Top Advertisers Global 2020
McDonald's
Overall rank
#6
Points
233.2
Awards won
51
Finalists
11
Best in Show
0
Gold
13
Silver
21
Bronze
17
Finalist
11
Campaigns and Awards 2020
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | OMD | Indonesia | Location Based Services or Targeting, Programmatic and Machine Learning | Smarties APAC | Gold, Silver |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | The Trade Desk | Indonesia | Location Based Services or Targeting, Programmatic and Machine Learning | Smarties APAC | Gold, Silver |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Gojek | Indonesia | Location Based Services or Targeting, Programmatic and Machine Learning | Smarties APAC | Gold, Silver |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Leo Burnett | Indonesia | Location Based Services or Targeting, Programmatic and Machine Learning | Smarties APAC | Gold, Silver |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Arcade | Indonesia | Location Based Services or Targeting, Programmatic and Machine Learning | Smarties APAC | Gold, Silver |
| Regional Brand Trust // Hygiene | McDonald's | McDonald's | AdColony | United Arab Emirates | Mobile Audio / Voice, Customer Experience | Smarties EMEA | Gold, Finalist |
| Regional Brand Trust // Hygiene | McDonald's | McDonald's | Studio M | United Arab Emirates | Mobile Audio / Voice, Customer Experience | Smarties EMEA | Gold, Finalist |
| Rewards RCS Campaign | McDonald's | McDonald's | Out There Media | South Africa | Innovation, mCommerce | Smarties EMEA | Finalist |
| Rewards RCS Campaign | McDonald's | McDonald's | OMD | South Africa | Innovation, mCommerce | Smarties EMEA | Finalist |
| 10 Year Challenge | McDonald's | McDonald's | 22Feet Tribal Worldwide | India | Product / Services Launch | Smarties India | Gold |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | OMD | Indonesia | Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning | Smarties Indonesia | Gold, Silver (2), Bronze, Finalist |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | The Trade Desk | Indonesia | Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning | Smarties Indonesia | Gold, Silver (2), Bronze, Finalist |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Gojek | Indonesia | Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning | Smarties Indonesia | Gold, Silver (2), Bronze, Finalist |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Leo Burnett | Indonesia | Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning | Smarties Indonesia | Gold, Silver (2), Bronze, Finalist |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Arcade | Indonesia | Lead Generation / Direct Response / Conversions, Product / Services Launch, Location Based Services or Targeting, Innovation, Programmatic and Machine Learning | Smarties Indonesia | Gold, Silver (2), Bronze, Finalist |
| McDonald’s Taskeeta | McDonald's | McDonald's | AdColony | MENA | Location Based Services or Targeting, Product / Services Launch, Innovation | Smarties MENA | Silver (2), Bronze |
| McDonald’s Taskeeta | McDonald's | McDonald's | Targets | MENA | Location Based Services or Targeting, Product / Services Launch, Innovation | Smarties MENA | Silver (2), Bronze |
| Quarantine Offers | McDonald's | McDonald's | Bruce Clay | MENA | Mobile Gaming Gamification & E-Sports | Smarties MENA | Bronze |
| Quarantine Offers | McDonald's | McDonald's | Yazle | MENA | Mobile Gaming Gamification & E-Sports | Smarties MENA | Bronze |
| Quarantine Offers | McDonald's | McDonald's | Activision Blizzard Media | MENA | Mobile Gaming Gamification & E-Sports | Smarties MENA | Bronze |
| Regional Brand Trust // Hygiene | McDonald's | McDonald's | AdColony | MENA | Mobile Audio / Voice, Customer Experience, Brand Awareness | Smarties MENA | Silver, Bronze, Finalist |
| Regional Brand Trust // Hygiene | McDonald's | McDonald's | Studio M | MENA | Mobile Audio / Voice, Customer Experience, Brand Awareness | Smarties MENA | Silver, Bronze, Finalist |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | OMD | Indonesia | Data/Insights | Smarties X | Bronze |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | The Trade Desk | Indonesia | Data/Insights | Smarties X | Bronze |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Gojek | Indonesia | Data/Insights | Smarties X | Bronze |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Leo Burnett | Indonesia | Data/Insights | Smarties X | Bronze |
| The Trade Desk and Gojek help OMD and McDonald’s transform offline sales during the Lunar New Year | McDonald's | McDonald's | Arcade | Indonesia | Data/Insights | Smarties X | Bronze |