Top Advertisers Global 2023
McDonald's
Overall rank
#29
Points
96.6
Awards won
20
Finalists
23
Best in Show
0
Gold
1
Silver
13
Bronze
6
Finalist
23
Campaigns and Awards 2023
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Chicken Big Mac - The only icon that matters ? | McDonald's | McDonald's | DDB Mudra Group | India | Social Media Marketing | Smarties India | Silver |
| EatQual 3.0 | McDonald's | McDonald's | DDB Mudra Group | India | Diversity & Inclusion | Smarties India | Bronze |
| MyM Rewards: No Tricks. Just Treats. | McDonald's | McDonald's | Leo Burnett | Indonesia | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Silver |
| Untranslated Ad | McDonald's | McDonald's | Leo Burnett | Indonesia | Social Media Marketing, Product and / or Service Launch | Smarties Indonesia | Silver, Bronze |
| Where Connections Converge! | McDonald's | McDonald's | OMG | Indonesia | Instant Impact / Promotion | Smarties Indonesia | Bronze |
| My own Golden Arches in my pocket. | McDonald's | McDonald's | TRACK | Germany | Customer Journey Marketing - Lead Generation / CRM | Smarties Germany | Gold |
| InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | Starcom | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
| InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | InMobi | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
| Order Ahead | McDonald's | McDonald's | MEmob+ | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | POKKT | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
| InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | Studio M | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
| Kickstarting a mass customer migration | McDonald's | McDonald's | UM | Saudi Arabia | Cross Platform - Digital Only, Data Insights, Small Business / Big Impact | Smarties MENA | Silver, Finalist (2) |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |