Top Brands APAC 2022
McDonald's
Overall rank
#5
Points
176.3
Awards won
22
Finalists
12
Best in Show
0
Gold
8
Silver
4
Bronze
10
Finalist
12
Campaigns and Awards 2022
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| The Gift of Time | McDonald's | McDonald's | OMD | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | OMD | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | OMD | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
| The Gift of Time | McDonald's | McDonald's | Arcade | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
| #ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | OMD | Thailand | Real Time Marketing | Smarties APAC | Silver |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
| The Gift of Time | McDonald's | McDonald's | Digitas | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Digitas | Indonesia | Brand Purpose/Activism | Smarties X | Finalist |
| Indonesia is Lovin’ It! | McDonald's | McDonald's | MAAS | Indonesia | Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Silver, Finalist (4) |
| Harnessing Power of First & Third Party Data to Drive Sales | McDonald's | McDonald's | Yield Marketing Technology | Indonesia | Programmatic | Smarties Indonesia | Gold |
| #ไà¸à¸•à¸´à¸¡à¹‚คนทุบ Smashed Vanilla Cone Organic Trend Picked Up by McDonald’s | McDonald's | McDonald's | TikTok | Thailand | Real Time Marketing | Smarties APAC | Silver |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties APAC | Gold, Bronze |
| Famous Order with BTS | McDonald's | McDonald's | DDB Mudra Group | India | Instant Impact | Smarties India | Finalist |
| The Rashmika Meal | McDonald's | McDonald's | DDB Mudra Group | India | Creator / Influencer Marketing | Smarties India | Finalist |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism, Brand Experience | Smarties Indonesia | Gold, Bronze |
| The Gift of Time | McDonald's | McDonald's | Leo Burnett | Indonesia | Diversity & Inclusion | Smarties Indonesia | Bronze |
| Indonesia is Lovin’ It! | McDonald's | McDonald's | OMD | Indonesia | Lead Generation, Gaming, Gamification & E-Sports, Customer Experience (CX), Integrated Ecommerce Innovation, O2O / New Retail / Innovative Sales Channels | Smarties Indonesia | Silver, Finalist (4) |
| Harnessing Power of First & Third Party Data to Drive Sales | McDonald's | McDonald's | OMD | Indonesia | Programmatic | Smarties Indonesia | Gold |
| Pahlawan - Toys that build a nation | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Purpose/Activism | Smarties X | Finalist |