Top Brands - EMEA 2020

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McDonald's

Overall Rank:	5
Points:	115.0
Awards Won:	15
Finalist(s) Achieved:	6

Best in Show(s) Won:	0
Gold(s) Won:	2
Silver(s) Won:	6
Bronze(s) Won:	7
Region:	EMEA

Campaigns and Awards 2020

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
Regional Brand Trust // Hygiene	McDonald's	McDonald's	AdColony	United Arab Emirates	Mobile Audio / Voice, Customer Experience	Smarties EMEA	Gold, Finalist
Regional Brand Trust // Hygiene	McDonald's	McDonald's	Studio M	United Arab Emirates	Mobile Audio / Voice, Customer Experience	Smarties EMEA	Gold, Finalist
Rewards RCS Campaign	McDonald's	McDonald's	Out There Media	South Africa	Innovation, mCommerce	Smarties EMEA	Finalist
Rewards RCS Campaign	McDonald's	McDonald's	OMD	South Africa	Innovation, mCommerce	Smarties EMEA	Finalist
McDonald’s Taskeeta	McDonald's	McDonald's	AdColony	MENA	Location Based Services or Targeting, Product / Services Launch, Innovation	Smarties MENA	Silver (2), Bronze
McDonald’s Taskeeta	McDonald's	McDonald's	Targets	MENA	Location Based Services or Targeting, Product / Services Launch, Innovation	Smarties MENA	Silver (2), Bronze
Quarantine Offers	McDonald's	McDonald's	Bruce Clay	MENA	Mobile Gaming Gamification & E-Sports	Smarties MENA	Bronze
Quarantine Offers	McDonald's	McDonald's	Yazle	MENA	Mobile Gaming Gamification & E-Sports	Smarties MENA	Bronze
Quarantine Offers	McDonald's	McDonald's	Activision Blizzard Media	MENA	Mobile Gaming Gamification & E-Sports	Smarties MENA	Bronze
Regional Brand Trust // Hygiene	McDonald's	McDonald's	AdColony	MENA	Mobile Audio / Voice, Customer Experience, Brand Awareness	Smarties MENA	Silver, Bronze, Finalist
Regional Brand Trust // Hygiene	McDonald's	McDonald's	Studio M	MENA	Mobile Audio / Voice, Customer Experience, Brand Awareness	Smarties MENA	Silver, Bronze, Finalist