Top Brands APAC 2021
McDonald's
Overall rank
#5
Points
131.5
Awards won
14
Finalists
13
Best in Show
0
Gold
2
Silver
9
Bronze
3
Finalist
13
Campaigns and Awards 2021
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | OMD | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Spotify | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Leo Burnett | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Arcade | Indonesia | Brand Awareness / Experience | Smarties APAC | Finalist |
| Hershey’s Campaign | McDonald's | McDonald's | OMD | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
| Hershey’s Campaign | McDonald's | McDonald's | DDB | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
| Hershey’s Campaign | McDonald's | McDonald's | Spotify | Singapore | Mobile Audio / Voice | Smarties APAC | Finalist |
| GrabAds x McDonald's Indonesia | McDonald's | McDonald's | OMD | Indonesia | Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Silver, Finalist (2) |
| GrabAds x McDonald's Indonesia | McDonald's | McDonald's | Grab | Indonesia | Consumer Promotions, Location Targeting, Mobile App (includes mCommerce Solutions) | Smarties APAC | Silver, Finalist (2) |
| Drive Thru Codes | McDonald's | McDonald's | 22Feet Tribal Worldwide | India | Social Media Marketing | Smarties India | Silver |
| Mini Cuts Spicy Chicken Dance to Beat the Challenges | McDonald's | McDonald's | OMD | Indonesia | Product / Service Launch | Smarties Indonesia | Gold |
| Mini Cuts Spicy Chicken Dance to Beat the Challenges | McDonald's | McDonald's | TikTok | Indonesia | Product / Service Launch | Smarties Indonesia | Gold |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | OMD | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Spotify | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Leo Burnett | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
| McDonald's x Spotify: The Magical Symphony of McFlurry Color Surprise | McDonald's | McDonald's | Arcade | Indonesia | Mobile Audio / Voice | Smarties Indonesia | Silver |
| GrabAds x McDonald's Indonesia | McDonald's | McDonald's | OMD | Indonesia | Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions) | Smarties Indonesia | Silver, Bronze, Finalist |
| GrabAds x McDonald's Indonesia | McDonald's | McDonald's | Grab | Indonesia | Location Targeting, Product / Service Launch, Mobile App (includes mCommerce Solutions) | Smarties Indonesia | Silver, Bronze, Finalist |
| What light is that? | McDonald's | McDonald's | Leo Burnett | Indonesia | Social Media Marketing | Smarties Indonesia | Bronze |