Top Media agencies APAC 2020
Mindshare
Overall rank
#2
Points
292.2
Awards won
54
Finalists
32
Best in Show
2
Gold
15
Silver
16
Bronze
21
Finalist
32
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| #GrowHappyDiRumahAja with Spotify | Lactogrow | Nestlé | Mindshare | Indonesia | Cross Mobile Integration | Smarties APAC | Finalist |
| #SafeInTheRain | Provincial Electricity Authority | Provincial Electricity Authority | Mindshare | Thailand | Social Impact / Not for Profit | Smarties APAC | Bronze |
| A cup from home | Nescafé | Nestlé | Mindshare | Indonesia | Home Production | Smarties APAC | Gold |
| Deo Dry Serum Mobile Campaign | Dove | Unilever | Mindshare | Philippines | Brand awareness, mobile video | Smarties APAC | Bronze (2) |
| Keep a CLEAR Head (Hand free gaming Experience) | Clear | Unilever | Mindshare | Thailand | Innovation | Smarties APAC | Finalist |
| Lane - Embrace The Soul Of North Social Life Culture | Pepsi | PepsiCo | Mindshare | Vietnam | Product / Services Launch, Brand Awareness | Smarties APAC | Bronze, Finalist |
| Lime Flavour | Pepsi | PepsiCo | Mindshare | Thailand | Mobile Social, Innovation & Creativity | Smarties APAC | Finalist (2) |
| Nutritods 2020 | Dancow | Nestlé | Mindshare | Indonesia | Product / Services Launch | Smarties APAC | Bronze |
| Pemilan Mobile Campaign | Wall's | Unilever | Mindshare | Indonesia | Best Data Driven Display Creative | Smarties APAC | Silver |
| Pond’s Men x Star Wars Dirt Fader Mobile Campaign | Pond's | Unilever | Mindshare | Indonesia | Product / Services Launch | Smarties APAC | Silver |
| Really Can | Bear Brand | Nestlé | Mindshare | Indonesia | Cross Media | Smarties APAC | Silver |
| S26 AR Book | Wyeth Nutrition | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties APAC | Silver |
| Sonic the Hedgehog, Catch Him If You Can | United International Pictures | Paramount Pictures | Mindshare | Philippines | Mobile Gaming Gamification & E-Sports | Smarties APAC | Bronze |
| Toc Tien AI Influencer | Clear | Unilever | Mindshare | Vietnam | Best Data Driven Display Creative, Innovation, Most Engaging Mobile Creative, Innovation & Creativity | Smarties APAC | Gold, Finalist (3) |
| Unilever Leverages First-Party Data to Drive Insights and Personalization at Scale | Breeze | Unilever | Mindshare | Philippines | Best Data Driven Display Creative | Smarties APAC | Bronze |
| Unlimited Moves | Rexona | Unilever | Mindshare | Indonesia | Social Impact / Not for Profit | Smarties APAC | Silver |
| With You On The Road Ahead | Castrol | BP | Mindshare | Vietnam | Relationship Building / CRM | Smarties APAC | Silver |
| #StayAtHome | Kingfisher | United Breweries Group | Mindshare | India | Most Engaging Mobile Creative | Smarties India | Silver |
| Creating a new Advice touchpoint | Aditya Birla Capital | Aditya Birla Capital | Mindshare | India | Mobile Audio / Voice | Smarties India | Finalist |
| Making India Engage with the #ABCofBudget2020 | Aditya Birla Capital | Aditya Birla Capital | Mindshare | India | Most Engaging Mobile Creative | Smarties India | Silver |
| Play to Learn the #ABCofTaxes | Aditya Birla Capital | Aditya Birla Capital | Mindshare | India | Mobile Gaming Gamification & E-Sports | Smarties India | Finalist |
| The ABC of Money Advice | Aditya Birla Capital | Aditya Birla Capital | Mindshare | India | Mobile Video, Seamless Consumer Experience, Home Production | Smarties India | Silver, Bronze, Finalist |
| What if you could #InteractWithTheFuture ? | Aditya Birla Capital | Aditya Birla Capital | Mindshare | India | Brand Awareness, Mobile Gaming Gamification & E-Sports, Mobile Social, Mobile Video, Best in Show | Smarties India | Best in Show, Gold (2), Silver, Bronze |
| 2020 | Dancow Nutritods | Nestlé | Mindshare | Indonesia | Product / Services Launch, Seamless Consumer Experience, Brand Awareness | Smarties Indonesia | Gold, Silver, Finalist |
| #CuciTanganmuCuciMukamu | Pond's | Unilever | Mindshare | Indonesia | Innovation & Creativity | Smarties Indonesia | Finalist |
| #GrowHappyDiRumahAja with Spotify | Lactogrow | Nestlé | Mindshare | Indonesia | Cross Mobile Integration | Smarties Indonesia | Finalist |
