Top Advertisers Global 2022
McDonald's
Overall rank
#6
Points
348.9
Awards won
42
Finalists
36
Best in Show
0
Gold
13
Silver
14
Bronze
15
Finalist
36
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| The Gift of Time | McDonald's | McDonald's | OMD | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | OMD | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | OMD | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
| The Gift of Time | McDonald's | McDonald's | Arcade | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
| #ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | OMD | Thailand | Real Time Marketing | Smarties APAC | Silver |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
| The Gift of Time | McDonald's | McDonald's | Digitas | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
| InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | Starcom | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism | Smarties X | Finalist |
| Indonesia is Lovin’ It! | McDonald's | McDonald's | MAAS | Indonesia | Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Silver, Finalist (4) |
| Harnessing Power of First & Third Party Data to Drive Sales | McDonald's | McDonald's | Yield Marketing Technology | Indonesia | Programmatic | Smarties Indonesia | Gold |
| InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | InMobi | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
| Order Ahead | McDonald's | McDonald's | MEmob+ | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | POKKT | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
| #ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | TikTok | Thailand | Real Time Marketing | Smarties X | Gold |
| Consumers Redefined with Data | McDonald's | McDonald's | OPN | Turkey | Data Insights, O2O / New Retail / Innovative Sales Channels | Smarties EMEA | Gold (2) |
| Consumers Redefined with Data | McDonald's | McDonald's | OPN | Turkey | Data Insights, O2O / New Retail / Innovative Sales Channels | Smarties Turkey | Bronze (2) |
| #ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | TikTok | Thailand | Real Time Marketing | Smarties APAC | Silver |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
| Famous Order with BTS | McDonald's | McDonald's | DDB Mudra Group | India | Instant Impact | Smarties India | Finalist |
| The Rashmika Meal | McDonald's | McDonald's | DDB Mudra Group | India | Creator / Influencer Marketing | Smarties India | Finalist |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
| The Gift of Time | McDonald's | McDonald's | Leo Burnett | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
| Indonesia is Lovin’ It! | McDonald's | McDonald's | OMD | Indonesia | Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Silver, Finalist (4) |
| Harnessing Power of First & Third Party Data to Drive Sales | McDonald's | McDonald's | OMD | Indonesia | Programmatic | Smarties Indonesia | Gold |
| InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | Studio M | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
| Kickstarting a mass customer migration | McDonald's | McDonald's | UM | Saudi Arabia | Cross Platform - Digital Only, Data Insights, Small Business / Big Impact | Smarties MENA | Silver, Finalist (2) |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
| #ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | OMD | Thailand | Real Time Marketing | Smarties X | Gold |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism | Smarties X | Finalist |
| Menu Hacks | McDonald's | McDonald's | Influential | USA | Social Media Marketing | Smarties North America | Gold |
| Countdown to the Holidays | McDonald's / Coca-Cola | McDonald's | Indico | Brazil | Experimental / Innovación Tecnológica (Experimental / Innovation Technology) | Smarties Hispanic LATAM | Finalist |