Top Brands EMEA 2022
McDonald's
Overall rank
#5
Points
142.9
Awards won
17
Finalists
23
Best in Show
0
Gold
2
Silver
10
Bronze
5
Finalist
23
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | Starcom | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
| InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | InMobi | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
| Order Ahead | McDonald's | McDonald's | MEmob+ | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | POKKT | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |
| Consumers Redefined with Data | McDonald's | McDonald's | OPN | Turkey | Data Insights, O2O / New Retail / Innovative Sales Channels | Smarties EMEA | Gold (2) |
| Consumers Redefined with Data | McDonald's | McDonald's | OPN | Turkey | Data Insights, O2O / New Retail / Innovative Sales Channels | Smarties Turkey | Bronze (2) |
| InMobi Helps McDonald’s Achieve Over 12x Engagement Rate Above Benchmark | McDonald's | McDonald's | Studio M | United Arab Emirates | Instant Impact, Cross Platform - Digital Only, Customer Experience (CX) | Smarties MENA | Silver, Finalist (2) |
| Kickstarting a mass customer migration | McDonald's | McDonald's | UM | Saudi Arabia | Cross Platform - Digital Only, Data Insights, Small Business / Big Impact | Smarties MENA | Silver, Finalist (2) |
| Order Ahead | McDonald's | McDonald's | UM | United Arab Emirates | Data Insights, Geo Targeting, Cross Platform - All Media, Product / Service Launch, Geo Targeting | Smarties MENA | Silver (2), Bronze, Finalist (2) |
| Grabbing Sing 2 Happy Meal Toys through Augmented Reality | McDonald's | McDonald's | Publicis | United Arab Emirates | Product / Service Launch, Gaming, Gamification & E-Sports, XR Technology – (AR/VR/MR) | Smarties MENA | Finalist (3) |