| A cup from home | Nescafé | Nestlé | Mindshare | Indonesia | Home Production | Smarties Indonesia | Gold |
| Connecting People to Spread Kindness with Lifebuoy #KuatkanKebaikan | Lifebuoy | Unilever | Mindshare | Indonesia | Purposeful Marketing | Smarties Indonesia | Bronze |
| Cool the Heart, Refresh the Skin (#SegarkanKulitSejukkanHati) Mobile Campaign | Citra | Unilever | Mindshare | Indonesia | Purposeful Marketing | Smarties Indonesia | Finalist |
| KitKat4Takjil Ramadan | KitKat | Nestlé | Mindshare | Indonesia | Mobile Social | Smarties Indonesia | Gold |
| My Story and You 2019 | Dancow Excelnutri+ | Nestlé | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
| Parent Fest | Dancow | Nestlé | Mindshare | Indonesia | Cross Media, Seamless Consumer Experience | Smarties Indonesia | Bronze, Finalist |
| Pemilan Mobile Campaign | Wall's | Unilever | Mindshare | Indonesia | Lead Generation / Direct Response / Conversions, Location Based Services or Targeting, Best Data Driven Display Creative | Smarties Indonesia | Silver, Bronze, Finalist |
| Pond’s Men x Star Wars Dirt Fader Mobile Campaign | Pond's | Unilever | Mindshare | Indonesia | Location Based Services or Targeting | Smarties Indonesia | Finalist |
| Ramadan 2020 | Bear Brand | Nestlé | Mindshare | Indonesia | Cross Media | Smarties Indonesia | Bronze |
| Really Can | Bear Brand | Nestlé | Mindshare | Indonesia | Lead Generation / Direct Response / Conversions, Cross Mobile Integration | Smarties Indonesia | Gold, Bronze |
| S26 "Yuma" From Learning To Be Great | Wyeth Nutrition | Nestlé | Mindshare | Indonesia | Mobile Video, Best Use of Mobile To Drive Sales | Smarties Indonesia | Finalist (2) |
| S26 #CaraPintarMam Ini Hasilnya | Wyeth Nutrition | Nestlé | Mindshare | Indonesia | Promotion, Most Engaging Mobile Creative, Mobile Gaming Gamification & E-Sports, Best in Show | Smarties Indonesia | Best in Show, Bronze (2), Finalist |
| S26 AR Book | Wyeth Nutrition | Nestlé | Mindshare | Indonesia | Promotion, Innovation, Mobile Video, Best Brand Experience in Mobile Rich Media, Best Use of Mobile To Drive Sales | Smarties Indonesia | Gold (3), Silver, Finalist |
| Soccer Star Challenge | Rexona | Unilever | Mindshare | Indonesia | Mobile Gaming Gamification & E-Sports, Home Production | Smarties Indonesia | Silver, Bronze |
| Spreads Happiness and Cheer During a COVID-stricken Ramadan | Wall's | Unilever | Mindshare | Indonesia | Best Brand Experience in Mobile Rich Media | Smarties Indonesia | Finalist |
| Unlimited Moves | Rexona | Unilever | Mindshare | Indonesia | Social Impact / Not For Profit, Product / Services Launch, Cross Media | Smarties Indonesia | Gold, Silver, Bronze |
| Conversational Commerce | Pepsi | PepsiCo | Mindshare | Vietnam | Lead Generation / Direct Response / Conversions | Smarties Vietnam | Finalist |
| Delightful Summer Melodies | Tea+ | PepsiCo | Mindshare | Vietnam | Mobile Audio / Voice | Smarties Vietnam | Bronze |
| Follow Me Don’t Cha | Tea+ | PepsiCo | Mindshare | Vietnam | Most Engaging Mobile Creative | Smarties Vietnam | Finalist |
| Heat shock or Chi shock? | Tea+ | PepsiCo | Mindshare | Vietnam | Most Engaging Mobile Creative | Smarties Vietnam | Finalist |
| Lane - Embrace The Soul Of North Social Life Culture | Pepsi | PepsiCo | Mindshare | Vietnam | Brand Awareness | Smarties Vietnam | Finalist |
| Magically turn your kids’ doodles into food orders | GrabFood | Grab | Mindshare | Vietnam | Innovation, Purposeful Marketing, Seamless Consumer Experience | Smarties Vietnam | Gold, Silver, Finalist |
| Sell Away Your Grudges For Tet | Mirinda | PepsiCo | Mindshare | Vietnam | Cross Media, Best Data Driven Display Creative | Smarties Vietnam | Gold, Finalist |
| Shoo Away The Heat | 7 Up | PepsiCo | Mindshare | Vietnam | Promotion, Seamless Consumer Experience | Smarties Vietnam | Finalist (2) |
| Stay Fit @Home – The New Norm in Social Distancing | Revive | PepsiCo | Mindshare | Vietnam | Mobile Video | Smarties Vietnam | Bronze |
| With You On The Road Ahead | Castrol | BP | Mindshare | Vietnam | Relationship Building / CRM | Smarties Vietnam | Gold |
| Your Everyday Life Is A Sport | Revive | PepsiCo | Mindshare | Vietnam | Product / Services Launch | Smarties Vietnam | Bronze |