheBeautyTest | Dove | Unilever | Mindshare | India | Cross Channel Integration | Smarties APAC | Finalist |
| Baat Ghar Ki - The Wikipedia of home building | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best use of Branded Content | Smarties APAC | Gold |
| How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Cross Channel Integration, Cross Mobile Integration | Smarties APAC | Gold, Silver |
| Covid-19 Hyper Alert System | Lifebuoy | Unilever | Mindshare | Vietnam | Best Data Driven Display Creative, Programmatic and Machine Learning | Smarties APAC | Silver, Bronze |
| Every Prayer Starts with a Clean Pair of Hands | Lifebuoy | Unilever | Mindshare | Vietnam | Consumer Promotions, Social Media Marketing | Smarties APAC | Gold, Silver |
| How Vietnam Contained COVID-19 | Lifebuoy | Unilever | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties APAC | Silver |
| Safety4All - Love, Like Safety, Does Not Discriminate | Lifebuoy | Unilever | Mindshare | Vietnam | Product / Service Launch | Smarties APAC | Finalist |
| Disinfection Alert System | Domex | Unilever | Mindshare | India | Best Data Driven Display Creative | Smarties APAC | Silver |
| FIK Mobile Campaign Packs a Mean Punch | HIT | Godrej Group | Mindshare | India | Product / Service Launch | Smarties India | Finalist |
| Save Our Restaurants | Pepsi | PepsiCo | Mindshare | India | Social Impact / Not-For-Profit | Smarties India | Gold |
| Baat Ghar Ki - The Wikipedia of home building | UltraTech Cement | Aditya Birla Group | Mindshare | India | Video Advertising, Best use of Branded Content | Smarties India | Gold (2) |
| How UltraTech leveraged multiple channels to establish itself as a Home Building Companion | UltraTech Cement | Aditya Birla Group | Mindshare | India | Best use of vernacular language in mobile advertising, Cross Channel Integration | Smarties India | Gold, Silver |
| How UltraTech contextually established the campaign messaging of Chance Na Lo | UltraTech Cement | Aditya Birla Group | Mindshare | India | Contextual / Native Advertising | Smarties India | Silver |
| The Right Click | Axe | Unilever | Mindshare | India | Best use of Branded Content | Smarties India | Silver |
| Stamina Meter - A new currency in town! | Boost | Unilever | Mindshare | India | Contextual / Native Advertising, Best use of Branded Content, Brand Awareness / Experience, Best Data Driven Display Creative | Smarties India | Gold (2), Silver, Finalist |
| Essentials On Wheels | Unilever | Unilever | Mindshare | India | Mobile App (includes mCommerce Solutions) | Smarties India | Finalist |
| #StopTheBeautyTest | Dove | Unilever | Mindshare | India | Cross Channel Integration | Smarties India | Gold |
| Disinfection Alert System | Domex | Unilever | Mindshare | India | Best Brand Experience in Mobile Rich Media | Smarties India | Silver |
| Beat The Bacteria | Vim | Unilever | Mindshare | India | Most Engaging Mobile Creative | Smarties India | Silver |
| Fun Progressive Learning With Augmented Reality | Wyeth Gold | Nestlé | Mindshare | Indonesia | Most Engaging Mobile Creative | Smarties Indonesia | Gold |
| Bringing Offline Dental Care to Users on Mobile | Pepsodent | Unilever | Mindshare | Indonesia | Location Targeting, Seamless Consumer Experience | Smarties Indonesia | Finalist (2) |
| Lifebuoy arms Indonesians against COVID with the power of real-time data | Lifebuoy | Unilever | Mindshare | Indonesia | Video Advertising, Best Data Driven Display Creative | Smarties Indonesia | Silver, Finalist |
| Delivers Beauty With a Boost | Pond's | Unilever | Mindshare | Indonesia | Gaming / Gamification & E-Sports, Best Brand Experience in Mobile Rich Media, Best Data Driven Display Creative | Smarties Indonesia | Finalist (3) |
| Cooking Up a Winning Storm with Royco Juara NutriMenu Mobile Campaign | Royco | Unilever | Mindshare | Indonesia | Lead Generation, Most Engaging Mobile Creative | Smarties Indonesia | Finalist (2) |
| Indonesian Street Flavours Come Online with Festival Jajanan Bango | Bango | Unilever | Mindshare | Indonesia | Brand Awareness / Experience | Smarties Indonesia | Finalist |
| Age Miracle #SekarangUntukNanti | Pond's | Unilever | Mindshare | Indonesia | Video Advertising | Smarties Indonesia | Bronze |
| DANCOW FortiGro fosters the spirit of Ramadhan | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
| Philosophy | Kopi Negeri | Unilever | Mindshare | Indonesia | Product / Service Launch, Cross Channel Integration | Smarties Indonesia | Silver, Bronze |
| Happiness delivered home | Walls | Unilever | Mindshare | Indonesia | Lead Generation, Cross Mobile Integration | Smarties Indonesia | Silver, Bronze |
| Let Children Play | Paddle Pop | Unilever | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Silver |
| InDEOnesia | Rexona | Unilever | Mindshare | Indonesia | Lead Generation, Consumer Promotions | Smarties Indonesia | Finalist (2) |
| Celebrating Moms on Mother's Day with DANCOW | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice, Brand Awareness / Experience | Smarties Indonesia | Finalist (2) |
| Inspires Indonesia with Inspigo | Bear Brand | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Finalist |
| #BundaBangga Campaign | DANCOW Nutritods | Nestlé | Mindshare | Indonesia | Seamless Consumer Experience, Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze, Finalist |
