Top Advertisers Global 2024
McDonald's
Overall rank
#6
Points
408.6
Awards won
24
Finalists
24
Best in Show
0
Gold
7
Silver
11
Bronze
6
Finalist
24
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| McDonald’s unlock RMN power with GrabAds | McDonald's | McDonald's | OMD | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties APAC | Finalist |
| McDonald's The McGriddles Breakfast Drop | McDonald's | McDonald's | Leo Burnett | Singapore | Product and / or Service Launch | Instant Impact / Promotion | Smarties APAC | Gold, Silver |
| McDonald's With Love, McDSG | McDonald's | McDonald's | Leo Burnett | Singapore | Brand Experience | Smarties APAC | Finalist |
| McDonald’s Connected TV Success Story in Malaysia | McDonald's | McDonald's | mediasmart powered by affle | India | Programmatic | Smarties APAC | Bronze |
| Icon Meets Icon: How A Single Fry Boosted Business | McDonald's | McDonald's | Leo Burnett | Malaysia | Omnichannel Marketing | Brand Experience | Smarties APAC | Silver, Bronze |
| Deals Saved in Time | McDonald's | McDonald's | OMD | UK | Cross Digital Media Marketing | Smarties Europe | Gold |
| Ronald McDonald House in Roblox | McDonald's | McDonald's | OMD | UK | Brand Purpose / Activism | Social Impact Marketing | Smarties Europe | Silver (2) |
| MONOPOLY bei McDonald‘s feat. Slavik Junge | McDonald's | McDonald's | Germany | Brand Experience | Smarties DACH | Silver | |
| Realtime DCO - McDonald's Hamburger CHF1 at EURO24 | McDonald's | McDonald's | OMD | Switzerland | Instant Impact / Promotion | Data Insights / Contextual Marketing | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties DACH | Bronze, Finalist (2) |
| Get-M-All – The MyMcDonald’s Loyalty Game | McDonald's | McDonald's | TRACK GmbH | Germany | Customer Journey Marketing - Lead Generation / CRM | Smarties DACH | Silver |
| Get-M-All – The next level Gamification Promo | McDonald's | McDonald's | TRACK GmbH | Germany | Instant Impact / Promotion | Smarties DACH | Finalist |
| Get-M-All - The ultimate Feel-Good-Game | McDonald's | McDonald's | TRACK GmbH | Germany | Gaming, Gamification & E-Sports | Smarties DACH | Finalist |
| Reward Weeks Celebrating Loyalty Redemptions | McDonald's | McDonald's | TRACK GmbH | Germany | Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion | Smarties DACH | Gold, Bronze |
| EatQual Colours | McDonald's | McDonald's | DDB Mudra Group | India | Diversity? & ?Inclusion | Smarties India | Silver |
| McDonald's This Match | McDonald's | McDonald's | DDB Mudra Group | India | Data Insights / Contextual Marketing | Smarties India | Finalist |
| BukBer (Buka Berhadiah) (G) | McDonald's | McDonald's | Antikode | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| McDonald’s unlock RMN power with GrabAds | McDonald's | McDonald's | OMD | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
| McDonald's Multi-screen Impact in Indonesia | McDonald's | McDonald's | mediasmart powered by affle | Indonesia | Programmatic | Smarties Indonesia | Finalist |
| McDonald's The Human Coupon | McDonald's | McDonald's | Leo Burnett | Indonesia | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming | Small Budget, Big Impact | Smarties Indonesia | Gold, Silver, Finalist |
| Ramadan Impact: McDonald's O2O Campaign with VEVE | McDonald's | McDonald's | OMG | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist |
| MCDONALD'S WINS WITH CHRISTMAS CHICKEN MCDO | McDonald's | McDonald's | OMD | Philippines | Product and / or Service Launch | Smarties Philippines | Gold |
| Rich Media, Attention & Exceptional Outcomes | McDonald's | McDonald's | OMG | Philippines | Programmatic | Innovative Use of AI in Advertising | Product and / or Service Launch | Cross Digital Media Marketing | Smarties Philippines | Finalist (4) |
| Ride the Arches | McDonald's | McDonald's | Leo Burnett | Philippines | Brand Experience | Brand Purpose / Activism | Product and / or Service Launch | Smarties Philippines | Gold, Silver (2) |
| Winning back existing McDonald’s customers with Data Driven initiative | McDonald's | McDonald's | InMobi | Qatar | Customer Journey Marketing - Lead Generation / CRM | Performance Marketing | Smarties MENA | Bronze (2) |
| McDonald's : Ramadan Cards for Good | McDonald's | McDonald's | UM | United Arab Emirates | Omnichannel Marketing | Smarties MENA | Finalist |
| McDonald's Win Back - Client Acquisition | McDonald's | McDonald's | Saatchi & Saatchi | Qatar | Personalisation | Smarties MENA | Finalist |
| Get-M-All – The MyMcDonald’s Loyalty Game | McDonald's | McDonald's | OMD | Germany | Customer Journey Marketing - Lead Generation / CRM | Smarties DACH | Silver |
| McDonald’s unlock RMN power with GrabAds | McDonald's | McDonald's | GrabAds | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Finalist |
| Ramadan Impact: McDonald's O2O Campaign with VEVE | McDonald's | McDonald's | VEVE | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist |
| MCDONALD'S WINS WITH CHRISTMAS CHICKEN MCDO | McDonald's | McDonald's | Wagawin | Philippines | Product and / or Service Launch | Smarties Philippines | Gold |
| Rich Media, Attention & Exceptional Outcomes | McDonald's | McDonald's | GumGum | Philippines | Programmatic | Innovative Use of AI in Advertising | Product and / or Service Launch | Cross Digital Media Marketing | Smarties Philippines | Finalist (4) |