MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers MENA 2021

McDonald's

Overall rank

#2

Points

80.7

Awards won

12

Finalists

16

Region
MENA
Best in Show 0
Gold 0
Silver 10
Bronze 2
Finalist 16

Campaigns and Awards 2021

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks McDonald's McDonald's Studio M United Arab Emirates Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience Smarties MENA Silver, Finalist (3)
InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks McDonald's McDonald's PMX United Arab Emirates Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience Smarties MENA Silver, Finalist (3)
InMobi Helps McDonald’s See Engagement Rate 182% Above Benchmarks McDonald's McDonald's InMobi United Arab Emirates Brand Experience, Lead Generation / Direct Response / Conversions, Innovation, Customer Experience Smarties MENA Silver, Finalist (3)
Regional Brand Trust Re-Hit // MENA // AdColony McDonald's McDonald's Digital Turbine United Arab Emirates Brand Experience, Technology Innovation Smarties MENA Finalist (2)
Regional Brand Trust Re-Hit // MENA // AdColony McDonald's McDonald's Studio M United Arab Emirates Brand Experience, Technology Innovation Smarties MENA Finalist (2)
Grand Chicken // MENA // AdColony McDonald's McDonald's Digital Turbine United Arab Emirates Customer Experience, Product / Services Launch Smarties MENA Silver, Finalist
Grand Chicken // MENA // AdColony McDonald's McDonald's Starcom United Arab Emirates Customer Experience, Product / Services Launch Smarties MENA Silver, Finalist
Grand Chicken // MENA // AdColony McDonald's McDonald's Studio M United Arab Emirates Customer Experience, Product / Services Launch Smarties MENA Silver, Finalist
Drive-thru Come-back McDonald's McDonald's UM Saudi Arabia Location Based Services or Targeting Smarties MENA Silver
Drive-thru Come-back McDonald's McDonald's MEmob+ Saudi Arabia Location Based Services or Targeting Smarties MENA Silver
The Battle Of Flavors McDonald's McDonald's Bruce Clay Saudi Arabia Product / Services Launch, Gaming / Gamification & E-Sports Smarties MENA Silver, Bronze
The Battle Of Flavors McDonald's McDonald's Leo Burnett Saudi Arabia Product / Services Launch, Gaming / Gamification & E-Sports Smarties MENA Silver, Bronze