| The Science behind Exceptional #DariBelajarJadiHebat | S-26 Procal Gold | Nestlé | Mindshare | Indonesia | Cross Channel Integration, Consumer Promotions | Smarties Indonesia | Bronze, Finalist |
| DREAM BIG Grow Happy Campaign | Lactogrow | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Bronze |
| World Oral Health Day Campaign | Pepsodent | Unilever | Mindshare | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
| Dongeng Aku dan Kau Festival | DANCOW Nutritods | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
| Learning Expert Series: Building The Brand Credibility | S-26 Procal Gold | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
| Super Hair Super Day | Dove | Unilever | Mindshare | Indonesia | Product / Service Launch | Smarties Indonesia | Finalist |
| SIAP JADI JAGOAN PUASA (Ramadan 2021) | DANCOW FortiGro | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Finalist |
| Brightest Squad Hunt | Rexona | Unilever | Mindshare | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
| #SiapkanSekarang 2.0 | Nankid | Nestlé | Mindshare | Indonesia | Banners & Rich Media Advertising | Smarties Indonesia | Bronze |
| Seamless Cross Channel Integration on "Smart Play & Learn" as proven moms' smart ways from S-26 Procal Nutrissentials | S-26 Procal Nutrissentials | Nestlé | Mindshare | Indonesia | Social Media Marketing | Smarties Indonesia | Finalist |
| Next Dalgona Hunt | Nescafe | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Bronze |
| Personalized "Learning thru Play" Digital Experience drives appreciation to moms' best smart ways movement | S-26 Procal Nutrissentials | Nestlé | Mindshare | Indonesia | Consumer Promotions | Smarties Indonesia | Finalist |
| #GrowHappyDirumahAja | Lactogrow | Nestlé | Mindshare | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Finalist |
| Berkah Rasa Satu Meja (A Blessing of Taste on the Same Table) | Sariwangi / Buavita / Bango / Royco / Jawara | Unilever | Mindshare | Indonesia | Social Impact / Not-For-Profit, Programmatic and Machine Learning | Smarties Indonesia | Finalist (2) |
| Live the Ranger life | Ford | The Ford Motor Company | Mindshare | Vietnam | Innovation, Programmatic and Machine Learning | Smarties Vietnam | Silver, Finalist |
| Calcium Corbiere unites pregnant TikTokers | Calcium Corbiere | Sanofi | Mindshare | Vietnam | Social Media Marketing | Smarties Vietnam | Gold |
| An Everest Adventure with AI | Ford | The Ford Motor Company | Mindshare | Vietnam | Lead Generation, Most Engaging Mobile Creative, Programmatic and Machine Learning | Smarties Vietnam | Gold, Finalist (2) |
| Ultimate Victory in eSports | Castrol | BP | Mindshare | Vietnam | Consumer Promotions, Gaming / Gamification & E-Sports | Smarties Vietnam | Silver, Finalist |
| Live Life Exhilarated | Castrol | BP | Mindshare | Vietnam | Video Advertising | Smarties Vietnam | Silver |
| The ULTIMATE Launch | Castrol | BP | Mindshare | Vietnam | Brand Awareness / Experience, Product / Service Launch, Cross Channel Integration, Digital Out-of-Home (DOOH) | Smarties Vietnam | Bronze, Finalist (3) |
| Seamless mobile experience boosted lead quality | Grab | Grab | Mindshare | Vietnam | Consumer Promotions | Smarties Vietnam | Finalist |
| GrabMart Wet market_Digitalize the least digital | Grab | Grab | Mindshare | Vietnam | Social Impact / Not-For-Profit | Smarties Vietnam | Silver |
| The Growth of Colonel KI | KFC | Yum! Brands | Mindshare | China | Brand Awareness/ Product / Services Launch, Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Mobile Gaming, Gamification & E-Sports, Innovation, Best Use of User Generated Content for Communications | Smarties China | Gold (3), Silver (2), Bronze |
| Killer recipes | Unilever Food Solutions | Unilever | Mindshare | China | Lead Generation / Direct Response / Conversions / Promotion, Relationship Building / CRM, Data/Insights | Smarties China | Gold (3) |
| QQ Star Milk x Discovery's Kenyan Safari | QQ Star Milk | Yili Group | Mindshare | China | Cross Media / Cross Mobile Integration, Mobile Social, VR/AR/MR, Best Brand Experience in Mobile App/Website, Best Use of User Generated Content for Communications | Smarties China | Silver (5) |
| Chinese New Year Karaoke Reunion | KangShiFu | Ting Hsin International Group | Mindshare | China | Cross Media / Cross Mobile Integration, Joint Marketing with Hero App | Smarties China | Silver, Bronze |
| Virtual Band Experience | Pepsi | PepsiCo | Mindshare | China | Mobile Gaming, Gamification & E-Sports | Smarties China | Silver |
| From Battle to Bottle: Clear China's eSports Breakthrough | Clear | Unilever | Mindshare | China | Mobile Gaming, Gamification & E-Sports | Smarties China | Bronze |
| Give a Thumbs Up | Lay’s | PepsiCo | Mindshare | China | Mobile Social, Joint Marketing with Hero App | Smarties China | Gold, Bronze |
| Yili x Xiaomi's Smart Vending Machine | Yili | Yili Group | Mindshare | China | Data/Insights, The Internet of Things | Smarties China | Silver (2) |
| Uniqlo x QQ Music | Uniqlo | Fast Retailing | Mindshare | China | Joint Marketing with Hero App | Smarties China | Bronze |
| Protect the Protector | Castrol | BP | Mindshare | China | Voice/Mobile Audio, Best Use of User Generated Content for Communications | Smarties China | Gold, Silver |